The document compares the old and new marketing strategies of Cadbury chocolate. The old strategy focused on children and youth ages 4-17 through print, TV, and radio ads. The new strategy targets a broader audience of children, youth, families, and people trying to gain weight through social media ads, YouTube influencers, and more attractive packaging featuring cartoons. It also promotes family-sized packages and buy one get one deals.
The document compares the old and new marketing strategies of Cadbury chocolate. The old strategy focused on children and youth ages 4-17 through print, TV, and radio ads. The new strategy targets a broader audience of children, youth, families, and people trying to gain weight through social media ads, YouTube influencers, and more attractive packaging featuring cartoons. It also promotes family-sized packages and buy one get one deals.
The document compares the old and new marketing strategies of Cadbury chocolate. The old strategy focused on children and youth ages 4-17 through print, TV, and radio ads. The new strategy targets a broader audience of children, youth, families, and people trying to gain weight through social media ads, YouTube influencers, and more attractive packaging featuring cartoons. It also promotes family-sized packages and buy one get one deals.
TARGET AUDIENCE Children at the age of 4-12 and1. Youth
also the youth from 12-17. 2. Children 3. Entire family 4. People who seeking to increase the weight MARKETING Focus target audience at child Improve the packaging of the STRATEGIES and youth. Cadbury have focus Cadbury chocolate with more in the taste of the chocolate attractive. Get the Cadbury and promote the product which chocolate to the family package suitable the child to eat like and also improve more pattern of biscuit and chocolate. the chocolate like in Cartoon. It can also do some promotion through the product like “Buy RM25 above get a free gift”.
CHOICE OF MEDIUM Newspaper, radio, television Social media like Instagram,
(MEDIA) advertisement and also Facebook and also Youtube magazine advertisement. platform. For the Youtube, the company can invite youtuber to promote Cadbury in their video.