A COMPREHENSIVE STUDY ON ZOMATO

INTRODUCTION

ZOMATO is the brainchild of Mr. Deepinder Goyal and Pankaj Chadda who were colleagues in
‘Bain And Company’. The idea to start ZOMATO came from the demand for menu cards to
order food among their colleagues. Mr. Deepinder Goyal and Pankaj Chadda initially started a
database for food menu named “Foodiebay” in 2008 which soon had gone live with menus of
1200 restaurants in Delhi NCR (INDIA) by July 2008. Later the name was changed into
ZOMATO (to avoid any legal implication as the name Foodiebay has Ebay annexed with it) in
November 2010 which is now the largest restaurant detecting platform in India listed with more
than 4200 restaurant across 12 cities in the country. And internationally it has lists of about 1.4
million restaurant across 10,000 cities in and at present it operates in 23 countries, including
India, Australia and the United States. ZOMATO got its first funding of $1 million from Info
Edge and it’s also ZOMATO’s largest shareholder. ZOMATO has over 2000 passionate Zomans
strong across 23 countries, and this number is increasing day by day. ZOMATO is widely used
by internet users who want information for dining and delivery options. ZOMATO is capturing
customers by providing all the information a customer can need before going to a restaurant or
ordering foods online. ZOMATO is following affiliate marketing model with website and mobile
apps. Customers who are ordering foods online can pay through debit cards, credit cards and net
banking. ZOMATO has also partnered with Paytm, PayPal, and Freecharge to enable online
payments. For marketing purpose, ZOMATO’s key strategy is it’s friendly website with up-to-
date information of the restaurants. It also has a global mobile application from where it gets
more than 50% of its total traffic.
 ZOMATO AT A GLANCE

Key Activities Value Customer Segments Key

Partners
 Provide local  One-stop shop  Users who try
restaurants for dines and to find local
and hotel offers restaurants of  Uber Taxi
search restaurants a various cuisines.
services.  Paytm
way to  Restaurants  Mobiwiki
 Collect data differentiate who want their
on food  Delhivery
them. name to reach  Freecharge
menus,  Bridges the gap targeted
contacts and between audiences.
relevant
customers and  Customer
information to
restaurants by preferring home
users.
efficient delivery.

Key Resources technology  Database
 Large which reduces companies.
database of delivery time.  Market research
restaurants  Rating based companies.
across cities. pricing model
 Presence for foods.
across 23
countries.

Revenue streams Channels Customer

relationship
 Advertising  Mobile Online service
 Ticket sales Application build in
 Consulting  Internet mandatory rating
system
 BUSINESS MODEL
ZOMATO provides information of all restaurants about their food menu, detailed analysis of
restaurant, its branches and locations, service hours and reviews & comments from other user’s
who have already experience of having food on respective restaurant. The business model of
ZOMATO is affiliate marketing model which work with website and mobile apps. The website
enables user to search for food in different ways. Such as by name of food, general search in a
specific location, search for available restaurant open in particular time of a day and even they
can find out if the restaurant has a bar, buffet ,live music, happy hours and other services. This is
a great platform for people who love to eat and very choosy in terms of choice of food.

Charge of Provide all

Advertisement information about
restaurants and food.

RESTAURANTS ZOMATO CUSTOMER

Space to advertise and Download mobile app,
access to a widerange give reviews, share
ofcustomer. photos and experience.

Figure: Business model of ZOMATO

 PRODUCTS OF ZOMATO

1.Advertisement/ Banner ads – Advertise on ZOMATO.

2.ZOMATO for business app:

ZOMATO's app for restaurant businesses – puts the power in the hands of the business owner.
With an easy-to-use interface and powerful features it helps a business get the most out of
ZOMATO. Business can connect and engage with their patrons by replying to their reviews, and
keep them coming back.

3.ZOMATO base – ZOMATO Base is a cloud-based POS system to help you manage your
restaurant operations from a single platform

4.ZOMATO book – Table & reservation management.

5.ZOMATO order – Online ordering.

6.ZOMATOwhitelable – Custom apps for restaurant.

