Professional Documents
Culture Documents
Emg Final Paper
Emg Final Paper
Week 7 (Wed) – Draft 1 [Introduction & Strategy Formulation (sections I & II)]
Week 8 (Wed) – Draft 2 [Marketing Strategy & Communications Plan (sections III & IV)]
Week 9 (Mon) – Final Paper [complete with section V, the improved drafts, and the rest of the
required contents – Executive Summary, Acknowledgment, Table of Contents, etc.]
CLASS PRESENTATION: (Weeks (9 &10): Prepare a 20-minute power point and video
presentation. Scheduled presenters must come in complete Corporate Attire as discussed
and agreed in class. Non-presenters are required to attend all presentation sessions.