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Chapter-5: Summary of Findings and Conclusion
Chapter-5: Summary of Findings and Conclusion
SUMMARY OF FINDINGS
AND CONCLUSION
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SUMMARY OF FINDINGS:
1. From the analysis we can conclude that it is the younger generation i.e. the
age group of 18-35 years, usually come to the units of mother dairy to buy
the products. Only few older people will visit the unit. But the major thing
is that almost all the age group of people are known about the Nandini milk
and milk product and they all visit the unit of mother dairy.
full cream milk (pink) and on slim milk because, as per the survey most of
the people are unaware of these categories of milk. As per the opinion of
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advertising the products which are in lower percentage of knowledge to the
consumers.
3. As per the analysis and graph it is clearly seen that brand awareness of these
products is majorly from family and relatives. Then it is, the advertisement
in the television which has created the awareness. In third place it is the
newspaper and other resources and friends comes in fourth and fifth place
respectively. It is a good sign where above all the advertisement given, the
4. We can recognize clearly that majority of consumers are satisfied with the
price of half liter Nandini milk sachet. But we need to concentrate on the
other 40% of consumer by reducing the price little, because 40% is not a
less number. There are chances of consumer switching the brand because
5. As per most of the consumers opinion, the price per sachet of one-liter
Nandini milk is satisfied. Its only very few of the consumers who are not
satisfied with the price. But we shouldn’t neglect the consumers opinion
consumers.
6. As per the analysis and graph, majority of people are using the brand from
more than 7 years and most of them are mostly using the product since the
beginning of the introduction of the product. This is a good sign and the
trust of the consumer should be maintained in the same way in order to get
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more fame and profit.
7. As per the analysis and graph we can clearly state that majority of the
people are satisfied with all the features of this brand and hence they all opt
for this brand regularly. There are a few consumers who like the brand
because of its quality, quantity and price separately when considered. Even
though they buy the products, they are dissatisfied with either of the
features. Hence it should be seen to it that almost all the features are made
8. From the above graph and analysis, we can conclude that majority of people
see the advertisement more once in a week followed by every day. Then
advertising the products. Even though the product is having a good market
products.
9. From the analysis and graph we can easily interpret that the competitors of
Nandini are Amul and Heritage. They both are giving a neck to neck
competition to this brand and then followed by nestle. Even though few
first three competitors as they have all the eligibility to overtake this brand.
10.From the analysis and graph we can say that in majority of times, its shelf
life is 2 days. But as per most of the consumer opinion the shelf life can be
increased by storing the milk in the refrigerator. But sometimes the milk
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gets spoiled due to some external factors like weather, humidity etc. in that
cases the brand should take care of certain measures to overcome these
types of situation.
11.From the analysis and graph we can interpret that most of the consumers
prefer butterscotch more and then stands vanilla in second place. Third
place is occupied by chocolate. These 3 are the major flavor which is liked
on other flavor to enhance the taste so that more consumer will start
12.From the analysis and graph we can clearly interpret that top preferred
flavors of milk are Badami, Pista, and then mango. We can observe from
the graph that no one chose for strawberry, hence there should be
improvement made for that particular flavor and other flavor should also
be taken care.
13.From the analysis and graph we can interpret that most preferred cold drink
is butter milk and then comes mango lassi followed by sweet lassi. There
are no changes found out which should be made for improvement. Only
14.The main sweets preferred by most of the consumers are Mysore Pak,
Dharwad Peda, milk Peda and Rasogulla. As per the opinion of consumers,
all sweets are good but the thing is taste of those is not constant. So, the
manufacturer needs to look after this issue and solve is as soon as possible.
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15.From the analysis and graph we can say that most of them prefer unsalted
butter and few choose salted. But as per the consumers opinion they say
16.From the analysis and graph we can interpret that most of the consumers
are satisfied with this brand, but due to some issue, few of them are
dissatisfied with the product. Here Nandini needs to take up few measures
17.From the graph we can interpret that most of the consumer have a very
good opinion on this brand and will also suggest for others. About 90% of
the consumers like this brand to the most and few are just satisfactory. Good
sign is that none of the consumers have dislike towards the product. It is
18.From the table and graph we can interpret that Nandini products are
available majorly to all places but it should be taken care that the products
are supplied to the remote places also because most of the consumers said
19.According to the table and graph we can interpret that the quality service
of the agent/seller is good. And there is no bad remark on the service given
20.From the above table we can say that Nandini brand has made a good
reputation in the market and compared to other brand its having more
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popularity. More than everything, Nandini has been successful in satisfying
SUGGESTIONS:
1) Cost of the milk and milk products can be reduced so it can reach all
levels of people.
can drop their valuable suggestions which lead to the department of the
union.
6) In order to survive and to become leader, KMF needs to come out with
hangout places are opened so that they can enjoy and appreciate more
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CONCLUSION:
The overall study of organization reveals that the company has grown
Mother dairy is one of the leading suppliers of milk and milk products in
south zone of the country. Nandini has a very good reputation in market
Consumers are delighted by Nandini milk and milk products they are fully
satisfied for these products. So, they are not adopting any other products so
plant training. This was a good opportunity for me to mingle with all
mingling with all the people in the organization. It is very good note that
there are number of department and every departments are headed by senior
officer. I also got an opportunity to deal with the consumers and expose
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