Search & discovery services don’t charge for listing an entity with them.
 OPERATIONAL MODEL

The main reason behind the success of ZOMATO was the listing of 1.4 million restaurants across
10,000 cities & 22 countries with an exclusive/extensive range of food menus/customizes food
menus and up to date information about restaurants. The incarnation of smart phones & internet
penetration plays the leading role in its success. The business model & and the operation of
ZOMATO is very unique & creative. Sustainable price of the products & expansion of operation
in a calibrated (standardized manner) has put ZOMATO the Global Map. It rebranded its logo to
go beyond cultures. Geographic boundaries & languages.

User Restaurants

(User Views restaurant) Restaurants pay ZOMATO

Figure: SOP Model

REVENUE MODEL

Revenue Model
80% 70%
70%
60%
50%
40%
30% 10%
20% 5% 5% 5%
10%
0%
Revenue Model

According to Deepinder Goyal, ZOMATO has four revenue streams :

1. Restaurant advertising : Banner ads of restaurant on the website accounts for 70% of
ZOMATO’s revenue.
2. Event advertising: When specific events promote an event on ZOMATO and it comes
from restaurant based advertiser. It accounts for 5% of their revenue.
3. Event ticket sale: Commission of ticket sale through ZOMATO, primarily for restaurant
venues accounts for 15% of revenue.
4. Consulting service: Account for 5% of revenue.
5. Food order commission: New addition of ZOMATO which account for 5% of revenue.

FINANCIAL MODEL
Fund Raising:

ZOMATO’s business model is based on acquiring funds. In order to achieve its goal to hit the
billion dollars plus valuation, ZOMATO has raised a total of $225 million in eight rounds
Of funding since its launch in 2008.Its five rounds of funding have been as follows:

In September 2015, Temasek with VY capital

invested $ 60 million
In April 2015,Info edge again funded ZOMATO with
$50 million .
November 2014, ZOMATO go $60 million from Info
edge, VY capital with Sequoia capital.
Sequoia Capital and Info Edge, India in November
2013 funded ZOMATO with $37 million.

In February 2013, Info Edge funded fourth round

worth $10 million

In September 2012, ZOMATO upraised its third

round of another $2.5 million from Info Edge.

And in September 2011, got its second round of

funding of $3.5million from the same financier.

In August 2010, ZOMATO got its first round of

funding of $1million from Info Edge,India.

FUND ALLOCATION AND UTILIZATION

 As an online company it uses its fund strategically on technological development to
ensure a strong and smooth network through website and mobile app.
 It also focuses on building strong, energetic talented Zomans to create an unmatched
network for information flow.
 Mostly they use these funds to strengthen its aggressive International rollout and invest in
newer segments like online food delivery and cashless payments among others. It's worth
noting that ZOMATO had spent most of its $60 million funding on the UrbanSpoon
acquisition, which it had acquired for $52 million.
 In February2015, ZOMATO allocated $50 million (Rs 300 crore) to launch an online
food ordering business, taking on existing players like FoodPanda and TinyOwl among
others.
 ZOMATO spent Rs. 76 lakh on the delivery of food orders in FY 2016.
 It also spent Rs.44.1 crore on advertising and sales promotion in FY 2016 which is
double of Rs.22.3 crore from previous year.
A glimpse of fund allocation and utilization is given below:

Technological development

Global expansion and accuisition

Human resource development

Food ordering System

Cashless payment

Strategic Partnership

Payment Model:
 ZOMATO has introduced online payments for ordering food in select restaurants in
India. The latest version of the iOS and Android application allows users to pay for
their orders through debit cards, credit cards and net banking.

 In addition, it has partnered with PayPal to enable online payments.

 Users can either scan their card details or enter them manually.

 The company also introduced ZOMATO Credits where users can get referral points
and refunds.

 It also launched ZOMATO Order, a separate app for ordering food. In app & online
payment options do not show up on it as yet.

