PRINCIPLES OF MANAGEMENT

PROJECT- BUSINESS IDEA

Executive Summary:
The business aims at integrating all the “tiffin service” providers through the help of an app –
(air dabba) . Not only integration of the small businesses but also the delivery will be conducted by
the business via aviation drones .

Company Description:
Products and services :
The company provides a service of delivering the tiffin and providing a platform for all the sellers and
the buyers to communicate .

Unique Factor/Core Competency :

The unique factor of the business is that the tiffin will be delivered through drones which will result
in an eco-friendly and fast method of distribution. The business will employ children above the age
of 14 from orphanages to operate the drones. This will give them an opportunity to earn for
themselves and come out of the harsh living condition plus this will add to the corporate social
responsibility .

Target Audience :
We target the small scale businesses and give them an opportunity to grow and expand. In a way we
also aim to satisfy the requirement of bachelors within the age of 20-30 or working couples who
don’t have the time to cook their own meal.

Market limitations:
The market is limited to the people who operate or own a smartphone as the business is
communicating through an app.

Vision and Mission:

VISION STATEMENT :
The company will thrive to become the number one service provider of its kind in India and then will
become a global enterprise with a high market standing.
MISSION STATEMENT:
1.Timely delivery
2.Employee satisfaction
3.Developement of the society