Professional Documents
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123
A. Introduction
interior and exterior car cleaning. The car wash started from a humble beginning and
grew into a large industry, it’s been almost 102 years since the first car wash was
opened. The first car wash center was operated in Detroit, USA at year 1994. Car
washes keep your car healthy, it makes your car good looking in regular washes and
At present, the Philippines has a growing business of car wash service center,
the Department of Trade and Industry stated that there are 62% increase in car wash
business here in the Philippines. In the local 42% increase in car wash business, so,
the proponents believed that establishing car wash business in Tanauan will be
marketed.
The proponents proposed an on call car wash. An on call car wash is a car
wash where the customers do not need to go to the service center instead the car
wash center is the one to go to the customer. The target market of the proposed
business is every car owners especially the private car owners. The car wash is a
need in the local since there are a lot of car owner. Most of the car owners are
employee; therefore they don’t have time to go to a car wash center at all times.
The problem which the study intends to investigate to whether the proposed
business is feasible or not to establish a car wash on call in Tanauan City Batangas.
Marketing aspects
Technical Aspects
1. Does the chosen location possess of the accessibility for the clients?
Management Aspects
Financial Aspects
Socio-economic Aspects
feasible it can be in the market. The projected feasibility study aim to achieved the
following objectives.
Marketing Aspects
competition market
Technical Aspects
Management Aspects
proposed business.
Financial Aspects
5. To know the projected income statement and balance sheet of the business
Socio-economic Aspects
business. The scope of the study was to build new innovative car wash in Tanauan,
City, Batangas. The study included the target markets, competitors, location, profits
earned, capital raised, how they manipulate their business, how they solve the risk
that they can encounter and how they work. The proponents administered the study
This study focused on the five aspects. First, is the marketing aspect that
focuses on the market demand and competition exist in the market. It also focuses on
identified the duties and responsibilities of the employees flow of authority and
organizational structure of the business. While the financial aspects focused on the
The proponents believe that the study will benefit the following sectors:
Libraries. This study can be a reference material for both graduate and
Future Entrepreneur. This study will benefit the future entrepreneur by adding this
Other Researchers. This study can give them insights and information about
Definition of terms
Car exterior. The basic parts of the car located outside, such as headlights, bumper,
Car Interior. The basic parts of the car located inside, such as carpet, seats,
Car wash. The act of cleaning the exterior and interior part of the car.
new.
Disinfectant. A chemical substance is used to kill harmful germs and bacteria.
Hydrofluoric acid. An aqueous solution that attacks silica, it is used in finishing and
detailing glass.
D. Research Methodologies
The research methodology discussed the sources of data and how the
secondary data. The primary data were gathered through survey wherein the
researchers determined the behavior of the target market in relation to their lifestyle
in terms of availing car wash services. The survey was conducted to compute the
The secondary data were used to identify the benefits of the service in the
community and in every car owner. The information was gathered from the books,
Batangas and other barangays near the vicinity of the business including Barangay
Local Literature
Market Feasibility
The car wash on call will be based in Sambat, Tanauan City. This area has a
number of benefits in terms of the market that will provide for the business. Over
50% of the household’s immediate neighborhood earn more than 6,000 monthly.
Many people in the neighborhood own a car and each car owners falls within the
target market.
1. Private car owners- the car owners used any kind of automobile
2. Public car owners – the owners of the cars who pick up passengers.
18-25 50 20%
26-35 72 28.8%
36-45 79 31.6%
46-55 39 6.33%
56-65 10 4%
Table 2.1 The table shows that 20% of the respondents fall under the age of 18-25,
28.8% is at the ages of 26-35, 31.6% falls under the age of 36-45, 6.33% is in
between ages of 46-55, and the 4% falls under 56-65 ages. Table 2.2 Frequency of
Table 2.2 The table shows the percentage of the gender of the respondents, wherein
The respondents wash their car if they want to (28.4%), other reason(if needed),
to a car wash center, wherein 61.2% of the respondents go to a car wash, 38.8% is
Figure 2.5 The presented data shows how often does the respondents go to a car
wash center. 31.6% of the respondents go to a car wash center one-three times, 32%
go to a car wash at least four-six times, and 36.4% avail the carwash service
monthly.
car owners go to a car wash center. It is mainly because they don’t have time
(37.2%), they don’t want to clean their car (31.2%), they have other reason ( e.g
laziness) (31.6%).
customer is wash only (32.8%), followed by wax and interior detailing services
(17.6%), next is wash and interior detailing (18.4%) and lastly the wax and wash
services (31.2%).
