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7 GLOBAL AND | TRANSNATIONAL STRATEGY Stove nous , CAMPBELL HAMILE » PURDIE ae Cderwte be pope PY Cheam, ae species loalzation| andthe dal von an pathy he bine ie Tae This chap cues de eapettive tes of gl Pinas and pot de et ol dhe ncn peter are hehe ines ands envionment wh lal memgeen Gla i ans sation sree afe-dewped cn the ess nf ans ta omic ised competences, aconier andthe gia erwiarnet The crake of wnnegy Dy no means spl, Ines sd mates ‘ona he cli a ether ently lal eae metic Yipsreseach! 982 showedtan vty eke may cnnenly porsets Fh lal plo csc, hse on the elie eh of ea element ofeach of the for spn of pulzation der 1 hell thar mot ses alms wl heath gland esl sre respects On isa seal an ranean! eaters ete seen if many len Ip 1992 Tt sos he egy bal business mst eae ach ech skeen each lan ‘ver Ii pt lol snl po ape ol retement “onaons dicate. The use a the ten gale could be sce Slahly misting when deserting + complex etry it cones hha ad compen Pris ese we ose tee wont ‘ate dere wera ney Ps a eve compete, ‘retin th ll nd lal lens ‘Transnational strategies and global competitiveness Sastainabily and competitive advantage One ofthe ey eet ny nes sty is ahiee cena scan hate tine. Tie np tas tsi pe a “ny el edt sep pone an ey ed tt the pene perforce cin be sned eet tines ve pt fore anal per ee Compan chang The stacy hermes mus reef venation wih eo compat adam: tend tbe expe! ns ue + sper performance ~ thee 6 mpc seas, this en mera in tes of ahone ae profes tot sle a ToT ST este, higher nl even, ler Unit co, higher ae she 4 stag — he pln or couse of seen by which the bushes hopes sche compentvesaneipe «+ core computoevdiinctve capabilites = the dinstve knoe ‘Sis nt npanzatin of stein whi make e compo leer ‘a supir ot compettors, acing he basi pene te + bimonatn = Qhe pate af change mie obs busnes eniemser ean hat fms ust const ect develop nes kom a fore competences, 3 naa rere uly than compet «+ confatovarchuctre-he nay nih the ale ding ace he organzaton ate configited on an tertons o lal bas {hey maybe geographical concert cr ete «+ ccurdinaontingrmion ~ how the vibe-aling aces ate co ‘rns on naa lb bs 1 ropnnsone= the aly of the aniston ores nn ee Gar anrher eset tis my abe amply maponsierent 0 3 ph hana erent “This she consdeyed she ne ped one whch peor perormnt Inman Theemtentto which compettive advantages stainable ‘Sally depend on minder of etna etre 5 shy wo ak! andl leverage neds! coe competes ul am animate and deel sees hat are superia o s oF eet and tt te fit to ele 1 fs ability 0 coinage wove Ste rit fo thely than competion, 4 Svat comtenouysngrate and improve tenes, wed, eapatence,siecre an cotati, Susie wl te depend on the by of cet: for ak of li) mite suas nes at hae achieved speed {f paennce Fin wll oped on hanes te bss eon ‘nent ke eho cng, wich may he yor te alo the leading compton and wih uy ence or ree ee compete scan ‘Teansnational, global and loteraational business strategles secu intestinal rea nt ret hen win compete sarge srs rata ound whet on» reac we buss Gio, epenat rl mulidonet rays wete once pected te ony craton sates estes, A hey cance o org fe Ite 1980s, eve, an th of tonal rate Th ence that corfines the eeny gain of ltl say th Hs ste ‘cco wh he ackamtages cf bes exponen he ext section conde vaste ht se explo compettive advange cee and sis Fire 6.3 deste of the proces of fouiatne# taneatons! sites. tt crt the varios approaches to lob setegie mayer. The pach beth Said ou and ese see Caper 3) tht the porn fsimbtines. crimson serve we and extemal sel of {he buses apd i enveonmert are reciraed ax sean fem the rores of developing cure wimps, gener and tie Sate 2016 core competenes are enteely dependent on enznkatinal knowl, gre 61 Chul a ante ein fa Strategies ~ the choice Various ethos fave developed yproges of bel stegy wich road he focus ots section, Bey speaking, De ance pees ‘ne did to dee ma categories 1. Bore hit cere om the exniions generic scaeples sds {ounpetivepentioning an he sources of compte see 2 howe hat Reus on knowlege, voces, capabilities sd Sone ‘ences sous of sted super pefomance; 13 thaw hat enphere the cordnation sn nesaton of perp ‘clydspeed pertions nthe pan of gata competent ‘This chapter imental vee sppoaches ine a famewar er va ee antl ste of etal erations ‘Tee are thee webewshed famewenks thr expan the ways in whch soeoable compete sdnape cin be acheved. The pacts ae suriraraed in the ne the ection Competitive positioning ‘his approach is se Lagely the work f Porter (950, 2965) on leary ani, valve chain Anaya and pene erty face Copter ud Inches ae weed forte potertal pf, vse nding aves ae ese for he lective CCN) a ener Sttegy & developed which crests 4 mieye ft eren the portnties ae teats the envionment ad the ene an Wek nese af the furans tell According the compete toring ‘hola hh he by of the hase sees te peeps ene sre fo seta and conn vale sing ces In suppor ol & whic wl generis compete avant Knowledge and competence bated strategy The core competence spprench hse on the werk of theonats cn Pent C1989), Pala and Hare 19%, Sle 1988) ay 1998) anal Sancher and Heene 199) In th modelo ten, sews ie cn

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