 This is along the lines of the company’s expansion and intentions

internationally. Dubai was the first city to receive its ‘Pay with
Cashless‘system. This online payment product allows a user to open a tab by visiting
the Cashless integrated restaurant’s page on the ZOMATO app and tapping on ‘Pay
with ZOMATO Cashless’.

 ZOMATO also has also partnered with Paytm on September 2015. This would let
users pay for their online orders using the Paytm Wallet, in addition to the existing
payment options of credit/ debit cards, net banking, and cash on delivery. Paytm's
Wallet is the first mobile wallet to be integrated into ZOMATO. Through this
customer would experience smooth, seamless payment.

 Recently Mobikwik also integrated with ZOMATO.

 In August 2016, Freecharge, India’s fastest growing digital payments

platform, has partnered with restaurant search and discovery platform ZOMATO
to offer swift and secure digital payment option to food lovers.

 Customers across 10 cities can now seamlessly pay for their Online Food orders, in
less than 10 seconds using the Freecharge digital wallet - across all the platforms on
ZOMATO. Through this partnership Freecharge will enable thousands of
consumers who place an average of 32,000 orders a day, across over 11,000
restaurants on ZOMATO, to adopt digital wallet.
Marketing Model:
The key factor for ZOMATO is its marketing strategy and its featured & user friendly website.
They also have a Global mobile application for Google Android operating system, Windows
phone, IOS and Blackberry devices as people using smart phones are increasing day by day and
people are more likely to do the search from their mobile.

 Marketing tools:

I. Online Tools: Search Engine Optimization (SEO), Search Engine Marketing (SEM).
II. Offline Tools: Attractive, colorful and good Quality pamphlets, Word of mouth, OOH,
B2B Marketing, Press etc.
III. Broadcasting Tool: Occasionally use TV advertising during high activity period like
DIWALI, NEW YEAR & other festivals.
IV. Social Media: ZOMATO uses different platforms to engage user with them.As on
August, 2016 -
a) ZOMATO has more than 600k strong Facebook community.
b) 1288337 likes on Facebook.
c) 309k Followers in Twitter.
d) ZOMATO use blog as a mouthpiece to share & update all latest Updates.
e) Share the food experience with 457 followers in Pinterest with great content to
attract customers.
f) Share foodie photographs in Instagram by using #ZOMATO and it has 39.9 k
followers.

V. Direct Marketing:
a) SMS: 6 sms per day for one month to 6 lakh unique customer at first stage.
b) Direct Mail: Effectively reached corporate in bulk & professional employees
which are primary target.
c) Sales Promotion: Coupon and price offers.

d) Simple review and rating systems

e) Print Media: City Bank ZOMATO restaurant guide 2012.
VI. Cross tie-up: Uber, City Bank.

VII. Collaborations:
 Paytm
 Uber
 Food Bloggers
 Mobiwik
 Delhivery
 Freecharge.
 Restaurants

Online Offline Social Media Direct Marketing

SEO Pamphlets Facebook SMS

SEM Word of mouth Twitter Direct Mail

OOH Pinterest
B2B Advertising Instagram

Press Blog

Figure: Table of Marketing Tool

SOWT Analysis of ZOMATO:

 Quick delivery High Staff Growing Growing

Threat
Strength

Weakness

Opportunity
Trained people for Low turnover market for potential
making delivery. of content potential
customers.
competitors
International Diverse app
understanding of Global .
features.
business. Not Expansion.
Better customer Customized for Delivery
support. each target Service.
Wide range of market.
restaurants.
Innovative culture.
Financial leverage
Technology.

3. Business Timeline :
3.1 Business Growth:

ZOMATO has been through a significant growth in the way of their journey of being India‘s best
start up company and Global best restaurants discovery platform.

2016
2013-
15

2012
ZOMATO ranks
as the top 2
Accuire startup for India
Urbanspoon in in the
201 First overseas USA and other
locaion in UAE acquisition in StartupRanking.
1
and then Srilanka, many countries
2008
Qatar and UK. and expand
business in 23
Started coverage in counries.
Bengaluru, Pune,Chennai
Hyderabad&Ahmedabad.
Founded Launched application for
foodiebay(later iOS,Android, Windows
named Phone,BlackBerry.
ZOMATO) and
listed restaurents
in Delhi NCR,
Kolkata &
Mumbai.

