JakPat App

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The Summary of Survey : Grocery Shopping Pattern (Big cities in

Indonesia)

Respondent Demographic
1. GENDER
Total Respondents : 1004

Female (52.29%)
Male (47.71%)

Total
# Option Answer Percentage

1 Female 525 52.29 %

2 Male 479 47.71 %

2. AGE
Total Respondents : 1004

20-25 (41.04%)
26-29 (20.82%)
30-35 (19.92%)
36-39 (7.87%)
16-19 (5.88%)
40-45 (3.39%)
> 45 (0.9%)
< 16 (0.2%)

Total
# Option Answer Percentage

1 20-25 412 41.04 %

2 26-29 209 20.82 %

3 30-35 200 19.92 %

4 36-39 79 7.87 %

5 16-19 59 5.88 %

6 40-45 34 3.39 %

7 > 45 9 0.9 %

8 < 16 2 0.2 %
3. SOCIOECONOMIC STATUS (SES)
Total Respondents : 1004

Upper 2 (33.96%)
Middle 1 (30.88%)
Upper 1 (21.12%)
Middle 2 (10.96%)
Lower 1 (2.79%)
Lower 2 (0.3%)

Total
# Option Answer Percentage

1 Upper 2 341 33.96 %

2 Middle 1 310 30.88 %

3 Upper 1 212 21.12 %

4 Middle 2 110 10.96 %

5 Lower 1 28 2.79 %

6 Lower 2 3 0.3 %
4. CURRENT LOCATION (PROVINCE)
Total Respondents : 1004

DKI Jakarta (34.26%)

Jawa Barat (27.39%)
Jawa Timur (12.55%)
Banten (9.26%)
Jawa Tengah (5.28%)
Sumatera Utara (4.48%)
Sulawesi Selatan (2.89%)
Bali (2.09%)
Kalimantan Timur (0.9%)
DI Yogyakarta (0.3%)
Sulawesi Tenggara (0.2%)
Kalimantan Utara (0.1%)
Kalimantan Barat (0.1%)
Sumatera Selatan (0.1%)
Sumatera Barat (0.1%)
Maluku (0%)
Sulawesi Tengah (0%)
Nusa Tenggara Timur (0%)
Papua (0%)
Gorontalo (0%)
Kepulauan Bangka Belitung (0%)
Lampung (0%)
Kalimantan Tengah (0%)
Kalimantan Selatan (0%)
Kepulauan Riau (0%)
Maluku Utara (0%)
Bengkulu (0%)
Sulawesi Barat (0%)
Riau (0%)
Papua Barat (0%)
Sulawesi Utara (0%)
Nusa Tenggara Barat (0%)
Jambi (0%)
Aceh (0%)
 Total
# Option Answer Percentage

1 DKI Jakarta 344 34.26 %

2 Jawa Barat 275 27.39 %

3 Jawa Timur 126 12.55 %

4 Banten 93 9.26 %

5 Jawa Tengah 53 5.28 %

6 Sumatera Utara 45 4.48 %

7 Sulawesi Selatan 29 2.89 %

8 Bali 21 2.09 %

9 Kalimantan Timur 9 0.9 %

10 DI Yogyakarta 3 0.3 %

11 Sulawesi Tenggara 2 0.2 %

12 Kalimantan Utara 1 0.1 %

13 Kalimantan Barat 1 0.1 %

14 Sumatera Selatan 1 0.1 %

15 Sumatera Barat 1 0.1 %

16 Maluku 0 0%

17 Sulawesi Tengah 0 0%

18 Nusa Tenggara Timur 0 0%

19 Papua 0 0%

20 Gorontalo 0 0%

21 Kepulauan Bangka Belitung 0 0%

22 Lampung 0 0%

23 Kalimantan Tengah 0 0%

24 Kalimantan Selatan 0 0%

25 Kepulauan Riau 0 0%

26 Maluku Utara 0 0%

27 Bengkulu 0 0%

28 Sulawesi Barat 0 0%
 Total
# Option Answer Percentage

29 Riau 0 0%

30 Papua Barat 0 0%

31 Sulawesi Utara 0 0%

32 Nusa Tenggara Barat 0 0%

33 Jambi 0 0%

34 Aceh 0 0%

5. MONTHLY SPENDING (EXCLUDE MORTGAGE, CREDIT, LEASING AND INSURANCE PAYMENT)

Total Respondents : 1004

USD 101 - 200 (32.27%)

< USD 100 (23.51%)
USD 201 - 300 (21.71%)
USD 301 - 500 (13.35%)
USD 501 - 750 (6.08%)
> USD 750 (3.09%)
 Total
# Option Answer Percentage

1 USD 101 - 200 324 32.27 %

2 < USD 100 236 23.51 %

3 USD 201 - 300 218 21.71 %

4 USD 301 - 500 134 13.35 %

5 USD 501 - 750 61 6.08 %

6 > USD 750 31 3.09 %

Survey Result
1. WHEN DOING A GROCERY-SHOPPING, WHO USUALLY DOES IT?
Single Answer, Total Respondents : 1004

