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    The document discusses factors that make television commercials memorable and effective. Some key factors include grabbing attention at the beginning to engage viewers, having a simple and focused message that is easy to understand and remember, and using emotional appeals or humor to create a positive association with the brand. Research also shows that commercials aired towards the beginning or end of a programming break are remembered better than those in the middle.

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    The document discusses factors that make television commercials memorable and effective. Some key factors include grabbing attention at the beginning to engage viewers, having a simple and focused message that is easy to understand and remember, and using emotional appeals or humor to create a positive association with the brand. Research also shows that commercials aired towards the beginning or end of a programming break are remembered better than those in the middle.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    39 views1 page

    PDF

    Uploaded by

    Vijay
    The document discusses factors that make television commercials memorable and effective. Some key factors include grabbing attention at the beginning to engage viewers, having a simple and focused message that is easy to understand and remember, and using emotional appeals or humor to create a positive association with the brand. Research also shows that commercials aired towards the beginning or end of a programming break are remembered better than those in the middle.

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    of 1

    https://www.forbes.

    com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial-memorable-
    and-effective/#15529b753079

    https://books.google.co.in/books?id=VDXiBAAAQBAJ&pg=PA316&lpg=PA316&dq=in+consumer+behavi
    our,+watch+one+hour+of+tv+on+a+single+channel+during+prime+time+and+tape+then+broadcast.+im
    mediately+after+watching+the+broadcast+,+list+all+the+commercials+you+can+recall+seeing.&source=
    bl&ots=crcddzaU9h&sig=ACfU3U0pGllIVnK4ERpjLtEpB6Zxo9FkRQ&hl=en&sa=X&ved=2ahUKEwi1pv34_r
    vhAhXTW3wKHUteBHcQ6AEwAHoECAkQAQ#v=onepage&q=in%20consumer%20behaviour%2C%20watc
    h%20one%20hour%20of%20tv%20on%20a%20single%20channel%20during%20prime%20time%20and
    %20tape%20then%20broadcast.%20immediately%20after%20watching%20the%20broadcast%20%2C%
    20list%20all%20the%20commercials%20you%20can%20recall%20seeing.&f=false

    https://www.nust.na/sites/default/files/documents/CAO712S_Schiffman_CB10e_IM_09.pdf

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