Strategic Management
#IZEE
IZEE is a brand name of IZEE
Group of Industries, Services,
Trading and Marketing (Pvt) L
imited.
Corporate Office
Israr Plaza, G10 Markaz, Islam
abad, Pakistan.
www.izeeservices.com
VISION
To serve maximum industrial requirem
ents of Pakistan, To offer products that
are attractive. We strive to create extra
value for our customers through in-dep
th studies of customers need.
MISSION STATEMENT
IZEE is committed to leadership in mar
ket economy through competitive adva
ntage in providing the highest quality p
roducts and services to its customers.
To be #1 National Brand*
#2020
FOUNDATION OF IZEE GROUP
Founded in the year 2016 with the establishment of a small unit manufacturing
high quality pprc products. This first unit was named as IZEE * Plast. The major
milestone in this journey was the establishment of IZEE * ware in the year 2017..
OWNER’S OF IZEE GROUP
Mr.Sardar Muhammad Tazeem Khan, Mr.Baber Nazir,Mr.J.Iqbal, Mr.Ikram
Siddique and Mr.Zeeshan Siddique
GOALS
Building customers preference & market leadership Achieve quality excellence &
serve customers with quality products Maximizing profits Developing customers
Optimum utilization of assets
MANAGERIAL FUNCTIONS PLANNING PROCESS
IZEE’S Management starts with planning and What resources does IZEE have?
Will putting four workers on a task that takes 14 hours cost less than renting a
machine that can do the same task with one worker in 6 hours? Without a plan
IZEE could never succeed. Always look at all the probable scenarios. Figure out
the worst possible scenario and plan for that too.
ORGANIZING
Now the organization has a plan, it has to make it happen. Are the workers
trained? Will it get here on the appropriate schedule? Do they have the equipment
they need?
LEADING
Now flip the "ON" switch. Tell people what they need to do. They know which
section is working well? Which piece and when? What to start? When to stop
again?
CONTROLING
Now that organization has everything moving, it hasto keep an eye on things.
Make sure everything is going according to the plan. When it isnt going according
to plan, they need to step in and adjust the plan. CONTINGENCY PLAN that is
why they developed a contingency plan in the first place. The manager, have to be
always aware of whats going on so he can make the required adjustments.
ORGANIZATIONAL STRUCTURE
CEO, Financial Department, Production, Accounts Department, Marketing,
Administration Department
ORGANIZATIONAL CULTURE
The organizational culture which we observed at IZEE meet the definition of the
Strong Culture. The size of the organization is small, new and turnover ratio is
very low. Goals and objectives are clear and organization is people oriented.
DECISION MAKING:
Decision making in the firm is highly centralized and the owner is all in all. Only
the Marketing Manager has some decision making powers about deciding prices
with the customers. Even he is not fully free and has to consult the owner in major
dealings. The owner is very strict decision maker and sometimes he prefers the
valuable suggestions of the specialized staff as well and his own thoughts. Finally
every kind of Decision making is done by Owner.
ENVIRONMENT OF THE ORGANIZATION
There are two types of environment in organization; Macro environment And
Micro environment
MACRO ENVIRONMENT:
PEST ANALYSIS: POLITICAL ENVIRONMENT ECONOMIC
ENVIRONMENT SOCIAL ENVIRONMENT TECHNOLOGICAL
ENVIRONMENT
POLITICAL ENVIRONMENT
The policy of IZEE’S is to strictly comply with all laws and regulations relevant to
their activities. They participate in discussions on legislation and regulations
between national organizations,
government representatives, industry,
the scientific world and consumer
associations. They oppose unjustified
bans and any other discriminatory
measures. This applies also to
environmental issues.
Economic Environment
IZEE respects the economy and is
committed to economically sound
business practices throughout the
country, thus taking into account the
need to walk with economy. The IZEE
is a national company so the economic
conditions obviously beat it, like
increase in tax ratio, increase price in
raw materials, scarcity of sui gas,
electricity, etc.
Social Environment
IZEE is taking measures for well being
of country. Manufacturing products
under food grade quality and hygienic
environment so that saving people from
unhygienic products and polluted
environment.
Technological Environment
IZEE has strong believe on innovations.
They think that no organization can
survive in the market until it is
innovative. So for this purpose IZEE
has its own innovation means R&D
department in the organization.
MICRO ENVIRONMENT:
SUPPLIERS
CONSUMERS
PRESSURE GROUPS COMPETITO
SUPPLIERS
The raw material used in production of
pipes And fittings is plastic grains,
stainless steel, copper, gypsum and
glaze. Their raw material is mostly
procured within Pakistan.
CONSUMERS
Ultimate Consumers
PRESSURE GROUPS
IZEE may be face pressure from
government due to their import/export
policies. Scarcity of utilities. Employees
Union.
COMPETITORS:
Shabbir, Style, Super Asia, Faisal,
Master, Sonex And China Based
Companies
KEY SUCCESS FACTORS:
The key success factors of the IZEE are
Their quality products, average prices.
Stability in economy High research
work Production is according to the
customers needs.
Human Resource Management HRM/
HRD not working It is responsibility of
admin manager to meet all
stakeholders They are involve in
recruitment and selection process
Dealing with vendors
Product Strategy Product Profile:
Pprc, pvc, Showers, Taps, Tubs, Commodes, Water Mixers, Wash Basins, etc.
Products Series: Aqua Series Diamond Series Egyptian Series Ravi Series.
Product Positioning Strategy
IZEE is following Product Positioning strategy.
Price Strategy
IZEE is following Target pricing strategy and their pricing differentiates
according to product quality. Price differs from its product series and customer
choice PRODUCE , POJECTS, OUTLETS,WHOLESELLER, RETAILER
CONSUMER R R all over Pakistan.
(No Credit Policy)
Place Strategy
IZEE is following Intensive Distribution strategy.
Promotion Strategy
IZEE is using following promotion media: Social Media,Print Media, Electronic
Media, Billboards and Public Places.
Motivation
Strong and proper learning opportunities in IZEE. Motivation level is high.
Communication Style falls only between Upper and Middle level management.
SWOT ANALYSIS
STRENGTH
Strong market share. Finance department has enough funds to fulfil its current
financial liabilities and to make advance payments for its raw material purchase.
Strong market share. Good working environment is provided during the working
hours. Newly hired employees are trained. Latest introduced technologies
WEAKNESSES
The marketing managers are not paid any commission but are working on fixed
salaries. There is large wastage of raw material due to breakdown of electricity
and gas. Employees are not well motivated. There is no incentive for the
employees. The salary package is fixed for all the members of organization.
Decision making is totally centralized. Employees are not allowed to involve in
innovative and risky tasks.
OPPORTUNITIES
Increase in demand. The department can increase its efficiency by hiring right
type of team with coordinated working. Geographical expansion.
THREATS
Employees working on fixed salaries due to which they may leave the organization
in case they get an attractive offer from their incoming competitors. Political
instability. Rising inflation rate. Recession of banks. Economic instability in the
country. Many competitors.
CONCLUSIONS
IZEE is potentially a strong organization. Bright prospects for higher growth.
The management functions are not properly implemented. There is too much
interruption of the CEO in the routine affairs of the managers. There is also lack
of functional level strategies like there is no proper HR department although they
are working in different business units
RECOMMENDATIONS
The organizational culture should be made stronger as there is a lot of room for
improvement. Employees should always be encouraged. The employees should
have the freedom to share their views with the management about improving the
performance of the organization. The managers must be given freedom to apply
their knowledge, skill and experience to improve the organizational performance.
The marketing workforce should be increased to increase sales throughout the
country.
IZEE BRAND