Professional Documents
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Advantage Sales Talk 2019
Advantage Sales Talk 2019
Advantage Sales Talk 2019
SOUTHWESTERN ADVANTAGE
SALES TALK 2019
SW Advantage sales talk 2019
APPROACH
_____________________
FIRST APPROACH
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SW Advantage sales talk 2019
SECOND APPROACH
DOOR DEMO
The goal of doing a door demo is to show the best features of our system. IMPORTANT - when you
show a section from the book then look yourself the pages you are demonstrating.
(GRAB THE BOOK FROM BAG AND START SCROLLING THROUGH) Just so you don’t miss
out on at least seeing what everyone’s been getting. These things are AWESOME!
There are 2 main reasons why all these moms have been signing up. First, it helps
moms to help their kids when they get stuck and second, it’s a huge time saver.
I was talking with one mom (BETTER TO USE REAL NAME) and she said what frustrates
her the most is that her kids will come home from soccer practice all hot and sweaty,
sit down at the dinner table and ask her for help on homework. She’ll show them how
to do it. But you know what the kids always say (PAUSE). “That’s not the way the
teacher taught us”
(SHOW PAGES 638-643) But check this out! Here in the math section: it takes problems
and breaks them down step-by-step with a written explanation for each step.
It even covers different methods - the way you used to do it and all the new methods
they are teaching now. Cool, isn’t it? That’s why everybody has been getting these.
As I said, you may or may not be interested, but it only takes a couple of minutes to
show you in more detail. Do you have a place we can sit down? (GO FOR THE BAG)
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SW Advantage sales talk 2019
I guess this is not for you. That’s ok, thank you for your time anyway. Here’s my
business card and my name was ______. I did not catch your name? Susan, nice to
meet you, Susan. (HAND THEM YOUR CARD).
GIVE TO GET
By showing that you have some information about the neighborhood already increases your
credibility and the parent is more willing to give you the information you are asking.
I was already talking to Mary in the yellow house. She has high schoolers. And, Tina
on the corner is a homeschooling mom. And, then, I met Susie. She is a grandma
across the street and she told me I should skip next door to her because they are
retired. (GIVE TO GET 3-4 HOUSES AND ASK INFO IN LAYERS)
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SW Advantage sales talk 2019
WRAP IT UP
Always leave the person in good mood whatever she told you. Warnings about arrogant sales person
can spread in your area super quickly while good reputation moves slowly.
Thank you again for your time. If you see me around, give me a wave. On my card
you can see, my name is Maret. If you have any questions then you can reach me at
my Facebook page or you can call directly to our company. It was nice to meet you
Susan. Have an awesome day! (LEAVE WITH A SMILE)
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SW Advantage sales talk 2019
INTRODUCTION
The goal of first part of introduction is to show that you are a cool college student.
NAMES
The goal of showing names is build interest that you might have something interesting to offer.
STORIES ABOUT FAMILIES BUT DON’T TALK YET WHY THEY BOUGHT)
I usually like to show it to everyone who is at home. Did I catch the kids or is the dad
around today?
ABOUT THEM
The goal of talking about them is to understand their family’s situation and mindset about education.
You will get understanding what to say or not say during the sales cycle.
Tell me… What grades are your kids in? How are they doing in school? Who usually
helps out with their schoolwork? (LISTEN!)
Tell me about that. (LISTEN!!)
This is exactly why so many moms have been signing up for our learning system. I’ll
give you a couple of examples of how it helps.
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SW Advantage sales talk 2019
Many of the moms like (LIST NAMES) tell me that what kids are learning in school
nowadays is so much more advanced than what parents did at that age. {Customer
name} said that their kids are already doing algebra in elementary school and
calculus in high school! (PAUSE) And, the way that the kids are learning it now is
different from how their parents learned it when they were growing up. So, when
parents sit down to help, they are getting confused and confusing their kids too!
Have you heard that happening? (LISTEN)
SAVES TIME
Another reason why so many parents like (LIST NAMES) have been signing up for our
educational system is that families are so busy these days. With after-school
activities, sports, social life and all the school work the kids have, it’s often hard to
find time to get everything done. This gives you all the most important notes in one
place, and comes in very handy when your kids surprise you at 8PM with a science
project due the next day! Cool, isn’t it?
BUYING ATMOSPHERE
Relax and lean back in buying atmosphere. Goal is to have low sales pressure and let family know
that it is ok to say “no”. At the same time your attitude should reflect that the system you are about to
show them, will help them and they want to say yes.
