Study On Consumer Preference Towards "The Times of India"

TIMES OF INDIA
CHAPTER – I
INTRODUCTION
1| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

TIMES OF INDIA
INTRODUCTION TO THE STUDY

Preference
A preference is a technical term in psychology, economics and philosophy usually used in

relation to choosing between alternatives; someone has a preference for A over B if they would
choose A rather than B.
Psychology
In psychology, preferences refer to an individual’s attitude towards a set of objects, typically
reflected in an explicit decision-making process (Lichtenstein & Slovic, 2006). The term is also
used to mean evaluative judgment in the sense of liking or disliking an object (e.g., Scherer,
2005) which is the most typical definition employed in psychology. However, it does not mean
that a preference is necessarily stable over time. Preference can be notably modified by decision-
making processes, such as choices (Brehm, 1956; Sharot, De Martino, & Dolan, 2009), even
unconsciously (see Coppin, Delplanque, Cayeux, Porcherot, & Sander, 2010). Consequently,
preference can be affected by a person's surroundings and upbringing in terms of geographical
location, cultural background, religious beliefs, and education. These factors are found to affect
preference as repeated exposure to a certain idea or concept correlates with a positive preference.
Media in India, experience newspaper media, are undergoing significant changes in the current
liberalized environment. Newspaper is a publication that appears regularly and frequently. It
carries news about a wide variety of current events. The newspaper publishes have an over all
control by its business and news operations.
“The press is the Guardian Angel of Democracy”. A forceful and prosperous press is the
guarantor of popular rights. . To most people “The press” means the daily newspaper, but
although re-eminent in influence daily newspapers is only a small part of the press & is usually
applied to the publications devoted mainly for recording current events and the term
“periodicals” to magazines, “reviews” to journals.
In reality the press is a private industry and a public service. No other force in public life
operates so persistently and extensively in its range of appeal. The scope of this subject of appeal
and matter as so does the press. Newspapers have a unique dimension of social responsibility,
which means the newspaper industry is different from every other industry. But business success
is vital to this industry as to any other.
According to the recorded facts the first newspaper of the world was published in China around
1000 years ago. It meant “News of the Capital”. The second newspaper of the world was the
“Acto Divra” which meant, “Daily happening” in Greek. There are the oldest two newspapers in
the pre-recorded history.
The first newspaper of the world was the “Morning Post” which was started in London in the
year 1772 followed by this another newspaper “The London Times” started in publications.

TIMES OF INDIA
ORGANISATIONS PROFILE
The Times of India (TOI) is an Indian English-language daily newspaper owned by The Times
Group It is the third-largest newspaper in India by circulation and largest selling English-
language daily in the world according to Audit Bureau of Circulations (India).It is the oldest
English-language newspaper in India still in circulation, albeit under different names since its
first edition published in 1838.It is also the second-oldest Indian newspaper still in circulation
after the Bombay Samachar.
Near the beginning of the 20th century, Lord Curzon, the Viceroy of India, called The Times of
India "the leading paper in Asia". In 1991, the BBC ranked The Times of India among the
world's six best newspapers.
It is owned and published by Bennett, Coleman & Co. Ltd., which is owned by the Sahu Jain
family. In the Brand Trust Report 2012, The Times of India was ranked 88th among India's
most-trusted brands. In 2017, however, the newspaper was ranked 355th.
Key Business areas:
 Publishing
 Television
 Digital
 Out of Home
 Other Activities

TIMES OF INDIA
Publishing:-
 Largest publisher in India: 13 newspapers, 18 magazines, 16 publishing centers, 26

printing centers
 Largest English newspaper in India by circulation (and the world), the Times of India.
 Largest Business newspaper in India by circulation (2nd largest English Business daily
in the world, behind WSJ), the Economic Times.
 Largest Non‐English newspapers in Mumbai, Delhi, Bangalore by circulation (India’s
three largest cities).
Television:-
 Largest English News TV Channel, No. 2 English Business News TV Channel.

 Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV
Channel.
Digital:-
 Largest Indian network based on traffic and revenue (behind Google, Facebook, Yahoo).
 Operates 30+ digital businesses, most of which are Top 3 in their competitive segment.
 Most popular B2C mobile short code in India, across SMS, voice, WAP, and USSD
Radio.
 Largest radio network in India by revenue and listenership, with 32 stations.
 Operates the largest rock radio station in the UK.
Out-of-home:-
 Largest Out‐of‐home advertising business in India with presence in all major metros.
 Owns advertising contracts in most major airports in India.
Other Activities:-
 Music
 Movies
 Syndication
 Education
 Financial Services
 Event Management
 Specialised publications - including books and multimedia.

TIMES OF INDIA
HISTORY
1838
In November 3, 1838 the first edition of The Bombay Times and Journal of Commerce were
published, reflecting basically the business community of Bombay. It was a bi-weekly
publication. Dr. J.E. Brennan was the Editor.
1850
Shareholders decide to increase the share capital and the paper is converted into a daily.
1859
Bombay Standard and Chronicle of Western India merge into The Bombay Times and Journal
of Commerce to form Bombay Times & Standard.
1861
Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph &
Courier to form The Times of India - giving it a national character.
1892
T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint
stock company - Bennett, Coleman & Co. Ltd. (BCCL).
1907
Editor Stanley Reed revolutionizes news production by extending the deadline to midnight.
Until then any news that came in after 5 pm was held over for the next day. The newspapers’
first price war was also initiated with cover price being cut from 4 annas to 1 anna – leading to a
five-fold increase in circulation.
1946
The Times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the company.
1947
Exclusive Sunday edition of Times of India launched in Mumbai. The company also launches its
Hindi daily – Nav Bharat Times in Delhi.

TIMES OF INDIA
1948
Sahu Jain Group takes over as the owners of the company after Ramakrishna Dalmia sells the
firm to his son-in-law Sahu Shanti Prasad Jain - who becomes the first Chairman of the group.
1950
The Times of India launches in Delhi.
1952
Filmfare launched.
1959
Femina launched.
1961
The Economic Times is launched.
1962
Maharashtra Times launched.
1965
Femina Miss India contest started.
1988
Times of India complete 150 years. Special stamp released by Government of India to
commemorate the occasion.
1996
The Times of India crosses 1 million marks in circulation. It also carries the first-ever color
photograph.
1997
BCCL enters into music market with Times Music.

TIMES OF INDIA
1999
India times web portal launched; BCCL enters music retailing business with Planet M. Also
operates the first-ever private FM broadcast through Times FM (which later becomes Radio
Mirchi).
2000
The Times of India crosses the 2 million mark in circulation.
2001
Radio Mirchi - Nationwide private FM broadcasting starts. 360 Degrees - Event management
business also launched. TOI goes all colour and storms Delhi by being "Number One".
2003
Launch of the Times Private Treaties as a strategic business division. Launch of the Jobs portal
Times Jobs. TOI E-paper launched. Entry into TV business with the launch of India’s first
lifestyle and entertainment channel Zoom.
2005
Launch of a Matrimonial website Times Matri – later rebranded as Simply Marry. Mumbai
Mirror, the city-centric daily tabloid launched in Mumbai.
2006
Launch of a television News Channel called Times Now.
Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the Indian
stock markets. It is the first Times Group Company to list on the bourses with IPO being
oversubscribed by more than 41 times.
Launch of a Property services portal Magic Bricks. Times of Money launch Remit2Home, to
cater to global remittance market.
Acquisition of Karnataka’s leading newspaper company Vijayanand Printers Limited makes

BCCL the dominant force in Karnataka.
2007
Launch of Bangalore Mirror, Ahmedabad Mirror, ET (Gujarati) and Whats Hot – a premier
weekend entertainment supplement. The Times of India becomes largest English daily in the
world with circulation breaching the 3 million mark and beating Sun (tabloid) of UK.

