MarkHendriksen.

com

THE ULTIMATE CHEAT SHEET FOR

HOME PAGE CONVERSION

Use this cheat sheet for your own or your clients local
business website to get 2, 3 or even 5x more leads than
your existing website design.

Call to action button

Some alternatives can be a testimonial or
your NAP

Call us Today
Professional logo Big phone number top right
GET A QUOTE
(815)555-5555
Navigation

Heading with a keyword

Professional photo
Use a real photo of you and your team

BUTTON

Trust logo
Place a trust logo above the fold so it is visi-
ble right away. Some trust logo ideas:
- 100% guarantee
- 100% satisfaction
- 1 year warranty
- 24/7 emergency service
Compeling headline
Include at least one keyword and format
them properly using H1, H2, H3 etc tags to
tell Google what your page is about

Professional photo
Body copy Use a real photo

Highlighted box with CTA CALL US AT

(815) 555-5555
BUTTON

Services section
A brief description + an image of your 3
most important services. Add a button that
is linked to an inner page with the full
description

BUTTON BUTTON BUTTON

Testimonial
Use a real testimonial with an image to
build extra trust with your visitor

Contact form
Headline

Benefit-driven bullet points

LIVE CHAT

Live chat
Responding faster to a lead or a potential
customer is going to leave a better
impression

Footer

Contact info
Quick menu Place here your NAP + social media links +
Place your most important pages here Google map. Recommend to do this with
schema markup to increase your local
visibility in Google

SEO pages
Place your most important SEO pages here.
If your are a local business something like:
keyword + city 1
keyword + city 2
etc.

www.markhendriksen.com