Figure 2.8 The interpreted data determined if how many among the
respondents are willing to patronize the car wash service.54.8% of the respondents
are willing to patronize the new car wash service and 45.2% of the respondents are
Supply Analysis
The following are the well-established car wash business in the locality that
Considering the data presented, congruent to the number of population of the car
wash services, the availability of car wash industries is insufficient to supply the
needs of the community. The table presents that in area of Tanauan there are 15 car
wash services, in Malvar there are 6 car wash center and in Sto. Tomas there are 5
car wash services with the total of 26 car wash center in the local.
Demand Analysis 40
Nature of Competitors
The propose business has direct competitors These are Petronas lubricants
auto care, JIPN audio and car spa, Auto avenue and Clean City. Our business is
similar to the other services of the businesses stated above but our business is
Competitors
Services Location Facilities
Petronas Car wash Barangay, Santor, Parking area
auto care trading Tanauan City Cleaning are
services
Table 2.13The pricing of each car wash business is depending on the size of
the vehicles.
Petronas 70-130 - - - -
spa
Marketing Strategies
Only a car wash in Tanauan who will be launching new style of service using
Focusing on the needs of car wash target market by getting feedback to drive
business.
Advertising
Gaining the interest of the customers is the main target to grow the business.
The most useful that could be apply in outdoor advertising are flyers and tarpaulins.
Tarpaulin
Please contact :0948-345-6789 chances to get the attention of the motorist. Where the
Body wash
The informationabout carwash on call and the services
Waxing. Etc…
Fifteen tarpaulins are provided. Each tarpaulin cost ninety pesos based in Atisor.
wash, the working hours and the contact numbers of the business.
Area of Dispersion
-Barangay Sambat
The target market comprise of private car owners and public car owners. Its
major customers are all the owners of the cars willing to patronize the car wash on
call business. This has the capacity to avail the new services of a car wash service. In
Based on the surveys that the proponents conducted, every car owners . The private
and public car owners are the one who are willing to avail the services.
Mode of Transportation
Table 2.14 Pricing is depending on the size and services that the car owners wants to
avail.
place is too far from the location, we provide flags in such barangay’s, the flags will
be the basis of how much cost will be added to the regular cost of the service. The
SWOT Analysis
Strengths Weaknesses
based point
Opportunities Threats
Potential to expand to wash more than Business model can be easily replicated
TECHNICAL FEASIBILITY
Service Description
For the easiest and convenient way for the customer we proposed an On Call
Car Wash. Car wash on call is a different kind of car wash because the customers
do not need to go in a car wash center instead the car wash center is the one to go
to his/her location. The customers must need to call to the service center, say
what service they want to avail and is his/her location. Then afterwards the
attendants rather the driver will go through his/her location to pick the car or
wash the car into the customers place depending on the demand of the customers.
Car wash on call offers affordable prices but gives high quality of service. The
The proposed business offered different services, each services are as follows:
-Most car wash solutions claim to have wax in them, however the amount
they contain is usually not enough to offer significant protection to your vehicle. It is
therefore recommended that a "hard" wax be used. These can come in a variety of
forms, including pastes, liquids, and sprays. If water applied to your paint forms very
large droplets or does not bead at all, it should be waxed. A general rule of thumb is
to apply wax when the beads become larger than 2.5 centimeters (1 in).
- the vacuuming process includes vacuuming all mats, foot wells, seats and boot
of the vehicle. We also offer a steam cleaning service for the removal of stains and in
- Body wash is a process where the external part of the car is about to
clean, then after washing the external part of the car vacuuming of the
internal is to be followed.