TIMES OF INDIA
2008
Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur, Goa and Chennai.
Acquisition of Virgin Radio (now rebranded as Absolute Radio) in the UK.
2009
TOI Crest edition launched. Launch of ET Now – premier business channel having integrated
newsroom with ET print edition.
2010
Private Treaties re-branded as Brand Capital. The Speaking Tree newspaper launched. ET
Wealth launched. Maharashtra Times launches Pune edition. Vijay Next (premier weekly
newspaper from Vijay Karnataka) launched. India’s first HD-only premium movie channel –
Movies Now (HD) launched.
2011
Sunday ET re-launched as a tabloid.
Bodhivriksha (spiritual weekend newspaper in Kannada) launched.
Launch of The Times of India, Coimbatore and Madurai/Trichy Editions.
2012
Launch of The Times of India, Kerala, Visakhapatnam and Raipur(Chhattisgarh) Edition
2013
Launch the Times of India, Kolhapur Edition.

TIMES OF INDIA
Subsidiaries of Times Group

TIML & ENIL
Times Innovative Media Limited (TIML) & Entertainment Network India Limited (ENIL) that
together control,
 Radio Mirchi National network of Private FM stations

 360 Degrees Events
 Times Outdoors (TIM Delhi Airport Advertising Private Limited.
 Mirchi Movies Limited Filmed Entertainment. Producers of BEING CYRUS,
VELLITHIRAI, MANJADIKURU.
Times Internet Limited

Times Internet Limited is one of the largest internet companies of India. It has interests in
online news, online business news, Hindi, Marathi, Kannada, and Bengali news, mobile, e-
Commerce, music, video, and communities. Some of the larger properties of TIL include:
 India times shopping - one of the largest and earliest ecommerce portals in India
 India
 Times of India
 Economic times.com
 Navbharattimes.com
 Maharashtra Times
 Timescity.com
 Gaana.com
 BoxTV.com
 Times Deal
Times of Money
Times of Money operates financial remittance services for Indians abroad to send money back to
India. Their product, remit2India, is a standalone product, while also powering the remittance
services of many banks globally.

TIMES OF INDIA
Times Global Broadcasting Limited

Television division. It is also called Times Television Network.
 Times Now A general interest news Channel

 Smart Hire A Consulting Division – Recruitments
 ET Now A business news channel
 Zoom A 24x7 Bollywood entertainment and gossip channel
 Movies Now A 24x7 Hollywood Movies channel in High Definition (India's first)
Times Business Solutions

 TBSL, corporate website of TBSL.
 Times Jobs, a jobs portal.
 Techgig, a professional networking site for Technology Peoples.
 Simply Marry, a matrimonial portal.
 Magic Bricks, a real estate portal.
 Yolist, free classifieds portal.
 Ads2Book, online classifieds booking system for print publications.
 Peer Power, a Senior-Level professional networking portal.
World Wide Media

World Wide Media - started off as a 50:50 magazine joint venture between BCCL and BBC
magazines. In August 2011, it was announced that Bennett, Coleman & Co. bought out the
remaining 50 per cent shares of Worldwide Media from BBC Worldwide thereby making
World Wide Media a fully owned subsidiary of BCCL.
 Filmfare
 Filmfare Awards
 Femina
 Femina Miss India A Beauty Pageant
 Top Gear Magazine India
 BBC Good Homes
 Femina Hindi
 Grazia
 What to Wear
10 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

TIMES OF INDIA
TIML Radio Limited

On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for £53.2 million
with £15 million set aside for rebranding. On 28 September 2008, The British Virgin Radio
Station rebranded as Absolute Radio, including the sister radio stations Absolute Xtreme and
Absolute Classic Rock.
Stations
 Absolute Radio
 Absolute Radio 60s
 Absolute 80s
 Absolute Classic Rock
 Absolute Radio Extra This company is a direct subsidiary of BCCL (not through TIML
or ENIL).
Times Syndication Service

The syndication division of The Times of India Group, grants reprint rights for text, and other
media from the group's publications.
Brand Capital
Brand Capital provides funding to growth oriented enterprises for their long term brand building
needs.
Online shopping
Satvik shop, an online shopping website dedicated to organic and ayurvedic products.

