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    Honda

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    Sarthak Lakhani
    Honda enjoyed a protected market before 2010 due to selling finely crafted cars in popular models like the City, Accord, Civic, and CRV. Customers were willing to pay higher prices compared to competitors for Honda's reputation of quality and reliability in the niches they occupied.

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    Honda

    Uploaded by

    Sarthak Lakhani
    17 views1 page
    Honda enjoyed a protected market before 2010 due to selling finely crafted cars in popular models like the City, Accord, Civic, and CRV. Customers were willing to pay higher prices compared to competitors for Honda's reputation of quality and reliability in the niches they occupied.

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    Honda.docx

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    Honda enjoyed a protected market before 2010 due to selling finely crafted cars in popular models like the City, Accord, Civic, and CRV. Customers were willing to pay higher prices compared to competitors for Honda's reputation of quality and reliability in the niches they occupied.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    17 views1 page

    Honda

    Uploaded by

    Sarthak Lakhani
    Honda enjoyed a protected market before 2010 due to selling finely crafted cars in popular models like the City, Accord, Civic, and CRV. Customers were willing to pay higher prices compared to competitors for Honda's reputation of quality and reliability in the niches they occupied.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Reasons for Honda’s protected market before 2010:

    1. The company enjoyed protected market in the niches that


    it occupied. Some of the bestselling cars have been Honda
    city, Accord , Civic, CRV.

    2. The company sold the fine crafted cars that attracted its
    fans to willingly pay higher prices as compared to other
    competing products in the corresponding segments.

    3. The company’s faith in the quality


    4.

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