If it’s ok, I will go ahead and show you how the system works. If you like it, then I’ll
take the orders now and the books are shipped directly to your house. They are very
affordable and easy to get. If not, that’s ok, I’ll still leave you in a good mood!
Whatever you decide is ok with me. The only favor I would like to ask is, please let
me know a simple “YES” or a simple “NO” TODAY, after you have seen our system.
That would save time for both of us. Does that sound ok with you? (SMILE AND
RELAX)
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SW Advantage sales talk 2019
DEMONSTRATION
The goal of the demonstration is to present the benefits you talked about in the introduction. In demo
your goal is to be more excited than other parts of the cycle.
Check this out. It's so cool! It combines books, apps and an interactive website. This
is just my sample. The basic set has 4 volumes about this size. The system covers
around 30 subjects from now all the way to college. The best way to show you how it
works is to start with Math.
MATH
So what it does: it takes all the problems and breaks them down step-by-
step-by-step and shows you how to solve it (SHOW PAGE 641).
Billy, ( USE THE NAME OF THE KID) you know how the school textbook always gives like
2 easy examples. But, you never get stuck with easy problems. You get stuck with
the big ones and there are no examples for those, right? (PAUSE AND LISTEN) Check
ur books give you not only
this out! (BE EXCITED AND KEEP YOUR EYES IN THE BOOK!) O
1 or 2 easy ones (SHOW PAGES 638-639), but they give you 3, 4, 5, 6, 7, 8, 9, 10, 11,
12, 13 (POINT OUT AND TURN PAGES AT THE SAME TIME) examples and covers also the
hard ones. That would be so helpful, wouldn’t it? (LET THE KID SPEAK)
Also, moms tell me whenever they try to help kids with homework, they can get the
right answer. But, kids say: “That’s not the way the teacher explained!? (PAUSE, WAIT
FOR RESPONSE). That’s pretty confusing, isn’t it? Well, this includes the parent`s
method and the new method to make it easier to understand (SHOW “TRY IT THIS
WAY”). Cool, right? (SMILE AND NOD) Moms tell me whatever takes the frustration
away is worth the investment.
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SW Advantage sales talk 2019
Let me show you how the books and online service work together. See how we are
on page 641? (POINT THE SEARCH REMINDER AND URL AT THE BOTTOM OF THE PAGE)
Just enter the page number in the search box (GIVE IPAD TO THE KIDS AND HAVE THEM
DO THEIR PART). Check this out! You have a video with an actual tutor walking you
through the same problem step-by-step.
And with History - what’s usually the hardest thing to memorize (USE THIS EXACT
WORD) in History? Dates, places and people, right? This saves a ton of time! For
example, when studying about the Civil War, (SHOW PAGES 118-123) the night before
a test, instead of reading through 50 pages, you can read a TIMELINE of all the
dates and battles just on few pages! And, just like with the math, if you type in the
page number, it pulls up articles and videos that go right along with the books, so
you understand better what you are learning. That would save time, wouldn’t it?
What did you like the best so far - the step-by-step or how it gives you many
examples? (PAUSE, WAIT FOR RESPONSE) Cool! That’s why everybody has been
getting them! (IF SHE SAYS SOMETHING POSITIVE)
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SW Advantage sales talk 2019
SUMMARY
The goal of the summary is to explain everything that the system covers. You showed a small portion
of system in the demo. In summary you are explaining that there are way more helpful parts in the
system.
So essentially what you have, Jennifer, is a complete educational system that covers
every school subject from where your kids are now all the way to college. It grows up
with them.
You get all the Math from Foundations, Numbers and Operations, Measurement to
advanced Math like Geometry, Trig and Calculus. Everything in science: Biology,
Chemistry, Earth Science, Ecology, Physics, Space Science. You also get Social
Studies and Language: from History, Government and Economics, all the way up to
Grammar, Writing and Literature and even 4 foreign languages: French, German,
Spanish and Latin. (EXCITED TONE OF VOICE THROUGH-OUT SUMMARY)
You will also get a membership to 6 websites and apps where there are over 4000
step-by-step videos, hundreds of lessons, quizzes and printable worksheets for extra
practice and even a parenting guide.
Isn’t that one of the coolest educational systems you have seen? Can you see why
lots of moms have been getting these?