TIMES OF INDIA
Key Management
Bennett, Coleman & Co. Ltd.
PROMOTERS & DIRECTORS

1. Chairperson: Indu Jain
2. Vice-Chairman & MD: Samir Jain
3. Managing Director: Vineet Jain
BOARD OF DIRECTORS
1. Executive Director: Trishla Jain
2. Executive Director & CEO: Ravindra Dhariwal
3. Executive Director & COO: Shrijeet Mishra
4. Executive Director & President: Arunabh Das Sharma
5. Non Executive Director: A.P. Parigi
6. Non Executive Director: Kalpana J. Morparia
7. Non Executive Director: M. Damodaran
8. Non Executive Director: Leo Puri
Times Television Network (comprising TGBCL and ZEN)
Group CEO (TV business): Sunil Lulla
ZEN CEO: Avinash Kaul
Times Internet Limited
CEO: Satyan Gajwani
Times of Money
President: Avijit Nanda
Times Business Solutions Ltd.
CEO: Debashish Ghosh

TIMES OF INDIA
Times VPL
CEO: Sunil Rajshekhar
Worldwide Media.
CEO: Tarun Rai
Entertainment Network (India) Ltd.
CEO: Prashant Panday
Alternate Brand Solutions (I) Ltd.
CEO: Prashant Panday
Times Innovative Media Ltd
CEO: Sunder Hemrajani
Absolute Radio
CEO: Donnach O' Driscoll
Times Foundation Head:
Shailendra Nautiyal
EDITORIAL HEADS
The Times of India
Editorial Director: Jaideep Bose
Executive Editor: Arindam Sengupta
Economic Times
Editorial Director: Rahul Joshi
Maharashtra Times
Executive Editor: Ashok Panwalkar

TIMES OF INDIA
Navbharat Times
Executive Editor: Ramkripal Singh
Mumbai Mirror
Editor: Meenal Baghel
Speaking Tree
Editor: Narayani Ganesh
Vijaya Karnataka
Editor: E. Raghavan
Times Now
Editor: Arnab Goswami
ET Now
Editor: R. Sridharan
ZOOM
Editor: Omar Qureshi

TIMES OF INDIA
WORLDWIDE MEDIA
World Wide Media (WWM) is a joint venture between the BCCL and BBC World Wide. It is
the India’s largest producer of lifestyle and special interest magazines. It was formed in 2004 and
in 2011 it became a wholly owned subsidiary of Bennett, Coleman and Company Limited
(BCCL). From just four magazines in 2008, WWM is currently producing 13 magazines in India
and worldwide. The Times of India Group have the selling and distribution right of these
magazines for India. The magazines are:-
 Femina
 Femina (Hindi)
 Femina (Tamil)
 FilmFare
 Filmfare (Hindi)
 BBC TopGear
 Hello!
 Grazia
 BBC Good Homes
 Lonely Planet
 Home Trends
 BBC Knowledge
 BBC Good Food

TIMES OF INDIA
NEED FOR STUDY

 To understand the existing preference of the customers. It is imperative to investigate and
suggest ways and means to improve the customer satisfaction.

TIMES OF INDIA
SCOPE OF THE STUDY
 In the highly competitive media market. The outcome of the study will help the
organization to understand the customer preference and to serve them in a better way.
 The research focuses on the several features of the TOI and in awareness, suggestion in
the market, which may help the company in further development of the newspaper.

TIMES OF INDIA
CHAPTER – II
OBJECTIVE

TIMES OF INDIA
OBJECTIVES OF THE STUDY
 To study the consumer preference towards the Times of India Newspaper.

 To know the consumer preference towards supplement issued by the Times of India.