Myself (51.39%)
My parent(s) (43.82%)
Other people (3.09%)
The household assistant (1.69%)

Total
# Option Answer Percentage

1 Myself 516 51.39 %

2 My parent(s) 440 43.82 %

3 Other people 31 3.09 %

4 The household assistant 17 1.69 %

2. HOW OFTEN DO YOU DO A GROCERY SHOPPING IN A MONTH?
Single Answer, Total Respondents : 516

Once a week (39.53%)

Once a month (28.29%)
Twice a month (18.22%)
Twice a week (11.43%)
Other option (2.52%)

Total
# Option Answer Percentage

1 Once a week 204 39.53 %

2 Once a month 146 28.29 %

3 Twice a month 94 18.22 %

4 Twice a week 59 11.43 %

5 Other option 13 2.52 %

Other Option

Total
# Answer Answer Percentage

1 setiap hari 6 1.16 %

2 Tidak tentu 3 0.58 %

3 Kondisional 1 0.19 %

4 2 hari sekali 1 0.19 %

5 Tak menentu 1 0.19 %

6 Sesuai kebutuhan 1 0.19 %

3. WHAT DAY IN A WEEK DO YOU NORMALLY GO FOR A GROCERY SHOPPING?
Single Answer, Total Respondents : 516

Sunday (40.12%)
Saturday (35.66%)
Friday (8.72%)
Monday (7.36%)
Wednesday (3.88%)
Tuesday (2.71%)
Thursday (1.55%)

Total
# Option Answer Percentage

1 Sunday 207 40.12 %

2 Saturday 184 35.66 %

3 Friday 45 8.72 %

4 Monday 38 7.36 %

5 Wednesday 20 3.88 %

6 Tuesday 14 2.71 %

7 Thursday 8 1.55 %
4. WHAT TIME IN A DAY DO YOU NORMALLY GO FOR A GROCERY SHOPPING?
Single Answer, Total Respondents : 516

After 6PM (26.94%)

4-6PM (25.39%)
8-11AM (24.42%)
12-3PM (14.53%)
Before 8AM (8.72%)

Total
# Option Answer Percentage

1 After 6PM 139 26.94 %

2 4-6PM 131 25.39 %

3 8-11AM 126 24.42 %

4 12-3PM 75 14.53 %

5 Before 8AM 45 8.72 %

5. WHERE DO YOU GO FOR A GROCERY SHOPPING?
Multiple Answer, Total Respondents : 516

0% 20 % 40 % 60 % 80 % 100
%
Supermarket (54.65%)
Conventional market (pasar tradisional) (37.21%)
Minimarket (35.27%)
Hypermarket (32.56%)
stall (14.73%)
Other option (0.97%)
 Total
# Option Answer Percentage

