CHAPTER 2.

ORGANIZATION AND MANAGEMENT STUDY

I. Form of Business

When beginning a business, you must decide what form of business entity to establish. Your form
of business determines which income tax return form you have to file. The most common forms of
business are the sole proprietorship, partnership, corporation, and S corporation. A Limited Liability
Company (LLC) is a business structure allowed by state statute. Legal and tax considerations enter
into selecting a business structure.

The form of business is Sole Proprietorship, this is a business set up and managed by one person.
In every business there is advantages and disavantages that can can help of risk the business you
build.

A sole proprietor is someone who owns an unincorporated business by himself or herself.

However, if you are the sole member of a domestic limited liability company (LLC), you are not a
sole proprietor if you elect to treat the LLC as a corporation.

Advantages.

a. Only a small amount capital is needed.

b. Its operation can be managed easily by the proprietor.

c. The owner or proprietor gets all the profits.

d. Ease in information since only a minimum requirement to legally iperate is needed.

Disadvantages.

a. Difficult to expand the business and sell different products or services because of low capital and
only one owner- manager.

b. It has no indefinite life. Owner may just one day want to close it, or become incapacitated or die.

c. The owner has Unlimited liability.

II. Business name and Logo

What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells
people the name of the company and it creates a visual symbol that represents your business.
Some logos have powerful symbolic association connected to people’s memory.

Having a professional looking, well designed logo builds trust. Potential customers are more likely
to do business with you if you have a well-designed logo. If your logo looks like it was designed in
Microsoft Word, people will question how well you are able to deliver your core business
products/services.

Although this level of documentation is overkill for most small business logos, these large brands
understand that if brands are inconsistent in the way their logo appears in different situations, this
can be damaging to trust. So be really consistent with how your logo is used.

Simple colors - think about the different situations it will be used in your logo might appear on
screens, business cards, letterheads, pull up banners, vehicles, shop signage, product packaging,
newspaper adverts just to name a few. Logos that have gradient colors, lots of fine detail, a lot of
different colors or photographic content are much more likely to look quite different in these
different situations as many of them use completely different printing technology and it makes it
difficult to match the colors exactly. This is why the most powerful brands in the world usually stick
to a simple palette of less than 3 main colors. They also use solid colors rather than gradients.

Have something visual/memorable; While it might take you a few decades to become the next
Coca Cola or McDonalds, having something memorable about your logo is a good idea. Some
businesses do this by using interesting text or modifying part of the text in the logo to not just be a
standard font. Other businesses do this by adding some sort of illustrated icon alongside the text
part of the logo. One useful aspect of having an icon is that you can use the icon on it’s own in
some situations as well.

The best way to get a logo is to have it professionally designed. Although there are cheap online
logo design services, from our experience the best value and service is from small local graphic
design shops or print shops. By going for a small freelance graphic designer or print shop with an
in-house designer, you’re going to avoid paying thousands that you might pay with an ad agency or
large design firm but still get a quality logo with personal service. These small design businesses
are also excellent at designing business cards and print materials so you can often get good deals
by getting them to design your business cards, stationery and logo at once. This also helps you
nail that brand consistency.

Make sure you view examples of their previous work — and you like what they’ve done previously.
If they have a large portfolio of great looking logo design examples, you can be more confident in
their ability to design you a great logo. Have a chat to other small businesses you know who have
great looking logos and ask who they used and whether they would recommend the designer. If
you’re a small business starting out, you shouldn’t need to spend thousands on logo design so if
you feel like the price you’ve been quoted might be too high, ask around to see what other people
paid. Even the best designers can only delight their clients if they have a clear brief of what the
client wants. If the brief from the client is too vague, it’s very difficult to know where to begin with
the design.

What's in a name? A lot, when it comes to small-business success. The right name can make your
company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your
name should convey the expertise, value and uniqueness of the product or service you have
developed.

Coming up with a good business name can be a complicated process. You might consider
consulting an expert, especially if you're in a field in which your company name may influence the
success of your business. Naming firms have elaborate systems for creating new names and they
know their way around the trademark laws. They can advise you against bad name choices and
explain why others are good.

Start by deciding what you want your name to communicate. It should reinforce the key elements
of your business. Your work in developing a niche and a mission statement will help you pinpoint
the elements you want to emphasize in your name.

The more your name communicates to consumers about your business, the less effort you must
exert to explain it. According to naming experts, entrepreneurs should give priority to real words or
combinations of words over fabricated words. People prefer words they can relate to and
understand. That's why professional namers universally condemn strings of numbers or initials as a
bad choice.

When choosing a business name, whether you're starting an online business bric-and-mortar or
online keep the following tips in mind:
Choose a name that appeals not only to you but also to the kind of customers you are trying to
attract.

Choose a comforting or familiar name that conjures up pleasant memories so customers respond
to your business on an emotional level. Don't pick a name that is long or confusing.

Stay away from cute puns that only you understand. Don't use the word “Inc.” after your name
unless your company is actually incorporated.

Beauty Box for men and women.