3.2 Financial growth:

 And in In
In August Sequoia November
September September
2010, Capital and 2014, In April
2011, got its 2012, In February In September
In September
ZOMATO Info Edge, ZOMATO 2015,Info
second ZOMATO 2013, Info 2015,
2015,
got its first India in go $60 edge again
round of upraised its Edge funded Temasek
Temasek with
with
round of November million from funded
funding of third round fourth round VY
VY capital
capital
funding of 2013 funded Info edge, ZOMATO invested
$3.5million of another worth $10 invested $$ 60
60
$1million ZOMATO VY capital with $50 million
million
from the $2.5 million million
from Info with $37 with Sequoia million
same from Info
Edge, India.. million capital..
financier. Edge

3.3 Revenue Growth:

ZOMATO Media Private Limited, the owner company of ZOMATO, has filed its latest revenue
figures with the Registrar of Companies. It has reported revenue of Rs. 95 crores in FY 2014-15.
This is more than 2.5 times the previous year’s revenue of INR 36 crores. Out of the reported
revenue of Rs. 95 crores in FY 2014-15, Rs. 78 crores has been reported as ‘Revenue from
advertisements ‘. Remaining Rs. 16 crores is reported to be from other sources, these include Rs.
14.7 crores from ‘Net gain on sale current investment’ and Rs. 1.4 crores from bank deposits.
The company incurred expenses of Rs. 166 crores in FY 2014-15, thus making a loss of Rs. 72
crores as compared to a loss of INR 37 crores in the previous fiscal.

100
80
60
40
INR Crores

20
0
FY 2010-11 FY 2011-12 FY 2012-13 FY 2013-14 FY 2014-15
-20
-40
-60
-80

3.4 Employee growth:

ZOMATO has over 2000 passionate Zomans strong across 23 countries, and they are growing by
the day. At last count, the team represents 32 nationalities ,and speaks twice as many languages.

Employee Growth Chart

3500
3000
2500
2000 No of Employee

1500
1000
500
0
2008 2009 2014 2015 2016

3.5 Global Expansion:

ZOMATO has acquired nine companies since July 2014 in countries as far apart as in Czech
Republic Turkey and US.A glimpse of its acquisition is given below:

3.6 Customer Acquisition:

ZOMATO.com is largely used by internet –savvy people with high disposable incomes who look
for dining or delivery options. A significant number of their visitors are from corporate sector-a
lot of people use the website to order in food at work. Their server statistics show that ZOMATO
receives maximum traffic just before lunch or dinner time, confirming the fact that the website
caters to a highly targeted audience.

For acquiring customer, along with some macro-level indicators, they do on ground research
across several metrics like data collection, merchant, partnerships, user engagement etc. before
entering a new market. For example Colombo had fit in into the expansion plans, as it required
limited product customization for local market, allowing ZOMATO to replicate their business
model seamlessly.

ZOMATO is a revolutionary online restaurant guide, which brings million of customers and tens
of thousands of restaurant businesses together. what makes them better than others is that they
have all the information needed for a customer to decide their next place to eat-out or order in
from-i.e. menus, photos ,maps, reviews, contact information and restaurant features.
 OBJECTIVE
 The purpose of this case study is to do an analysis of the way Zomato has scaled up its
operations, expanded its business into various countries.
 To plan to find out the strengths, weaknesses, future opportunities and threats of their
business model. This will ultimately help us understand the F&B industry and build our
opinions about few business scenarios which will help us build solutions to them.
 To know whether people are satisfied with the service of zomato.
 RESEARCH METHODOLOGY

'Research .............A way of examining your practice Research is undertaken

within most professions.

More than a set of skills, it is a way of thinking: examining critically the various
Aspects of your professional work. It is a habit of questioning what you do, and a
systematic examination of the observed information to find answers with a view
to instituting appropriate changes for a more Effective professional service.

