Running head: BUILDING BUSINESS FOR HIPPY PROGRAM 1

Improving HIPPY by Advertising More

Jami Miller

Arkansas Tech University

April 15, 2019

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While taking the class PS 3003 Project Design, I had an assignment where I had to

choose a company and use a SWOT analysis to select a potential problem that needed to be

addressed. I chose a project stakeholder from the company that I selected and began to analyze

where advertisement can help used to promote growth in their organization.

Background/ Problem

The project begun by researching the background of the HIPPY organization and how it

started in the state of Arkansas, along with the growth it has had within the years it started. The

growth of the organization has a long history and is more successful but the lack of

advertisement for smaller towns is where the organization lacks. It seems that more steps need to

be made to help continue the growth, especially in smaller area.

Purpose of Project

The purpose of the project was to take a closer look into where advertisement is being

used in today’s generation and how families that are already involved got connected. The goal

was to find all the possible sources to start the advertisement growth and to provide more

efficient growth for the organization in small and bigger areas.

Research Method and Procedures

The research method was used through a surveying sample to employees that worked for

the organization and families that were already apart of the organization. The employees and

families were surveyed through a Questionnaire data. The employees were asked on how toften

they looked at different advertising resources and if they thought growth could occur through

advertising. The families within the organization were asked through a survey of which resource

that got them involved.

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Analysis and Findings

The survey data concluded that billboards are often looked at more than expected,

Facebook is the main social media used, and communication through others is how the majority

of current families became involved in the organization. Through the data is seemed that there

are ways to build the growth of advertising, it will just be done through a planned process.

Recommended Action Plan

The recommended action for the organization was to create a social media Facebook

account to help the word on social media spread with adding content about the organization and

the families that are growing within it. It was recommended to rent a billboard for a 12 weeks

process and then revaluate within continuing on with it or not. This would allow for more open

lines of connections with others in smaller towns and even bigger ones as well.
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References

About Hippy. (1999-2019). Retrieved from https://www.archildrens.org/a-to-z-services-

list/hippy/about-hippy/about-hippy

Arkansas. Governor. Arkansas HIPPY Program 25th Anniversary, Proclamation, February 22,

2011. Little Rock, Ark.: Office of the Governor, 2011. Web.

Blue Line Media (2019). Billboard Advertising in Arkansas (AR). Retrieved from

https://www.bluelinemedia.com/billboard-advertising/arkansas-ar

Cydney Hatch (March 12, 2018). Be in the Know: 2018 Social Media Statics You Should

Know. Retrieved from https://www.disruptiveadvertising.com/social-

media/be-in-the-know-2018-social-media-statistics-you-should-know/

Dick Lee, Delmar Hatesohl ( 2019). Listening: Our Most Used Communication Skill. Retrieved

from https://extension2.missouri.edu/cm150

Early Learning in Arkansas. (2017). Retrieved from https:// cdn.americanprogress.org / content

/ uploads/2017/07/19100804/2017ECFS_AR1.pdf

John Jantsch (n.d). Five Reasons Why You Must Advertise. Retrieved from

https://ducttapemarketing.com/5-reasons-why-you-must-advertise/

Marx, Ben, CA(SA),B.Compt, M.Compt. (2009). Business leaders and the completion of

questionnaires. Accountancy SA, , 31. Retrieved from

https://libcatalog.atu.edu:443/login?url=https://libcatalog.atu.edu:2409/docview/

215224229?accountid=8364

Shawn Hessinger (April 24, 2018). How Can Advertising Help Your Business. Retrieved from

https://smallbiztrends.com/2018/03/how-can-advertising-help-your-

business.htm
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Appendix A

This employee survey consists of 8 questions. Each question is based upon individual

responses about advertising with a yes or no answer. This survey should take approximately 30

seconds to 1 minute to answer all the questions.

Survey Questions

1. Do you pay attention to ads? Yes or no

2. Do you think Ads can help the growth of a program? Yes or no

3. Are you on social media every day? Yes or no

4. Do you look on Facebook daily? Yes or no

5. Do you look at billboard ads while driving? Yes or no

6. Do you think a program can do well without having to advertise? Yes or no

7. Are ads in the paper affective? Yes or no

8. Have you become a part of something that came from an ad? Yes or no

Appendix B

This parent/guardian of a child in the program survey will consist of one question. Each

individual will answer how they heard about the program by picking a resource from multiple

choice answers. This survey will take approximately 30 seconds to take.

Survey Question

1. Where did you hear about HIPPY?

1. Facebook

2. Instagram

3. Billboard
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4. Radio Ad

5. Friend