7
GLOBAL AND
| TRANSNATIONAL STRATEGY
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This chap cues de eapettive tes of gl Pinas
and pot de et ol dhe ncn peter are hehe
ines ands envionment wh lal memgeen Gla i ans
sation sree afe-dewped cn the ess nf ans ta
omic ised competences, aconier andthe gia erwiarnet
The crake of wnnegy Dy no means spl, Ines sd mates
‘ona he cli a ether ently lal eae metic
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porsets Fh lal plo csc, hse on the elie eh
of ea element ofeach of the for spn of pulzation der 1 hell
thar mot ses alms wl heath gland esl sre
respects On isa seal an ranean! eaters ete
seen if many len Ip 1992 Tt sos he egy
bal business mst eae ach ech skeen each lan
‘ver Ii pt lol snl po ape ol retement
“onaons dicate. The use a the ten gale could be sce
Slahly misting when deserting + complex etry it cones
hha ad compen Pris ese we ose tee wont
‘ate dere wera ney Ps a eve compete,
‘retin th ll nd lal lens
‘Transnational strategies and global competitiveness
Sastainabily and competitive advantage
One ofthe ey eet ny nes sty is ahiee cena
scan hate tine. Tie np tas tsi pe a
“ny el edt sep pone an ey ed tt
the pene perforce cin be sned eet tines ve pt fore
anal per ee
Compan chang
The stacy hermes mus reef venation wih eo
compat adam: tend tbe expe! ns ue
+ sper performance ~ thee 6 mpc seas, this en
mera in tes of ahone ae profes tot sle
a ToT ST
este, higher nl even, ler Unit co, higher ae she
4 stag — he pln or couse of seen by which the bushes hopes
sche compentvesaneipe
«+ core computoevdiinctve capabilites = the dinstve knoe
‘Sis nt npanzatin of stein whi make e compo leer
‘a supir ot compettors, acing he basi pene te
+ bimonatn = Qhe pate af change mie obs busnes eniemser
ean hat fms ust const ect develop nes kom a
fore competences, 3 naa rere uly than compet
«+ confatovarchuctre-he nay nih the ale ding ace
he organzaton ate configited on an tertons o lal bas
{hey maybe geographical concert cr ete
«+ ccurdinaontingrmion ~ how the vibe-aling aces ate co
‘rns on naa lb bs
1 ropnnsone= the aly of the aniston ores nn ee
Gar anrher eset tis my abe amply maponsierent 0 3 ph
hana erent
“This she consdeyed she ne ped one whch peor perormnt
Inman Theemtentto which compettive advantages stainable
‘Sally depend on minder of etna etre
5 shy wo ak! andl leverage neds! coe competes
ul am animate and deel sees hat are superia o s
oF eet and tt te fit to ele
1 fs ability 0 coinage wove Ste rit fo
thely than competion,
4 Svat comtenouysngrate and improve tenes, wed,
eapatence,siecre an cotati,
Susie wl te depend on the by of cet: for ak of
li) mite suas nes at hae achieved speed
{f paennce Fin wll oped on hanes te bss eon
‘nent ke eho cng, wich may he yor te alo the
leading compton and wih uy ence or ree ee compete
scan‘Teansnational, global and loteraational business strategles
secu intestinal rea nt ret hen win compete
sarge srs rata ound whet on» reac we
buss Gio, epenat rl mulidonet rays wete once pected
te ony craton sates estes, A hey cance o org fe
Ite 1980s, eve, an th of tonal rate Th ence
that corfines the eeny gain of ltl say th Hs ste
‘cco wh he ackamtages cf bes exponen
he ext section conde vaste ht se explo
compettive advange cee and sis Fire 6.3 deste of
the proces of fouiatne# taneatons! sites. tt crt the
varios approaches to lob setegie mayer. The pach
beth Said ou and ese see Caper 3) tht the porn
fsimbtines. crimson serve we and extemal sel of
{he buses apd i enveonmert are reciraed ax sean fem the
rores of developing cure wimps, gener and tie
Sate
2016 core competenes are enteely dependent on enznkatinal
knowl,
gre 61 Chul a ante ein fa
Strategies ~ the choice
Various ethos fave developed yproges of bel stegy wich
road he focus ots section, Bey speaking, De ance pees
‘ne did to dee ma categories
1. Bore hit cere om the exniions generic scaeples sds
{ounpetivepentioning an he sources of compte see
2 howe hat Reus on knowlege, voces, capabilities sd Sone
‘ences sous of sted super pefomance;
13 thaw hat enphere the cordnation sn nesaton of perp
‘clydspeed pertions nthe pan of gata competent
‘This chapter imental vee sppoaches ine a famewar er va
ee antl ste of etal erations
‘Tee are thee webewshed famewenks thr expan the ways
in whch soeoable compete sdnape cin be acheved. The
pacts ae suriraraed in the ne the ection
Competitive positioning
‘his approach is se Lagely the work f Porter (950, 2965) on
leary ani, valve chain Anaya and pene erty face Copter
ud Inches ae weed forte potertal pf, vse
nding aves ae ese for he lective CCN) a
ener Sttegy & developed which crests 4 mieye ft eren the
portnties ae teats the envionment ad the ene an Wek
nese af the furans tell According the compete toring
‘hola hh he by of the hase sees te peeps
ene sre fo seta and conn vale sing ces
In suppor ol & whic wl generis compete avant
Knowledge and competence bated strategy
The core competence spprench hse on the werk of theonats cn
Pent C1989), Pala and Hare 19%, Sle 1988) ay 1998)
anal Sancher and Heene 199) In th modelo ten, sews ie
cn