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SW Advantage sales talk 2019
PRICE BUILD UP
When you tell the price you have to be confident that this is a good deal. If the price seems high to
you then it will seem high also to your prospect. Selling is a transfer of feelings.
I think one of the biggest reasons I have been doing so well is the price. Of course,
good books are never cheap. Teachers (USE A NAME OF A TEACHER IF YOU HAVE) tell
me that even for one single subject textbook, like geometry, you would be paying
around 60 to 80 bucks. And here we have over 30 subjects.
(WRITE IT DOWN): So if you take 30 times $60 to $80, you would be looking at 1800
(SAY EIGHTEEN HUNDRED) to 2400 (TWENTY FOUR HUNDRED) bucks (BUCK = DOLLAR).
The reason why I’ve been doing so well is that instead of being 1800 or 2400 for the
set, it is only 549.70 (FIVE FORTY NINE SEVENTY)!!! And, you can break it into smaller
payments to make it easier. (NOD HEAD. SAY THIS WITH FULL CONFIDENCE). Also, the
cost for the online service is less than a dollar a day!! It is only 20 bucks per month
for the whole family! And that’s a really good deal! (LOOK INTO EYE CONFIDENTLY)
It’s like one mom said, “it’s not exactly pocket change, but we spend way more than
that on Xbox and toys for the kids”, so putting money into kids education is more like
investing it into their future. (IF YOU HAVE, USE A REAL TESTIMONIAL INSTEAD)
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SW Advantage sales talk 2019
CLOSE
Close is where you ask people to buy. You do that through several small steps. It is important to be
assumptive and expect her to buy. Close is like a traffic light. You go on with green and if you get a
red light, then don’t push to get to the next step. Stop. There is an objection you need to deal with
first. Once you have covered the objection then start the closing steps from the beginning.
2. Direct To You
Another thing that everybody (YOU CAN SHOW NAMES FROM ORDER BOOK OR
CUSTOMER LIST) likes about the way I do business is that your books will be shipped
directly to your home. And, you will get full access to the websites and apps TODAY.
That way I can give you a really good lesson on how to use the system. That would
be helpful, wouldn’t it? (NOD AND LISTEN TO A RESPONSE)
3. Address
In order to ship your books, I just need your mailing address. Do you get your
packages here or to the post office? (LISTEN) And the address was…? (BREAK EYE
CONTACT, LOOK AT THE TABLET, AND WAIT FOR THE ADDRESS.) (START FILLING THE
ORDER).
Let me read it back to you, to see if I got everything right. (SIT NEXT TO HER AND
SHOW HER THE TABLET).
Let me get your OK here (BREAK EYE CONTACT - DO NOT SAY ANYTHING BEFORE SHE
DOES, SILENCE IS OK).
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SW Advantage sales talk 2019
CASH COLLECTION
Payment Options
Different moms take care of it differently. (TABLET: CREATE PAYMENT OPTIONS FOR 2
AND 3 PAYMENTS). Some moms take care of the full thing right away, that's what Tina
did (USE AN ACTUAL EXAMPLE) some moms do 2 payments, half and half, that’s what
Emmie did (USE AN ACTUAL EXAMPLE), some moms even do 3 or 4 payments,
whatever is easiest. (SHOW DIFFERENT EXAMPLES OF YOUR ACTUAL CUSTOMERS). For
you, would it be easier to pay all of it today or break it into payments? (LISTEN)
For us the easiest way to do payments is through a checking account. Do you use
more actual checks or electronic checks? (BREAK EYE CONTACT, LOOK AT ORDER
PAD, WAIT FOR HER TO SPEAK) Great! Would you grab that (info) while I finish filling
this out?
(IF SHE REFUSES): We can also accept credit or debit cards, which one of those do
you use the most? (BREAK EYE CONTACT, LOOK AT ORDER PAD, WAIT FOR HER TO
SPEAK) Great! Would you grab that (info) while I finish filling this out?
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SW Advantage sales talk 2019
LOGIN
The first step is only for a paper order. Online orders have this info pre-filled.
ame, Email, Password, Dealer account nr, Remittance number (FILL THIS
*STEP 1: N
INFO WITH THE HELP OF THE CUSTOMER)
CANCELATION) Great. So you guys are all set up. Your first billing cycle will begin on
____ (THEIR CHOICE), and you’ll see the name SWADVANTAGE.COM on your
statement.