III. Vision and Mission of the business.

What’s your vision for the next year? Five years? Ten? Not just your personal vision, of where your
life will take you, but a vision for your company.

We all daydream, imaginations running wild through fields of desire or fear, but overtime we learn
to suppress those fantasies and ground ourselves in a limited reality. To be sure, molding dreams
into the shape of the possible is healthy and helpful and goal setting. After all, failing to connect
desire and reality leaves us sedentary.

What company vision is not part of clearly defining your vision is defining what “vision” means in
the first place. Vision is not your company’s mission. The mission is what is already grounded in
the day to day and is not as forward thinking. The mission encompasses all the concrete goals that
have been laid out, which employees should already be working to meet, and it is the sum of those
parts. Company vision extrapolates from the mission. It gives the organization a grand idea of
where you might go as an extension of where you already are.

also is not strategy. Vision is a where and a what, while strategy is a how. Strategy explains what
deliverables drive the company toward its vision. It is the gears and mechanisms that make a
vehicle move, as well as the physics behind those. Vision is the make and model of the car, and it
is the destination to which you drive it.

All three – mission, strategy, and vision – are indispensable. Missing any one piece leaves you
without complete direction and ability to manage. So how do you define your vision and
communicate it to your organization? The answer is by using a vision statement. Vision statements
organize your thoughts and are easily distributed in a company. However, they must be carefully
planned. Although a vision statement is lofty and future-based, it must still be organized and
grounded in able to become actionable and understood by a wide audience. These 7 simple steps
will help define your company vision.

Know your goals

Setting appropriate goals is an art. Anyone who has done it successfully will tell you that goal
setting helps them accomplish more than they even realized was possible. Setting goals includes
not only where you plan to end up but the steps that will get you there. If you’re paying attention,
you’ll notice that including steps was defined earlier as “strategy” and not as vision. This supports
the notion that mission, strategy, and vision are all necessary. In establishing your company’s
vision, consider your goals. Consider what your strategy will be, but separate your endgame from
that and include it as one factor in creating your company vision. Goals, however, are not the only
piece of the puzzle.

Consider your company’s values and company vision values

Every company has values, whether implicit or explicit. Another challenge in creating a company
vision is defining these values. These can be simple one word phrases, such as “innovation” and
“communication”. They can also be slightly longer, for example, “access to education for all” or
“adding a personal touch to healthcare”. You may discover that what you want your company’s
values to be are not what they are in the current moment. This type of self discovery is important
and factors into creating your vision. When you have defined the values by which you conduct
business or hope to conduct business, lay them out side by side with your goals. Understand how
these categories interact and what you can create from the sum of their parts. Those are two of the
main ingredients that go into your company vision. The last relates to what you already accomplish
every day.

Building on a mission statement for a great company vision

Obviously if you run a law firm, your vision won’t be to transform the company into a restaurant
chain. This is a silly and extreme example, but the point it makes is that for your vision to grow
organically and develop properly, it must be an extension of what you already do successfully. How
to construct a mission statement and define your company’s mission is a topic for another article
entirely, but you should look to your mission statement as a jumping off point for your vision.
Carefully consider where your organization is in the present before moving on to your vision. Write
out your mission if a mission statement doesn’t already exist, and again lie this side by side with
the goals and values you have already established. These three ingredients together are what you
will consider in building your vision. Beyond these, the rest of the steps in defining your company
vision deal with refining and solidifying it.

A simple company vision is key

Keeping your vision simple serves a twofold purpose. On the one hand, you need your employees
to understand and support the vision. They cannot accomplish either of these if it’s overly
complicated. Additionally, keeping your vision simple makes it more likely that you will meet your
goals and turn your vision into a reality. A complicated vision is a sign that it is reaching in too many
directions, which will limit the quality of each in the end, or that you have added steps you will later
discover to be unnecessary. All of this will keep you from concentrating your energy in the direction
where it will go furthest. Carefully consider what parts of your vision are absolutely necessary and
dispose of the chaff with the knowledge that you’re guaranteeing yourself a higher quality final
product.

Don’t be ambiguous

This step can be difficult as you’re building a list of desires that aren’t based in what you’re actively
accomplishing on a day to day basis, but make no mistake that specificity is key. While lofty, your
vision still needs to be so clear that you can show it to five independent observers and they can all
come up with the exact same interpretation. Keeping your vision simple, as described in the
previous step, helps greatly in staving off ambiguity. In fact, these two steps are important for very
similar reasons. Ambiguity makes it difficult for both employees and you to make your vision into
reality. There are two practices that promote specificity, as well as having benefits for many other
reasons. Write your vision down and speak it out loud. In your head much more ambiguity will live
on than you even realize. Writing and speaking force you to put it into concrete terms. Follow this
up with editing, not only immediately after, but a week or a month after you originally write it.
Perspective and distance are almost as good as having a second pair of eyes on your project.

