INDEX

SR CHAPTER NAME PAGE NO

NO
From To
1 EXCLUSIVE SUMMRY 01 02
2 CHAP.1 INTRODUCTION 03 06
3 1.2 BACKGROUND OF RURAL MARKETING 07 08
4 1.3 RURAL MARKETING INVIRONMENT 09 10
5 1.4 CHANGING PATTERNS IN RURAL DEMAND - 11 13
REASON
6 1.5 RURAL CUSTOMER PROFILE 14 15
7 1.6 THE PROBLEM AREAS IN RURAL MARKETING 16 17
8 1.7 EXPLORING THE AVAILABLE MEDIA 18 19
9 1.8 TAPPING THE RURAL MARKET PROBLEM 20 20
10 1.9 MOTIVATING THE RURAL CONSUMER 21 21
11 1.10 ITC COMPANY PROFILE 22 22
12 1.11 ITC PRODUCT 23 25
13 1.12 MARKETING MIX 26 26
14 1.13 MARKETING STRATEGIES 27 28
15 1.14 FEATURES OF RURAL MARKET 29 30
16 1.15 WHAT IS THE IMPORTANCE OF RURAL 31 33
MARKETING IN INDIA
17 CHAP.2 RESEARCH AND METHODOLOGY 34 36
18 2.1 ITTHE REC – e CHOUPAL 37 40
19 CHAP.3 LITERATURE REVIEW 41 41
20 3.1 THE REVIEW OF THESE STUDIES IS MODE 42 46
UNDER THE FOLLOWING HEADS
21 3.2 MORE LITERATURE THAT WAS REVIEWED 47 49
22 CHAP.4 DATA ANALYSIS 50 57
23 CHAP.5 CONCLUSION 58 58
24 5.1 QUESTIONAIR 59 60
25 BIBLIOGRAPHY 61 61