International

Business
Opportunities and
Trends
6.3 Mapping International Trends

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The Global Workplace
• Career opportunities are becoming
more and more available in
international business and in activities
related to international affairs
• These changes point to a growing trend
or market for Canadians to sell and
export not just goods, but professional
services as well

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• Canada is very competitive with other
developed countries in selling services,
and the future looks bright because of
the great potential in selling services

3
• It is a Worldwide trend that that workers
will have more then one career during
their life time
• Flexibility and skill portability will be
increasingly needed as enterprises
adapt to the changing workplace

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• Expatriate - some one who lives and
works in a foreign country for an
extended period

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Tips for a Global Nomad

• Take Care of Yourself

• Find a Mentor
• Start Investing
• Be Attentive to Children
• Continue Learning

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 Increased
International
Competition
• With the recent reductions in trade
barriers and the liberalization of trade,
competition across borders has
increased
• Hyper-competitive companies succed
through rapid product inovation, shorter
design and product life cycle, and more

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 Hyper-Competition
Has Been Caused By:
• Customers worldwide demand better
quality products, often at lower prices
• Rapid technological changes in the
information revolution have made it
easier to enter markets or achieve
global “reach” in marketing
• Competitors are more aggressive and
better financed; planning for long term

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 Continued

• Government policies collapse entry

barriers. With Globalization and through
multilateral negotiations, countries are
reducing tariffs, deregulation, and
essentially saying: “We are open for
business.”

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• In future international business, the
boldest, fastest-moving firms are likely
to win. There will likely be more
products, shorter-life cycles, more
markets, more people, and, of course,
more competition worldwide.

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Industry in B.C and
Ontario
• Film and television industries employ
about 10 000 people, and spend close
to 1 billion dollars in Ontario
• Automotive industry employs about
50000 people and provide about 6
times the jobs

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The United States
• The Jean Coutu Group Inc. in Quebec
owns the 242-store Brooks Pharmacy
chain in six northeastern American
states and employs 4500 people.
• Coutu plans to spend another 1 billion
dollars in the U.S. as an expansion.

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 U.S. to Canada

• Companies such as Wal-Mart and

Krispy Kreme have moved into Canada
to compete with established business’s
such as Canadian Tire and Tim
Hortons.

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 Over Seas to Canada

• Many airlines from other countries are

trying to steal some of Air Canada’s
market by offering trans atlantic and
trans pacific flights.

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Looking to the Future

• By 2015, Canada will be a full

participant in the globalization process
and a leading player in the Americas
after the United States, along with
Mexico and Brazil.

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Global Information
Technology,
Convergence, and
Infrastructure

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 Communication
• Technology is bringing together
information, communication and people.
• Convergence enables companies in the
telecommunications, consumer
electronics, software, computer, and
entertainment industries to enter each
others markets.

17
 Culture Change

• For companies conducting business

internationally, it is important to learn
and adapt to different cultures, and to
tailor products accordingly.

18
 Wireless

• Wireless communications are enabling

individuals and business’s to conduct
their work on the go, all over the world.
It is connecting people to their personal
e-mail and internet in the blink of an
eye.

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 Transportation

• As more and more people populate the

earth, we need better ways to transport
these people from destination to
destination. Big, larger, and better
planes trains and automobiles are being
created to do such a thing.

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 Where are we
exceeding
• Not only is Canada a large provider for
primary resources, but we are earning
international reputation for our world
class expertise in the design and
construction of information technology,
mines, refineries, gas plants and
pipeline systems.

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 The Internet

• Because of Canada’s huge input into

international communication, and
research, we have the most internet
users per capita, then any other country
in the world.

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Asia’s Global
Impact

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• Asia’s population is quickly increasing,
and soon, the middle class of many
Asian countries will surpass the entire
population of north america.
• By 2050, Asian will make up half of the
worlds population, and 40 percent of
the global economy.

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Who’s the Leader?
• Japan’s economic position is Asia in on
a gradual decline, and that
considerations of China and expatriate
China now drive decision making.
• 66 percent of the products that used to
be manufactured in Japan and moved
outside due to lower manufacturing
costs.

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• Because of China’s huge population of
over 1 billion, it has a very large labour
force, yet its GDP is very low. Workers
incomes in Asian countries can vary
widely though because of their different
developmental stages.

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Global Consumer,
Global Culture

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 One Culture
• As more and more business’ tend to
consumers in more and more countries,
the culture in these countries tend to
blend together.
• When people can afford more and can
consume more, they become a bigger
target market for many business’

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 IKEA in China
• Sweden’s IKEA furniture company has
recently opened a store in China to
reach a larger market
• Because so many Chinese people are
buying their own homes, they will need
to furnish it
• The Chinese population is still quite
poor on average, and is finding IKEA’s
products some what expensive

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 Mono-Language
• Another are of monoculture is
language. Many companies and
countries are encouraging its peoples to
learn english.
• Many business’ are conducting their
work in english and three quarters of
the worlds mail is in english

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 The Bad
• However, there are legitimate concerns
about a monolingual workplace
• Workers face the possibility of
discrimination
• Many business people will tend to do
business in their own language or could
become bias

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Overseas Creations
• Many products are being manufactured
internationally, and there fore are being
offered to many more people
• For example, chopsticks are being
made from beach wood, in Minnesota
and then shipped back to Asia

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 Style Change
• Through the increase of television use,
more people are watching
advertisements from around the world.
• Many north american style shopping
malls are being created around the
world, forcing people the shop the same
way.

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Global Advertising
• Three quarters of the worlds population
live in poorer, undeveloped countries,
and do not have steady jobs and
incomes.
• As advertising reaches out to more
people, critics say that these poorer
people will soon switch to global
commercialism and materialism.

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 Branding
• Product brand names and logos
represent “global banners” that are
instantly recognized around the world.
• More people know the colour of the
Coca-Cola logo then the colour of the
United Nations flag.

35
 Technologies
Impact
• Because of the great leaps in
technology, people are becoming more
connected
• By 2015, the world could see one large
mono-culture

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Global Companies
versus Nations

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 Wal-Mart the size of
Argentina?
• Many international companies are
becoming so big, that their yearly profit
and income are surpassing that of
some countries
• These countries are finding it hard to
keep control of its people when these
companies are bigger and more
powerful

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 Conclusion
• With all the new technologies coming
into play, business’ are becoming larger,
and more able to conduct their work
internationally
• More people are becoming connected
around the world, and changing it into
one

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