DEFINITION OF RESEARCH METHODOLOGY

According to Clifford Woody "research comprises defining and redefining

problems, formulating hypothesis or suggested solutions; collecting,
organizing and evaluating data; making deductions and reaching conclusions;
and at last carefully testing the conclusions to determine whether they fit the
formulated hypothesis.

OBJECTIVES OF RESEARCH

The purpose of research is to discover answers to questions through the

application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. Though each
research study has its own specific purpose, we may think of research
objectives as falling into a number of following broad groupings:

1. To gain familiarity with a phenomenon or to achieve new insights into it

(studies with this object in view are termed as exploratory or formulative
research studies);

2. To portray accurately the characteristics of a particular individual, situation or

a group (studies with this object in view are known as descriptive research
studies);

3. To determine the frequency with which something occurs or with which it is

associated with something else (studies with this object in view are known as
diagnostic research studies);

4. To test a hypothesis of a causal relationship between variables (such studies

are known as Hypothesis-testing research studies.

RESEARCH DESIGN

Research Design is a systematic planning, organizing and executing a research

project within specified time limit and resource allocation. Research design
tells the type of data to be collected, the sources of data and the procedures to
be followed in data collection. Research design provides suitable framework
that guides the collection and analysis of data.

There are two types of research design:

1. Exploratory Research.
2. Descriptive Research.

EXPLORATORY RESEARCH

Exploratory Research is a method used when gathering primary information for a

market survey where targeted consumers I customers are asked very general
 questions geared toward eliciting a lengthy answer.

DESCRIPTIVE DESIGN

Descriptive research, also known as statistical research, describes data and

characteristics about the population or phenomenon being studied. Although the
data description is factual, accurate and systematic, the research cannot describe
what caused a situation. The description is used for frequencies, averages and other
statistical calculations. Often the best approach, prior to writing descriptive
research, is to conduct a survey investigation.

RESEARCH PROCESS

The research process has four distinct yet interrelated step for research analysis It
has a logical and hierarchical ordering:

a. Determination of information research problem

b. Development of appropriate research design
c. Execution of research design.
d. Communication of results.

Each step is viewed as a separate process that includes a combination of task,

step and specific procedure. The step undertaken are logical, objective,
systematic, reliable, valid impersonal and ongoing.
SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given population.
It refers to the technique or procedure adopted in selecting items for the sample.
The main constitution of the sampling design are given below.

 Sampling unit.

 Sample size.

 Sample procedure.
 Geographical area covered

 Mowa
 St. Vincent pallotti college
 locality
 DATA ANANLYSIS

Quantative ananlysis: Graphical representations of some questionnaire for customers are

given below:

1. How often do you visit restaurant?

Parameter Respondents
Often 46
Weekends 25
Once in a month 27
Never 02
Total 100

Respondents
50%
45%
40%
35%
30%
25%
46%
20%
15% 27%
25%
10%
5%
0% 2%
often weakend ones in a month never

Analysis:

In the above graph 46% people often visit the restaurant, 25% in weakends,27%
ones in a month and 2% never.

Interpretation:

The graph gives us a view that maximum number of people often visit the
restaurant.
2. What time of the day do you prefer to eat at restaurant?

Time Respondents
Morning 2
Noon 21
Evening 55
Night 22
Total 100

TIme Prefered
60%

50%

40%

30%
55%

20%

10% 21% 22%

0% 2%
Morning Noon Evening Night

Analysis:

From the above chart ,2% prefer to eat at restaurant in morning,21% in noon, 55%
in evening and 22% at night.

Interpretation:

From the above it shows that most of the people prefer to eat at restaurant in the
evening.
3. Which of the following factors you like more in any restaurants?

Factors Respondents
Service 20
Food quality 52
Ambience 08
Menu 10
Price 10
Total 100

60%

50%

40%

30%
52%

20%

10% 20%

8% 10% 10%
0%
sevice food quality ambience menu price

Analysis:

In the above graph ,it represents that 20% people like service of the restaurant,52% food
quality,8% ambience, 10% menu and 10% price.

