BLUEPRINT

FOR 2018

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
 Existing Digital Content

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
 BUYER PERSONAS

College Carla & Working Katrina

DEMOGRAPHICS:
Sex: Female
Age: 18 - 24 years old (below 30 years old)
Civil Status: Single
Primary Occupation: Student / Young Professional
Basic Monthly Income Range: Php 15,000 to Php 20,000

BACKGROUND:
• Still not yet fixed with brand preference.
• Prefers experience over things.
APPS/MEDIA
• Seeks independence.
FREQUENTLY USED:
• Hyperconnected (heavy user of social media).
• Open to online shopping.
• Seeks product recommendations from online personalities and
close friends.

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
SOURCE: Actual consumer interviews and online research.
 Women [91%]
prefer to eat
chocolate more
than men [87%].

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
SOURCE: https://brandongaille.com/26-incredible-chocolate-consumption-statistics/.
 GOALS FOR 2018:

DEVELOPING THE FOLLOWING FOR BISCOLATA MOOD –

1. Brand Awareness
2. Product Consideration
3. Develop Brand Familiarity

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
ACTIVITY JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC

Pipelining
Tie-Ups with Lifestyle & Food Bloggers (Product Features /
Sponsored Posts)

Product Sampling + Social Media Follower Building

Social Media Contests

Social Media Advertising/Content Promotion
(Facebook/Instagram/Youtube)

Online Selling (E-Commerce)

E-Commerce Sales Promotions
(Valentines/9.9/11.11/Christmas)

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
 Tie-Ups with Lifestyle & Food Bloggers (Product Features / Sponsored Posts)

Goals:

- Generate interest in the product.

- Gain a fanbase for Biscolata from the existing fanbase of
the influencers.

Target Micro-Influencers:

Female lifestyle and food influencers.

10,000 to 100,000 followers at least
10% to 25% minimum engagement per post

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
 Product Sampling + Social Media Follower Building

Goals:

- Introduce the product direct to the target market.

- Develop product consideration.
- Gain followers for Biscolata social media.
- Promote online store.

-------
Male brand ambassadors will give out samples and encourage
targets to follow/like Biscolata social media pages and inform
them of online purchase availability.

PROPERTY OF Target call centers/areas with call centers and cafes/lounges.

CEED Marketing Corporation
www.ceed-marketing.com
 Social Media Contests / Publicity Stunts

Goals:

- Engage with online followers.

- Stimulate online chatter about the product.

-------
- Run online contest in which followers would
submit photos of themselves with the product
and their most creative captions.
- Prize would be spending a day or having a dinner
date with a known male online personality.
- Another idea would be partnering with Grab/Uber
to select a random booking picked up in a
Biscolata themed car with a known male
personality as driver.

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
 Social Media Advertising/Content Promotion

Goals:

- Build a fanbase on social media.

PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
- Attain 100,000 followers on Facebook.
- Attain 25,000 followers on Instagram.
- Attain an engagement rate of at least 10% per post.
 E-Commerce

Goals:

- Increase product availability.

PROPERTY OF - Decrease pain points in path to purchase for consumers.
CEED Marketing Corporation
www.ceed-marketing.com
 PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com