Engine wash
Service Process
After the driver pick up the car of the customer the service process will be
Vacuum
Preparation Pre-wash Rinse
Process
Inspection
Once the customer was called in the car wash on
call, he/she will assist by the operation manager.
The operation manager will ask if what service will
the customerwants to avail.
Figure3: The figure shows the process to be followed to provide high quality
service.
Each service process has the different functions to give the high quality of the
Preparation- The most important part is preparing the vehicle for washing. At this
process the driver rather the washer will ready the vehicle for cleaning.
Vacuum process- the vacuum process includes vacuuming all mats, foot wells, seats
and boot of the vehicle. We also offer a steam cleaning service for the removal of
Pre-wash Rinse- A high pressure rinse effectively removes all harmful surface dirt
prior to the wash process. This important step eliminates harmful contaminants from
your vehicle.
Wheel Wash- Our wheel wash process effectively cleans grime and brake dust from
your wheels. This leaves your vehicle with sparkling clean rims.
Wash Service- All vehicles washed by Soap are done so by HAND only using clean
quality Mitts and Shampoos. We spend the time to ensure a complete and thorough
wash paying close attention to the hard-to-reach areas. You can also rest assured we
Detailing- is generally broken down into two categories: exterior and interior, or
cabin. There are products and services that focus on these two areas specifically:
condition of the surface of the car's finish (usually a paint with a glossy
finish), chrome trim, windows, wheels, and tires, as well as other visible components
Drying Process- Our drying process involves the use of quality chamois and
does this provide a sparkling finish but it also enhances your safety by allowing you
Tire Shine- We uses a long lasting protective shine for your tires to match your
Inspection and Departure- After shining the tire of the vehicle, the washer will
inspect the car to make sure it is 100% clean and dry. After the inspection the driver
Labour Requirements
Service Schedule
Daily Duties
Location Map
Most important part in the proposed business is to locate a space that can fit
at least 3-5 cars. So, the proponents decided to buy a 300 square meter lot, to build a
12.5m x 20m
5.15m x 4m
5.15m x 3.5m
Plant Layout
The proponents of the proposed service business decided to buy a 300 sq. m.
lot inclusive of a small room to be build that will serve as an office of the service
business. The area will be developed by constructing one office, comfort room for
Utilities
The computation of above cubic meter and kilowatts are based from the interview
to the competitors.
Waste Disposal
Since the proposed business is car wash it will be having a waste. The
For every location of the car there is a provided drainage then the water will
CHAPTER 4
MANAGEMENT FEASIBILITY
Car wash on call is a car wash service where the clients will be offered
different kinds of services for beautifying or cleaning their car. The proposed
business will be called car wash on call. The name came from the proponent’s
Types of Organizations
Car wash on call service center would be legally recognized organizational
entity existing within the country. It would be a general partnership type of business
Articles of Partnership
The partner must comply the different requirements so that the business will
P500.
Requirements:
1:100 meters white or blue print showing all the physical features of
retirement and health benefits to all employers and employees. To enroll for
membership with the SSS the documentary requirements are the following:
seminar, which shall be scheduled within one (1) week. At the end of the
seminar, the Certificate of Membership shall then be released. The minimum
Registration
City or Municipality
Office (CTO) with a payment of PHP 500.00 for CTC and another
Capitalization
The total capital investment for the business would be 1,000,000.00 pesos.
This investment as shown below would be shared equally among the two partners.
The share of each partner comes from their personal money, from their family and
relatives.
TOTAL 1,000,000.00
Percentage of shares
Migo Bantatua
50% 50%
The graph shows the percentage on how the partners contributed to established the
proposed business. The graph represents that the business partners contribute fairly.
General Goals and Objectives of the Business
I. Vision
Car wash on call commits to serve its valued customers the good
II. Mission
community and in the country. And to become highly competitive with other
Organizational Structure
coordination and supervision, which are directed towards to the achievement of the
business.
Managing
Partner
Operation
Manager
Attendants/
Drivers
Duties and Responsibilities of the Employees
The employees of the business was assigned with different duties and
responsibilities.
