QUESTIONNAIRE

A STUDY ON DISTRIBUTION EFFECTIVENESS TOWARDS ROSHAN

PLASTERS

Dealer name :
Place :

1. Since how many Months/Years you are dealing with Roshan plasters?
a) 1 to 5 months [ ] b) 6 to 12 months [ ] c) 1 to 3 years [ ]
d) 3 to 6 years [ ] e) Above 6 years [ ]

2. What are the various products you purchase from Roshan plasters?
a) Premium [ ] b) Floor care [ ] c) Gypsum powder [ ]
d) Tuticorin Special [ ] e) Others [ ]

3. How many times a distributor visits your outlet?

a) Daily [ ] b) Once in week [ ] c) Twice in week [ ]
d) Once in month [ ] e) Twice in month [ ]

4. How many times would you expect distributor to visit you?

a) Daily [ ] b) Once in week [ ] c) Twice in week [ ]
d) Once in month [ ] e) Twice in month [ ]

5. How many regular potential buyers of Roshan plaster products in a month?

a) 0to 5 ton [ ] b) 5 to 10 ton [ ] c) 10 to 25 ton [ ]
d) 25 to 50 ton [ ] e) Above 50 ton [ ]

6. Your sales per month (per ton)

a) 0to 5 ton [ ] b) 5 to 10 ton [ ] c) 10 to 25 ton [ ]
d) 25 to 50 ton [ ] e) Above 50 ton [ ]
7. What motives you to recommend a particular brand?
a) High profit margin [ ] b) Incentives from the company [ ]
c) Immediate delivery [ ] d) Good quality [ ] e) Others [ ]

8. In your opinion what are the factors based on which customers purchase a particular
brand?
a) Brand image [ ] b) Price [ ] c) Quality [ ]
d) Availability [ ] e) Others [ ]
[Please select tick]
HS S N DS HDS
9 Visit of distributor
10 Order process is easy
11 Product information are properly given
12 Are you satisfied variety?
13 Are you satisfied brand image?
14 Quality of the product?
15 Credit facility?
16 Discounts offered?
17 Sales promotions
18 Support for advertisement
19 Delivery in time
20 Supply during seasons?
21 Method of delivery?
22 Are you satisfied complaint handling?

 Hs – highly satisfied
 S – satisfied
 N – neutral
 Ds – dissatisfied
 Hds – highly dissatisfied