TIMES OF INDIA
CHAPTER – III
RESEARCH METHODOLOGY

TIMES OF INDIA
RESEARCH METHODOLOGY
A research process consists of stages or steps that guide the project from its conception
through the final analysis, recommendations and ultimate actions. The research process
provides a systematic, planned approach to the research project and ensures that all aspects of
the research project are consistent with each other. Research studies evolve through a series
of steps, each representing the answer to a key question.
Research design
Research design is the arrangement of conditions for collection and analyze of data in a
systematic manner that aims to combine relevance to research purpose with economy in
procedure. The research study applied here is purely descriptive.
Sampling Design:
Sampling Area:
The area is limited to The Times of India, ludhiana.
Data Collection Design

A marketing researcher has to make a plan for collecting data which may be primary data,
secondary data or both.
Primary Data- Personal interview with dealers and user of tractors has been used as survey
technique for collecting data. The dealers of different branches of tractor were also enquired
about question depending on circumstances. The survey has been made by using primary data
and secondary data. b. The primary sources consist of information collected from dealers of
different branches and tractors owners and agriculturist. The secondary data has been collected
from encyclopedias, survey of Indian agriculture, Technical journals and news paper reports.
Secondary data:- These are the sources contain data, which have been collected and compared
for some other purpose. The secondary source consists of readily available components and
already compiled statistical statement and reports. After Sales & Services study. Secondary data
have been collected from many sources. The major sources of secondary data are given below.
 Reports/records
 Websites

TIMES OF INDIA
 Organizations
Sample Size:
Sample size is 100 in the ludhiana.

TIMES OF INDIA
CHAPTER – IV
LIMITATION`S

TIMES OF INDIA
LIMITATION OF THE STUDY
 The sample size is only 100.

 The period of study is limited to 90 days.
 Under the study only literate people included.
 The result of analysis made in the study depends fully on the accuracy; reliability of
information’s given by respondents.

TIMES OF INDIA
CHAPTER – V
DATA ANALYSIS

TIMES OF INDIA
Q1) Do you have habit of reading newspaper

TIMES OF INDIA
Q2) which newspapers do you read

TIMES OF INDIA
Q3) How frequently do you read “the times of India” newspaper

TIMES OF INDIA
Q4) How is the quality of information of “The times of India” when compared to other
newspaper

TIMES OF INDIA
Q5) What in “The times of India” newspaper is the one you like the most

TIMES OF INDIA
Q6) How much reliable is the information provided by “The times of India” newspaper

TIMES OF INDIA
Q7) Why you choose newspaper rather than any other media

TIMES OF INDIA
Q8) what do you feel “the Times of India” newspaper lacks in

TIMES OF INDIA
Q9) “The times of India” has relevant information for all age groups?

TIMES OF INDIA
Q10) “The times of India” adds value to your knowledge

TIMES OF INDIA
CHAPTER – VI
FINDING

TIMES OF INDIA
FINDING

TIMES OF INDIA
CHAPTER – VII
SUGGESTION

TIMES OF INDIA
SUGGESTION
The following are the suggestion offered to increase the satisfaction level of the times of India
news paper based on the reader’s opinion and analysis of the data.
 Most of the consumers expressed dissatisfaction over the number of advertisement both
commercial and cinema should be taken by the publishers to reduce the advertisement
coverage and add more sports news, IT news, job opportunities etc.
 A few respondents are dissatisfied about reliability of news. So reporters must verify the
news before they are published.
 A few respondents are dissatisfied to delivery of the news paper. So must be improved it.

TIMES OF INDIA
CHAPTER – VIII
CONCLUSION

TIMES OF INDIA
CONCLUSION
Newspapers play an important role in our day-to-day life. They have contributed not only for the
growth of democracy in a country but also for development of the economy. Indian newspapers
enjoy large circulations. It is an influential organ shouldering great responsibilities and should
furnish uncolored news without suppressing the facts and also care should be taken to satisfy the
needs of consumers.