1 Supermarket 282 54.65 %

2 Conventional market (pasar tradisional) 192 37.21 %

3 Minimarket 182 35.27 %

4 Hypermarket 168 32.56 %

5 stall 76 14.73 %

6 Other option 5 0.97 %

Other Option

Total
# Answer Answer Percentage

1 Pasar modern 2 0.39 %

2 pasar pagi 1 0.19 %

3 Tidak tentu 1 0.19 %

4 tukang sayur 1 0.19 %

6. WHICH SHOP DO YOU USUALLY GO TO FOR A GROCERY SHOPPING?

Open Ended (Predictive Text) , Total Respondents : 427

Total
# Answer Answer Percentage

1 Carrefour 53 12.41 %

2 Giant 43 10.07 %

3 Alfamart 42 9.84 %

4 Hypermart 37 8.67 %

5 Indomaret 35 8.2 %

6 Superindo 31 7.26 %

7 Carefour 12 2.81 %

8 tip top 9 2.11 %

9 borma 9 2.11 %

10 Lottemart 6 1.41 %
 Total
# Answer Answer Percentage

11 Griya 6 1.41 %

12 Alfamidi 5 1.17 %

13 lotte mart 4 0.94 %

14 Pasar 3 0.7 %

15 Ramai 3 0.7 %

16 Sabar subur 3 0.7 %

17 Lotte 3 0.7 %

18 Tiptop 3 0.7 %

19 hari hari 3 0.7 %

20 Minimarket 3 0.7 %

21 Transmart 3 0.7 %

22 Hero 3 0.7 %

23 yogya supermarket 2 0.47 %

24 aeon 2 0.47 %

25 tiara dewata 2 0.47 %

26 Luwes 2 0.47 %

27 Pasar tradisional 2 0.47 %

28 farmers market 2 0.47 %

29 Swalayan 2 0.47 %

30 Hipermart 1 0.23 %

31 toko sembako 1 0.23 %

32 Farmer market 1 0.23 %

33 pasar traditional, indomaret, alfamart 1 0.23 %

34 Pasar ungaran 1 0.23 %

35 warung deket rumah 1 0.23 %

36 Hypermarket 1 0.23 %

37 tetangga 1 0.23 %

38 Carecour 1 0.23 %

39 Griya jogja 1 0.23 %

 Total
# Answer Answer Percentage

40 Mini market 1 0.23 %

41 matahari 1 0.23 %

42 warung 1 0.23 %

43 di toko terdekat 1 0.23 %

44 sakinah 1 0.23 %

45 toko klontong.supermarket,indomart,pasar tradisional. 1 0.23 %

46 grand 1 0.23 %

47 Brastagi 1 0.23 %

48 Toko Kelontong Mba Tri 1 0.23 %

49 Rungkut Jaya 1 0.23 %

50 naga swalayan 1 0.23 %

51 pasar traditional 1 0.23 %

52 Tip top swalayan 1 0.23 %

53 eramart 1 0.23 %

54 Superindo, indomart, toko kelontong 1 0.23 %

55 Irian 1 0.23 %

56 GIANT,CARREFOUR,HYPERMART 1 0.23 %

57 bonet 1 0.23 %

58 Alfamart, alfamidi, tradisional 1 0.23 %

59 Lotte wholesale 1 0.23 %

60 RejeQ 1 0.23 %

61 Detos 1 0.23 %

62 Hypermart, carrefour, indomaret, Gelael 1 0.23 %

63 Giant, Superindo 1 0.23 %

64 maximart 1 0.23 %

65 Toko bahan makanan di dalam komplek rumah 1 0.23 %

66 Bilka swalayan, indomaret 1 0.23 %

67 Depok 1 0.23 %

68 Toserba yogya 1 0.23 %

 Total
# Answer Answer Percentage

69 subur 1 0.23 %

70 Berastagi supernarket 1 0.23 %

71 Benymart 1 0.23 %

72 Toko melati 1 0.23 %

73 toko dekat rumah atau alfamart 1 0.23 %

74 Di pasar segar (tradisional) 1 0.23 %

75 Griya toserba 1 0.23 %

76 Superindo, giant 1 0.23 %

77 Hypermart, giant atau carrefour 1 0.23 %

78 jakarta 1 0.23 %

79 Alfamart,indomaret,giant 1 0.23 %

80 toko salam bahagia 1 0.23 %

81 Prima 1 0.23 %

82 Grand Lucky dan/atau Lotte Mart 1 0.23 %

83 Alfamart , indomaret 1 0.23 %

84 naga, alfamart 1 0.23 %

85 Hari-hari 1 0.23 %

86 toko yang menyediakan kebutuhan rumahtangga komplit 1 0.23 %

87 Superindo, papaya 1 0.23 %

88 superindo, carrefour, griya, alfamart, indomart 1 0.23 %

89 Giant hypermart 1 0.23 %

90 sentral 1 0.23 %

91 yogya 1 0.23 %

92 pasar tradisonal 1 0.23 %

93 griya, yogya, giant, superindo 1 0.23 %

94 mall uit 1 0.23 %

95 harihari 1 0.23 %

96 Grandtoserba 1 0.23 %

97 indogrosir 1 0.23 %
 Total
# Answer Answer Percentage

98 Carrefour, indomart 1 0.23 %

99 farmer 1 0.23 %

100 Indomart 1 0.23 %

101 carefour ambas 1 0.23 %

102 Kelontong 1 0.23 %

103 Bogor junction 1 0.23 %

104 Lotte, indomaret, alfamidi 1 0.23 %

105 mina 1 0.23 %

106 indomaret ramayana 1 0.23 %

107 Toko remaja di kutai surabaya 1 0.23 %

108 Hypermart, Giant, Carefour 1 0.23 %

109 banyak 1 0.23 %

110 Carrefour hypermart 1 0.23 %

111 Bali buana 1 0.23 %

112 Grand toserba 1 0.23 %

113 Dekat rumah 1 0.23 %

114 aneka buana 1 0.23 %

115 suzuya 1 0.23 %

116 di bs mart 1 0.23 %

117 toko kelontong dekat rumah 1 0.23 %

118 Grand lucky 1 0.23 %

119 olala 1 0.23 %

120 lotte mart, hypermart 1 0.23 %

121 Naga 1 0.23 %

122 Hardys 1 0.23 %

123 toserba sabar subur 1 0.23 %

7. WHAT DO YOU USUALLY BUY AT A CONVENTIONAL MARKET?
Multiple Answer, Total Respondents : 192

10

11

12

13

14

0% 20 % 40 % 60 % 80 % 100
%
Fresh vegetables (86.98%)
Varieties of seasoning / spice (72.4%)
Fresh chicken meat (67.71%)
Eggs (65.1%)
Fresh fish (64.06%)
Fresh fruits (52.6%)
Fresh beef (48.44%)
Instant noodles (21.88%)
Drinks (14.06%)
Snacks (sweet or salty snack) (13.54%)
Processed/canned food (10.94%)
Cooked food (10.94%)
Dairy products (9.38%)
Other option (3.13%)