Atwater’s 1st Annual

SUPER
Saturday
Street Fair
Anthony Hernandez, Sophia Gutierrez, Wrayan Ayala, Yesenia Santillan, & Sirelle Page
 SUPER Saturday Street Fair
✢ Families ✢ Highlight businesses
✢ Decorations
✢ Street Fair ✢ Grand Finale!

✢ Location: Broadway Ave

going to Ralston Park

✢ Time: 4-9:30pm
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 Market Analysis
Target Market
✢ Families

✢ Mostly Females

✢ Atwater, Winton

✢ Annual Income 18K

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 Market Segmentation
✢ Enjoyable activities for everyone

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SWOT Analysis PEST Analysis
Strengths: a lot of variety in Political: health laws, safety
entertainment and food vendors, making regulations, permits
connections with our community. Economical: cost of products
Weaknesses: unknown weather being sold
conditions, sickness, distance Social: activities for all ages
Opportunities: clients, business Technological: social media
opportunities, getting known throughout advertising
community
Threats: thieves, vandalism

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 Promotions
✢ Social media advertising
✢ Word of mouth
✢ Radio
✢ Direct door mail
✢ Newspaper

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 Channels of Distribution
✢ Social media costs nothing
✢ Radio advertising depends on the station
✢ Newspaper is $7.25 per column inch depending
on how large the ad is.
✢ Direct door mail depends on how many
neighborhoods you want to target.

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 Price
✢ For businesses to participate in our event it would cost
$150 to ensure that it covers the cost of the event.

✢ The cost for attendees will be free.

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 Local businesses
Food Businesses Real Estate Others:
✢ Jantz Bakery - Homes 4 You Realty - Merced County Library
✢ Thai Noodle - London Properties - California Tanning Company
✢ Marias Taco Shop - Diamond Oak Cattle
✢ Sub Shop - Home based vendors

✢ Personnel: City Council Members, Chamber of Commerce, sponsors, etc.

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 Entertainment Options

✢ Live bands
✢ Games
✢ Food eating contest
✢ Kid zone
✢ Hypnosis
✢ Talent show

Suzy Haner from the Turlock fair 11

 Food options
✢ Mexican
✢ Asian
✢ Italian
✢ American BBQ
✢ Variety of dessert

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 Staffing
✢ Students from marketing class
✢ Students from nearby schools who want/need community
service
✢ Church volunteers

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 Set up/Clean up Process
- Tables
- Chairs
- Porta-Potties
- Fencing
- Lights
- Decorations

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Metrics
- Budget - $3,000-$6,000

- We will measure our success by the number of people

who attend.

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 SUPER Saturday Street Fair
✢ Families ✢ Highlight businesses
✢ Decorations
✢ Street Fair ✢ Grand Finale

✢ Location: Broadway Ave

going to Ralston Park

✢ Time: 4-9:30pm
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