Interpretation:

From the above graph it seems that most of the people prefer food quality and service of the
restaurants.
4. What is the main problem you faced at enjoying foods?

Problems Respondents
Lack of information 24
High waiting time 30
Long queues 06
Wrong order 04
High price 36
Total 100

Respondents
40%

35%

30%

25%

20%
36%
15% 30%
24%
10%

5%
6% 4%
0%
lack of information high waiting time long queues wrong order high price

Analysis:

From the above chart ,24% respondents faced main problem at enjoying food due to lack of
information, 30% due to high waiting time, 6% due to long queues ,4% due to wrong order, and
36% due to high price.

Interpretation:

From the above chart it shows that most of the respondents faced main problem at enjoying food
due to high price and high waiting time.
5. How do you order your food?

Order Respondents
Direct call to restaurants 15
Online portal 08
Mobile application 12
Direct walk-in 65
Total 100

70%

60%

50%

40%

65%
30%

20%

10%
15% 12%
8%
0%
direct call to restaurants online portal mobile application direct walk-in

Analysis:

In the above graph 15% order food by direct call to restaurants, 8% order by online portals, 12%
order by mobile application and 65% order by direct walk-in to the restaurant.

Interpretation:

The graph gives us a view that maximum number of people order food by direct walk-in to the
restaurants.
Qualitative analysis
ZOMATO is basically an online food related guidebook. While doing business in Raipur they
can add a new specification to their business. They can add some new features which will give
them competitive advantage to be successful in doing business in Raipur.

 Categorized Restaurants in ZOMATO: In market research I found that most of the

people prefer restaurants based on some features and quality like the ambience of
restaurants, quality of food, price, menus, Service and waiting time etc. So ZOMATO
should customize the restaurants based on the features people wanted. So that people can
find their desired restaurant on their preferences so easily.
 Customized Food Delivery: ZOMATO can add a specification which will allow users to
choose ingredients of their choice to make their own food by playing a cooking game
.The exact food will be delivered to the user and it will be from some specific restaurants
and for some specific food like burger, pizza, soup cake etc. For this ZOMATO will be
able to capture the interest of picky eaters. And restaurants which will be a part of this
specification, ZOMATO can give them discounts for such orders.
 Kids Meal: In recent times, the number of working women in Raipur has been increased.
They have limited time for family. Because of that, in Tiffin times their kids are not
getting hygiene meal. For this type of kids ZOMATO can offer healthy and light meals
for them by tying up with restaurants and convincing the school authority.
 Adding feature in App: ZOMATO doesn’t use customized app for each target market
which is troublesome for users. They should customize their website and app for each
targeted customer segment. Such as there are some people in our country who do not
understand English properly. For this reason, ZOMATO can add language feature so that
all people understand and get a chance to order meal from ZOMATO easily.
 Senior Citizen’s Meal: In our country, senior citizens are not willing to go to restaurants
for their various health issues. And for this they are not getting the essence of good meal.
So, ZOMATO is going to offer them 10% discounts on every meal.
 Delivery Tracking System: ZOMATO can allow customer to track their delivery. In this
system customer will be able to track the delivery man who is bringing food for him,
where he is and how much time he needs to wait. And customer can know about the
nearest restaurant from which he can order.
 Story Teller: They can add option where people can get chance to share their experiences
with ZOMATO in their website. After every month they select a winner among those
story tellers and will offer them a free meal. By this way, we will be able to improve their
service and offer the best to the customers.
 Award to Customer: They may award the valued customer on how many times they
order food through ZOMATO after certain time. This time will be 6 month. Those
customers whose no of orders is the highest will be awarded with a free meal

SUGGESTION
ZOMATO a very well known company in food delivery industry around world. Now a days, food
habits of Raipur people are changing. They are very fond of testing different foods from different
countries. And to satisfy this hunger of the food lovers, there are many more restaurants being
established. In this case, ZOMATO may have very much profitable opportunity to establish business
in Raipur.

