Think Global Act Local Business Strategy –McDonald’s

Internationalisation and globalisation has made the international franchise ‘McDonald’s’

to think global and act local. This tactics of think global and act local was implemented
in order to meet the need of the global environment and the adaptation to the local
communities where cultural diversity is prominent.

For any international franchisee, it is important to understand the cultural differences

and the environmental management issues in order to succeed and sustain. In the case
of McDonalds, they have changed their strategy of the business so as to fit into the
particular country or the region. The one of the most important aspects of the strategy is
to consider the cultural and beliefs of the local communities. For an instance, In India,
McDonalds came up with new menu ‘McAloo Tikki Burger’ to have the Indian taste and
the feel of the local. They were also very careful not to add beef and pork in the menu
owing to the religion sensitivity of the country.

The above is a simple think global act local business strategy that the McDonalds have
implemented in order to carter the need of the global people.

Referencing:

"Think Global Act Local: A Case of McDonald's Global Strategy." September 03, 2016.
Accessed August 13, 2018. http://www.linktranslation.com.au/think-global-act-
local-a-case-of-mcdonalds-global-strategy/.