RESEARCH METHODOLOGY

RESEARCH OBJECTIVE
To understand the impact of social media marketing on consumer buying behaviour
To examine consumers perception towards buying of products through social media
To examine the factors that motivate the consumers buying products through social media
To understand how much social media affect consumers buying behaviour.

RESEARCH DESIGN
We are taking Exploratory Research Design
SAMPLE SIZE (n)
The sample size to be taken was 47 out of which 47 responded.

SAMPLING UNIT
IMS Batch 2018-20, friends.
SAMPLING TECHNIQUE
Convenience sampling
DATA COLLECTION
Sources – Primary research (Google Forms)
Tools – SPSS (Statistical Package for Social Science), structured questionnaire