They only provide orderd food to their valued customer. But, along with this service, ZOMATO has
very attractiSve & unique value added services like reservation service, food review etc. With these
value added services it may easily take advantage on its competitors. And another competitive
advantage for ZOMATO is its competitors don’t have that much updated technology like ZOMATO.

Although very few people do order through online but the number is increasing day by day. Because
young generation are very techno freak as their target market. So it’s a huge opportunity for
ZOMATO to attract them easily.

In my survey, I have seen that many more restaurants have appreciated this type of online food
portal. They are very much interested for tying up with this as they will get international
standard service. So, ZOMATO has vast opportunity of investment in Raipur. They may have
to face very low level of risk. They can easily be a market leader with their sophisticated
technology & services.

With the operation of ZOMATO, restaurants business in Raipur will be more flourished which will
contribute in our GDP.

So in the end we may hope that if ZOMATO operates in our country, they may capture the
market easily and restaurant business will be more successful in Raipur.
FINDINGS
 From the survey conducted it was concluded that most of the people liking zomato
application.
 It was concluded that most of the people are preferring to order food from restaurant
online by zomato application.
 Maximum no. of people order snacks from zomato.
 From the survey conducted it was concluded that maximum people are satisfied with the
quality service of zomato.
 A good number of people are satisfied with packaging of zomato products.
 From the survey conducted it was concluded that maximum people are influenced by the
service of zomato.
 Maximum number of restaurants are tie-up with the zomato.
 Regarding any complains ,consumer mostly prefer to complain online at zomato official
site.
 LIMITATIONS

 It is hard to extract response from the respondents in busy work and schedule.
 Many of the respondents did not submit their form properly filled.
 Some people have no knowledge about ZOMATO.
 The data gathered cannot be assured that it is according to the government,it is
only the personal view of common people.
 The data consumed is of only a limited number of respondents.
 The availability of time factor was limited to conduct the study.
 Whole population is not covered in the study.

However in spite of these limitations all efforts have been put to make the project
correct, effective and genuine.

SUGGESTION
ZOMATO a very well known company in food delivery industry around world. Now a days,
food habits of Raipur people are changing. They are very fond of testing different foods from
different countries. And to satisfy this hunger of the food lovers, there are many more restaurants
being established. In this case, ZOMATO may have very much profitable opportunity to establish
business in Raipur.

They only provide orderd food to their valued customer. But, along with this service, ZOMATO
has very attractiSve & unique value added services like reservation service, food review etc.
With these value added services it may easily take advantage on its competitors. And another
competitive advantage for ZOMATO is its competitors don’t have that much updated technology
like ZOMATO.

Although very few people do order through online but the number is increasing day by day.
Because young generation are very techno freak as their target market. So it’s a huge opportunity
for ZOMATO to attract them easily.

In my survey, I have seen that many more restaurants have appreciated this type of online food
portal. They are very much interested for tying up with this as they will get international standard
service. So, ZOMATO has vast opportunity of investment in Raipur. They may have to face very
low level of risk. They can easily be a market leader with their sophisticated technology &
services.

With the operation of ZOMATO, restaurants business in Raipur will be more flourished which
will contribute in our GDP.

So in the end we may hope that if ZOMATO operates in our country, they may capture the
market easily and restaurant business will be more successful in Raipur.
 CONCLUSION
Zomato has its own innovative style of marketing itself to the future recruits. They have
positioned their workplace as youth and technology centred in such a way that Zomato is
associated with tech savvy young people who likes flexible yet challenging style of working. The
main competitors of Zomato, i.e., foodpanda and Swiggy do not employ as much of online
marketing as Zomato does. For a company that started in 2008, Zomato has come a long way
through its online marketing and by recruiting the right fit for the organization. The single
biggest thing that Zomato looks for in a recruit is passion to do work rather interest in making
money. This is perhaps their success mantra that has achieved them attain great heights. Making
every ‘zoman’ a brand ambassador is indeed a great achievement when a lot of companies are
grappling with the issues of attrition.