TIMES OF INDIA
CHAPTER – IX
QUESTIONNAIRE

TIMES OF INDIA
Questionnaire
(The information furnished by the respondent is strictly for academic purpose only)
Dear respondent, as a part of research, a survey is taken up to study consumer preference towards
“The times of India” newspaper. Kindly provide the following information.
Name: -
Age: -
Occupation: -
Gender: -
Education: -
Income for month: -
Q1) Do you have habit of reading newspaper
 Yes
 No
Q2) which newspapers do you read
 The times of India

 The Tribune
 The Hindu
 The Hindustan times
Q3) How frequently do you read “the times of India” newspaper
 Daily
 Weekend
 Once in 2 weeks
 Rarely
Q4) How is the quality of information of “The times of India” when compared to other
News paper
 Excellent
 Good
 Fair
 Poor

TIMES OF INDIA
Q5) What in “The times of India” newspaper is the one you like the most
 Business
 Political
 Global
 Entertainment
 Sports
Q6) How much reliable is the information provided by “The times of India” newspaper
 Extremely reliable
 Neutral
 Not at all
Q7) Why you choose newspaper rather than any other media
 Informative
 Improves language skills
 Reliable
 Other
Q8) what do you feel “the Times of India” newspaper lacks in
 Coverage of local area news

 No proper up gradation of news
 Commercial and advertisement coverage is more
 Others (specify)
Q9) “The times of India” has relevant information for all age groups?
 Agree
 Uncertain
 Disagree
Q10) “The times of India” adds value to your knowledge
 Yes
 No
Q11) suggestions/feedback, if any
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TIMES OF INDIA
CHAPTER – X
BIBLIOGRAPHY

TIMES OF INDIA
BIBLIOGRAPHY
www.google.com
https://en.wikipedia.org/wiki/The_Times_of_India
https://en.wikipedia.org/wiki/The_Times_Group

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TIMES OF INDIA

1| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

INTRODUCTION TO THE STUDY

A preference is a technical term in psychology, economics and philosophy usually used in

2| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Key Business areas:

3| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

 Largest publisher in India: 13 newspapers, 18 magazines, 16 publishing centers, 26

 Largest English News TV Channel, No. 2 English Business News TV Channel.

4| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

5| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

6| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Acquisition of Karnataka’s leading newspaper company Vijayanand Printers Limited makes

7| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Bodhivriksha (spiritual weekend newspaper in Kannada) launched.

Launch of The Times of India, Coimbatore and Madurai/Trichy Editions.

8| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Subsidiaries of Times Group

 Radio Mirchi National network of Private FM stations

Times Internet Limited

9| “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Times Global Broadcasting Limited

 Times Now A general interest news Channel

Times Business Solutions

World Wide Media

10 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

TIML Radio Limited

Times Syndication Service

11 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

PROMOTERS & DIRECTORS

Times Television Network (comprising TGBCL and ZEN)

Group CEO (TV business): Sunil Lulla

ZEN CEO: Avinash Kaul

Times Internet Limited

CEO: Satyan Gajwani

President: Avijit Nanda

Times Business Solutions Ltd.

CEO: Debashish Ghosh

12 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

CEO: Sunil Rajshekhar

CEO: Tarun Rai

Entertainment Network (India) Ltd.

CEO: Prashant Panday

Alternate Brand Solutions (I) Ltd.

CEO: Prashant Panday

Times Innovative Media Ltd

CEO: Sunder Hemrajani

CEO: Donnach O' Driscoll

Times Foundation Head:

Editorial Director: Jaideep Bose

Executive Editor: Arindam Sengupta

Editorial Director: Rahul Joshi

Executive Editor: Ashok Panwalkar

13 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Executive Editor: Ramkripal Singh

Editor: Meenal Baghel

Editor: Narayani Ganesh

Editor: Arnab Goswami

Editor: Omar Qureshi

14 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

15 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

NEED FOR STUDY

16 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”