Be forward thinking company vision forward thinking

This has been implied in previous steps that focused on building your vision based on your
mission. However, it’s worth reiterating that your vision should be forward thinking. This means
thinking of what your industry’s landscape will look like in the future. It also means considering how
to keep your vision sustainable and scalable. A vision that cannot sustain rapid growth always runs
the risk of holding back your business, or worse. Consider how to carry your business on for years
to come. This brings us to our final step in defining your company vision.

Establish timeframes timeline for company vision

Though your vision should look into the future, that does not mean you should look indefinitely into
the future. Have a specific timeline for when you intend to meet certain milestones. This even
applies to the more nebulous elements of your vision, not only your concrete goals. This is where
the ideas of creating a vision and setting goals intersect. Both require a timeline. Goals in turn are
made up of smaller goals and milestones. Along your journey you make it to each of those small
victories, and eventually those take you to your completed goal. A number of goals then come
together, along with the other elements we discussed to form the infrastructure of your vision.

Vision Statement

To enrich the lives of the hard working and weary Filipino worker by being a provider of quality
service and affordable goods.
A company’s mission statement can come in many forms. Do you promise to put your customers’
needs first or to develop quality products, innovative applications or intuitive technology? Some
statements are only a sentence, while others may run several paragraphs.

By definition, a mission statement describes the purpose of a business, so product and service
claims may be apropos. A meaningful mission statement can also distinguish a company from its
competitors, suggest potential directions for future growth and provide team members with a
common goal to work toward.

Define your purpose.

Ask yourself why your company exists. Say it exists to offer cleaning services, then identifying your
service is a great starting point, along with defining for whom this service is for, how you plan to
deliver it and why it's valuable. Together, these elements communicate your purpose to consumers
and team members.

Be specific.

Buzzwords and jargon are generally ineffective in a mission statement. If you tell people that you
“deliver business efficiencies using optimized software solutions,” they’re unlikely to commit this
phrase to memory.

When your mission is hard to remember, it’s difficult for team members to align their daily activities
with the goals outlined. Choose your words wisely and use terms that are easily understood and
relevant to your business.

Inspire.

While it’s important to make your mission plausible and attainable, it can also be powerful to
include an inspirational element. This element can encourage your team members to work toward
your vision. You might also find it useful to tie your mission statement to specific activities or
behaviors, which can move it from the conceptual realm to the practical world.

Keep it succinct.

Some of the biggest companies in the world devote full pages to their mission statements, but that
may not be the ideal way to convey your enterprise's particular message. When writing your
mission statement, try to be as concise as possible. If it’s lengthy, pare it to sharpen your vision and
delivery.

Mission Statement

The mission of our compant is dedication to the highest quality of costumer service dekivered with
a sense of warmth, friendliness individual pride, and company spirit.

IV. Staffing Requirement

Physical therapist (PT) evaluates, diagnoses, and treats patients with disorders that limit their
abilities to move or function normally in daily life. This career might be a good fit for people who
have good interpersonal skills and a desire to help others with their physical limitations. Physical
therapists could see employment opportunities increase by 34% from 2014-2024, according to the
U.S. Bureau of Labor Statistics (BLS). This much-faster-than-average job growth is due in large
part to an aging population's need for rehabilitative services to manage illness or injury and
recuperate from surgery. Job prospects should be best in settings that provide care to elderly
patients. Rural locations are also expected to offer favorable employment opportunities. The mean
annual salary for physical therapists was $85,790 as of May 2015.

One of the more challenging aspects of being a salon owner will be hiring and retaining good
employees. This can seem like a daunting task, not just because both of these responsibilities can
be very time-consuming but also because there’s so much riding on employees’ skills. Their ability
and talent, as well as their attitudes and work ethic, will influence every aspect of the business,
from client retention rate to the bottom line, so you'll need to choose your employees very carefully.

Every successful leader and organization knows that in order to maximize profits, it's absolutely
imperative to hire and keep the best employees possible.

The criteria for hiring a staff should have at least have licensed of being a physical therapist and
finished or enrolled in cosmetology, they also have a pleasing personality, good posture and
beautiful smile that can gain costumers beacause they have a very relaxing ambiance.

When it comes to attitude and character they should be honest at all time and punctuality is a
must .
Job Descriptions

Owner - preparing business plan, arranging financing, reviewing sales, developing marketing
strategies, overseeing daily activities, and identifying business opportunities.

Manager - overseeing the activities of workers; hiring, training and evaluating new employees;
ensuring that the business is on track to meet its financial goals, developing and implementing
budgets, and creating structure for daily tasks.

Therapists - administering therapy treatments to patients using hands or physical treatment aids,
and interviewing patients to gather medical information.

V. Salaries and Wages

Low wages hurt your brand and social credibility. Consumers love doing business with companies
that treat their people well. Many avoid companies that don't. This also impacts customer
experience: when you interact with an employee who clearly doesn't care about their job, it's
obvious, unpleasant, and a good reason to take your business elsewhere.

Beauty Box for men and women employees are paid four hundred pesos per day. In addition, they
receive nonmonetary incentives such as gift certificates depending upon their performance
throughout a certain span of time.