Testimonials
I love to collect moms’ opinions about their new learning system. (SHOW HER A FEW OF
YOUR TESTIMONIALS). What did you like the best about it: the fact that it’s a long term
investment or that makes your life easier? That’s cool! Would you mind writing it down as a
small testimonial? (GIVE HER PEN AND PAPER. SHOW OTHER TESTIMONIALS FOR HER TO
GET MOMENTUM FIRST IF SHE HESITATES TO WRITE).
Facebook profile
By the way, I use FB to promote my business and stay in touch with my customers. Do you
use Facebook too? Cool! Let’s be Facebook buddies so if you have any questions you can
message me any time. Can you grab your phone and see if you can look me up?
(SHOW HER YOUR BUSINESS CARD AND HAVE HER LOOK YOU UP AND SEND YOU A
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SW Advantage sales talk 2019
Picture time
I take fun pictures with all my cool customers (SHOW A FEW OF YOUR PICTURES). Let’s
get everybody here for the picture. (WHEN TAKING A PICTURE, ALWAYS HAVE THE
MOM/DAD ON THE PICTURE TOO). I usually add all the pictures to my Facebook so
people back home can see how much fun I am having. Is it ok if I add yours as well?
Cool! (IF THEY DON’T WANT TO TAKE A PICTURE OR BE TAGGED, IT’S OK, DON’T PUSH IT).
While taking the picture try to do it in a way that the family looks nice on the photo. If you make nice
photos then people are more willing to do photo with you. Most people care how they look on
SOLIDIFICATION
The goal of solidification is avoid buyer’s remorse. Dealing with cash collection can bring some
hesitation about the decision. Do a very excited quick demo to remind what a cool system she
decided to get.
By the way, let me show you a couple of cool features about your new system so
when the school starts you will be ready. It’s going to be super helpful! For example
here, (SHOW PAGES 1144-1145) you can see all the math formulas all in one place.
That’s great, isn’t it? Can you see how this can save time?
Also, you are going to love the online service! Let me show you how to download the
apps. (SHOW ALL SIX WEBSITES – ESPECIALLY ADVANTAGE4PARENTS – AND HELP
CUSTOMER DOWNLOAD THE APPS FOR SKWIDS AND/OR ADVANTAGE4TEENS).
Did you know that based on Oxford Learning study kids loose almost 2 months of
Reading and 3 months of Math skills over the summer-time? So moms are excited
because now they have something that helps with that. 2-3 hours of learning per
week prevents learning loss (SHOW SUMMER ADVANTAGE).
If you ever have any questions about your membership then PLEASE let me know.
Just send me a message in Facebook. Sounds good?
Thank you so much for investing into your kids’ education. My mom thanks you too
because {it helps me pay for college or some other good reason} ( BE GRATEFUL).
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SW Advantage sales talk 2019
(IF SHE DID NOT BUY) I guess this is not for you. That’s ok, thank you for your time.
Here’s my business card. (HAND THEM YOUR CARD).
GIVE TO GET
By showing that you have some information about the neighborhood already increases your
credibility and the parent is more willing to give you the information you are asking.
I was already talking to Mary in the yellow house. She has high schoolers. And, Tina
on the corner is a homeschooling mom. And, then, I met Susie. She is a grandma
across the street and she told me I should skip next door to her because they are
retired. (GIVE TO GET 3-4 HOUSES AND ASK INFO IN LAYERS)
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SW Advantage sales talk 2019
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SW Advantage sales talk 2019
BIOLOGY - MITOSIS/MEIOSIS
Jennifer, you know, sometimes kids come home and have questions like ‘Mom,
what’s the difference between mitosis and meiosis in cell division?’ For most moms
it’s been a couple of years.
Check this out! (PAGES 58-59, VOLUME 3) It takes mitosis and meiosis and explains it
to the kids in a really easy way just on 2 pages! Wouldn’t that be useful a night
before a big test?
Well, the rest of the set works the same way. For example, if one of the kids were to
ask, ‘Mom, do I use a comma, colon or semicolon with an adverbial clause? Most of
the moms tell me it has been years since they studied punctuation. Well, right here
on pages 988 and 989 is a practical Punctuation Review (POINT TO THE ADVERBIAL
CLAUSE). And on the next page (TURN TO PG. 990-991), are all of your different uses of
a comma! These sorts of day-to-day homework questions are exactly what these
study guides are designed for. Cool, isn’t it?
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