Managing Partners. The partners who own the business. The one who are
Operation Manager. A manager who has the responsibility for business and for
organization. The one who are responsible in operation of the business and
Attendants. The one who are responsible in attending the customers need. The one
Drivers. The one who are responsible in picking up the customers car and the one
qualified in the position they are applying. The requirements and qualifications need
Diploma course
leadership skills
Must be a computer
literate
Operation Manager Resume Must be a graduate
Diploma course
clearance above)
Philhealth communication
Must have a
leadership skills
Must be a computer
literate
Recruitments is just the first step before hiring an employee. But once the right
person is in the right place, the proponents will conduct interviews, screening and
qualification. Interview
After filing an Call the applicant who will
recommendation related
Promotion Policies
Before promoting an employee, the manager must consider the employees good
record in dealing with his/her customers, co-workers and in his works. The following
The proponents provides six potentially fair reason for terminating the
business
agreement
the customers
Compensation Scheme
Salary pay
(60%)
Operation
Manager 1 5,600 67,200 3,360
Attendants/
In order to be the best, we, the proponents will take care of our team not only
providing their monthly salary but instead our labor will be given benefits and
3. Discounts
Personnel Profiles
1. Operation Manager
2. Attendants
by the customers
3. Drivers
All the workers have the right to be at home each day safe with their
family. With that preventing work-related illness and injury is the most important job
at any workplace in our own establishment we also implement health and safety
Make sure that all the materials are handled, stored and used safely
Ensure that right warning signs are provided and look after.
Personnel Uniform
Every personnel are obliged to wear their uniform during working hours, so, the
the managing
partner is
composed of
must be wear
working hour.
The uniform of
the operation
manager is also
Manager composed of
must be wear
working hour.
The uniform of
also provided.
This composed
Drivers and of
be wear during
duties and
working hour.
The employees
gloves during
duties.
Chapter 5
Financial Feasibility
The capital of the proposed business Car wash on Call is divided with the (2)
partners. The illustration below will show the contribution of each partner and also
CAPITALIZATION
PARTNERS AMOUNT OF PERCENTAGE
CONTRIBUTION
Amount of Contribution
Bantatua
Migo
PROJECTED COST
Land 450,000
Building 254,350
Expenses
TOTAL PROJECTED
COST 927,240
FINANCIAL ASSUMPTION
F.A. Fig. 4a Average Income per day / per week / per month / per year
respondents are willing to avail the new car wash service. With these results the
To get the weekly income, the daily income is multiplied to 7 days. Then the weekly
income is multiplied to 4 to get the monthly income of the business. Then the
This will be based either on the increasing number of customers. The projected
percentage increase of the yearly income will be added to the total income to get the
income for the next year. As the population increases yearly, the demand also
increases.
F.A Fig.4b COMPUTATION FOR SALARIES AND WAGES
For the annual SSS and Phil health, the proponents based their contributions
on the salaries and wages they pay to the employees and have a percentage. 3% of
their salaries and wages would be on their SSS and Phil Health. There is no increase
in the salaries and wages of the employees since the business just got started.
bonus Philhealth
MANAGER
Total 2800
For the year 2 to 5, the proponents an increase of 3%. It increases yearly since the
business just started and are still promoting the business to their target market
The proponents assumed that 75% of the supplies were used and 25% were
not used.
For the year 2 to 5, the business’ supplies expense will increase 3%.
YEAR 1 6000
YEAR 2 6,180
YEAR 3 6,365.41
YEAR 4 6,556.36
YEAR 5 6,753.05
repair and maintenance since the building installations and repair were new.
For the year 2, the table below show the expense for the repair and
Carpenter/Repair 5 000
Technicians/Electricians 3 000
Installation 3 000
TOTAL 11 000
These are the necessary permits & licenses before the business can fully
operate.
SEC 540
BIR 4 515
DTI 500
TOTAL 13 205
Pre-Operating Expense
TOTAL 5 800
USEFUL LIFE
equipment
Chapter 6
Socio-Economic Feasibility
beauty by practicing and doing the steps on how to dispose the waste used by
Economy. It will lessen the rate of unemployment within the area of the
proposed business since they will hire people to work with them. The
proposed business can also help the economy by paying taxes to pay the debt
of our country to other international country with that it will lessen the debt