Zomato’s revenue model is hugely based on advertising (about 95%) . The sustainability of their
business model will heavily depend on the way they adapt the applications they develop to the
needs of the market. The creativity that they bring in to the products they develop will depend
heavily on the people they hire. As long as Zomato hires the right people in the senior
management as well as at the junior level, they will be able to work up to their vision.
 Questionnaire for Customers
Dear Sir/Madam,
Please spare a few minutes of your valuable time to answer the questionnaire.
1. Personal profile:
Name: Phone:
Age: Email ID:
Occupation:
Please read each statement given below carefully and put a tick in the box which best reflects
your personal opinion
2. How often do you visit restaurants?
 Often
 Weekends
 Once in a month
 Never

3. What time of the day do you prefer to eat at restaurants?

 Morning
 Noon
 Evening
 Night

4. Which of the following factors you like more in any restaurants?

 Service
 Food Quality
 Ambience
 Menu
 Price
 Other ________

5. What is the main problem you faced at enjoying foods?

 Lack of information

 High waiting time

 Long queues

 Wrong order

 High price
 Hygiene problem
6. What type of cuisine do you mostly prefer to enjoy?
 Thai
 Indian
 Italian
 Mexican
 Continental
 Chinese

7. How often do you try new restaurants?

 Very often
 Often
 Sometimes
 Never

8. How often do you give food reviews and ratings after enjoying food?
 Always
 Sometimes
 Never

9. How do you order your food?

 Direct call to restaurants
 Online portal
 Mobile Application
 Direct walk-in

10. Do you order food online?

 Yes
 No

11. If yes, From which company do you prefer?

 Foodpanda
 swiggy
 Huricane
 Others
12. Are you satisfied with ordering online?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly Dissatisfied
13. Which meal you typically order from online?
 Breakfast
 Lunch
 Snacks
 Dinner

14. What is the approximately money you spend on ordering food per time?
 <150 Tk
 <250 Tk
 <500 Tk
 More than 500 Tk

15. What features in online food website attracts you most?

 Design of a website
 Discounts offered
 Food reviews and ratings
 Variety
 Value for money
 Any other ( please specify)_______________________________
16. What is the payment system you prefer for ordering food from online?
 Cash
 DBBL mobile Banking
 ATM Card
 Credit Card

17. What is the amount of money you would like to spend for delivery charge when
ordering food from online?
 Below 100
 100 -500
 500 -1000
 1000 above

18. If restaurants are located next to your house, would you like to order food from
there?
 Yes
 No

19. Do you hear about Zomato?

 Yes
 No
20. Are you interested in ordering food from Zomato?
 Yes
 No

Questionnaire for restaurants owners

Name of the Restaurant:
1. No. of orders per day for home delivery?
 Below 50
 50-100
 100-250
 250-500
 500 above

2. No. of walk in customer per day?

 Below 100
 100-250
 250-500
 500 above

3. Are you tied up with any of the food ordering app?

 Yes
 No

4. If no, Are you willing to tie up?

 Yes
 No

5. Which online application or online portal gives the maximum no. of orders?
 Zomato
 Food panda
 swiggy

6. By what percentage has the no. of orders increased since the association/tie up?

 < 20%

 20% – 50%

 > 50%
7. What percentage of total revenue is generated through the online portals?

 < 20%

 20% - 50%
  > 50
8. Does the online reviews and ratings affect your business?

 Yes

 No
9. Has there been an enhancement in your brand value since the association?

 Yes

 No
10. How would you expand your business in the near future?
 Continue to associate with the current online portal.
 Look for a new online food portal.
 Develop your own website.

Bibliography
1. Kothari C.R, Research methodology, 2 nd edition.

2. W. Creswell, Research designe.

3. Mamoria CB, A Handbook of Human Resource Management 2004.

4. Your rights in the workplace, Barbara kate Repa.

5. How to deal with manager, Monmohan joshi.

Webliography;-

1. www.scribd.com

2. www.g1 obusstores.com

3. www.academia.com

4. www.globus.in

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29. A review of FoodPanda and HungryNaki – INDIA First Online Food Delivery Services! _
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29. E-Commerce business in India - TechiNews24.com