VALUE

INNOVATION
Nur Agustinus
Kapita Selekta FEH
12 Februari 2014
 Inovasi
membuat
biaya
meningkat?
 Four Actions Framework +
Eliminate/Reduce/Raise/Create Grid
Reduce

Four Actions Framework

Eliminate Create

A New
Value
Curve

Raise
Eliminate Raise

Reduce Create
The Eliminate-Reduce-Raise-Create Grid
Discovery, Value, Price, and Profit

Profit as Greed, Price as Gouging Model

Price Profit Greed

8
Discovery, Value, Price, and Profit
Price as Signal Model

Value Price

Price as Signal, Profit as Incentive Model

Value Price Profit

Innovation

9
Some Initial Questions on Value

• What determines something’s value?

• When a sale is made, who benefits and who

loses, the buyer or the seller?

• Can wealth (value) be created simply through

trade?

• How much profit, in your opinion, is too

much?

10
Market Segmentation
Market Segmentation
Eliminate Raise

Reduce Create
Apa value innovation yang bisa dilakukan dengan benda ini?
Eliminate Raise

Reduce Create
 Apa value innovation yang dilakukan?

New Product
Eliminate Raise New Market

Reduce Create
Apa value innovation yang ditawarkan?

VS
Eliminate Raise

Reduce Create