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Sanders Midwest Strategy
Sanders Midwest Strategy
April 8, 2019
To: Interested Parties
From: Faiz Shakir
Re: Bernie Sanders’ 2020 Victory Runs Through the Midwest
Ahead of upcoming events in Wisconsin, Michigan and Pennsylvania, this memo attempts to
detail how Democrats’ clearest and strongest path to victory in 2020 runs through the
upper midwest, and Bernie Sanders is by far the best positioned candidate to win these
states and defeat Donald Trump, the top priority for Democratic primary voters.
In Wisconsin, where Bernie Sanders won 71 of 72 counties in the 2016 open primary, Emerson
Polling (3/15-3/17) found Sanders is holding a strong lead in the primary with 39% of the vote.
In their findings, Emerson Polling notes “our poll shows that in Wisconsin, Sanders maintains
the coalition he built in 2016 that earned him nearly 54% of the vote,” and hold a large lead
with 61% of 18-29 year olds. For a general election matchup, the poll found Sanders leads
Trump 52% to 48%, tied for the largest margin of any declared candidate.
In Michigan, a WDIV/Detroit News (1/24-1/26) general election poll found Sanders opening a
wide 52% to 41.2% lead over Donald Trump. Showing a broad appeal to swing voters in this
battleground, the poll noted Sanders won 51.7% to 32.8% -- an 18.9-point lead -- with
independents. And while polling before the 2016 primary showed Sanders down double digits
days before he won the state in an open primary, recent Emerson Michigan primary polling
found Sanders in the top two for first choice (23%) and “the most popular alternative with 42%.”
In Pennsylvania, a recent Emerson Polling (3/26-3/28) survey found Sanders leads Trump by
10 points (55% to 45%) -- tied with the largest lead among potential challengers. In the
primary matchup, Sanders scored 20%, including a leading 33% of voters 18-29 years old. This
strong support from energized young voters led Emerson Polling to note that “Sanders in this
years state polling is consistently keeping between 35% to 60% of his vote from 2016,
suggesting he has a strong base of supporters to work with.” Sanders also did well with voters in
the “T”, with strong performances in rural areas and small towns.
Bernie Sanders grassroots support in each of these states is further illustrated by his strong early
fundraising, with thousands of voters in each state already contributing to his campaign. In the
less than six weeks since his campaign launch, Bernie Sanders has received contributions from
supporters numbering over 8,000 in Wisconsin, over 14,000 in Michigan and over 18,000 in
Pennsylvania.
Issues Driving The Support: Sanders’ Unique Credibility on Failed Corporate
Trade Deals, Working Families, and Good-Paying Jobs
Behind the numbers showing Sanders strong support in Wisconsin, Michigan and Pennsylvania
is a unique, authentic message about trade, unions, working families and health care.
Voters in these states, across many demographic groups, are looking for a message that
understands the deep, unaddressed concerns of working families, and shows a commitment to
fighting against the decades of policy in Washington that has led to job loss, closed factories and
hollowed-out local economies.
Trade
Wisconsin, Michigan and Pennsylvania all share a similar economic history of their industrial
base being hollowed out by trade deals that outsourced jobs and undermined wages for workers.
This has led to a very strong opposition to trade deals like NAFTA and TPP among voters both
directly and indirectly impacted by those policies, and explains Donald Trump's phony but
aggressive opposition to corporate trade deals like NAFTA. With his well-established history
of fighting against NAFTA and TPP, Bernie stands out in the primary field. While other
candidates are closely associated with some of these trade deals or have hesitated in expressing
their opposition to NAFTA and TPP, Sanders is known for promptly and thoroughly denouncing
bad trade policy. Voters in Wisconsin, Michigan and Pennsylvania are looking for candidates
who pledge to fight for fair trade deals that ensure living wages for American workers, not bad
trade deals that just enrich CEOs. Sanders’ ability to directly speak about and testify to the
destruction trade deals have dealt across the midwest is backed-up by decades of votes and
public comments that further strengthen the trust voters have in his approach.