The company has historically derived significant revenue from apparel sales but is diversifying its product portfolio by expanding into FMCG products. FMCG products fulfill daily needs and the company believes selling them will bring in more frequent customers who may then buy apparel. This expansion into FMCG is also aimed at reducing the company's reliance on the seasonal apparel market in India and lowering procurement costs by sourcing FMCG products directly from manufacturers.
The company has historically derived significant revenue from apparel sales but is diversifying its product portfolio by expanding into FMCG products. FMCG products fulfill daily needs and the company believes selling them will bring in more frequent customers who may then buy apparel. This expansion into FMCG is also aimed at reducing the company's reliance on the seasonal apparel market in India and lowering procurement costs by sourcing FMCG products directly from manufacturers.
The company has historically derived significant revenue from apparel sales but is diversifying its product portfolio by expanding into FMCG products. FMCG products fulfill daily needs and the company believes selling them will bring in more frequent customers who may then buy apparel. This expansion into FMCG is also aimed at reducing the company's reliance on the seasonal apparel market in India and lowering procurement costs by sourcing FMCG products directly from manufacturers.
Historically, it has derived significant portion of their revenue from sale of
apparels. In pursuance of their business plan to diversify their portfolio of offerings, FMCG products play a key role. FMCG products are usually meant to fulfill the daily needs of consumers and therefore, It believe retailing of FMCG products will bring customers to their stores on a frequent basis and this may inturn lead to consumption of their apparels. It believe retailing of FMCG products would help us to eliminate the impact of seasonality of the apparels market in India, which depends on factors such as change in tether conditions and festival celebrations. In furtherance of their endeavtheirs to reduce costs, It intend to procure FMCG products directly from the manufactures. For this purpose, It has entered into and will continue to explore the possibilities of entering into certain arrangements with domestic FMCG majors on such terms and conditions , which are suitable to their business model.