DIANA E.

BUDMAN
4518 Knox Road, College Park, MD 20740 | (301) 580-0464(c) | debudman2@gmail.com
EDUCATION
University of Maryland, College Park Graduation: May 2019
Robert H. Smith School of Business 3.283 GPA
Bachelor of Science, Marketing; Bachelor of Science, Information Systems
Minor: Spanish Language, Business, and Cultures
WORK EXPERIENCE
Digital Strategy Intern, APCO Worldwide, Washington, D.C. January 2019 - Present
• Administer hashtag audit by assessing published volume in effort to alleviate a crisis for 1 health care client,
presenting a piece of visualized data using Microsoft Excel along with appropriate recommendations
• Identify relevant KPIs in digital media reporting for 1 government client and recommend strategic
approaches to develop social media and web platforms by addressing newly set KPIs
• Report on engagement, sentiment and influencer activity for 1 paid ad campaign of 1 energy client
Global Marketing Intern, APCO Worldwide, Washington, D.C. August 2018 – January 2019
• Produced 5 pieces of thought leadership copy relating to artificial intelligence utilization in communications,
2 of which have been published to company blog and 1 of which has been published to PR News
• Provided Microsoft Excel expertise in the development of an inventory management database that has since
been implemented in over 30 office locations worldwide in effort to enhance efficiency of internal operations
• Drafted and scheduled social media copy for internal APCO Worldwide accounts and 3 client accounts
Media Relations Intern, Maroon PR, Columbia, MD May 2018 - August 2018
• Engaged in brainstorming sessions for traditional and digital advertising elements of 2 client campaigns
• Secured 3 media placements highlighting clients in 3 months by utilizing Meltwater to compile media lists
and identify relevant influencers
Communications Intern, Do Good Institute, College Park, MD October 2017 - May 2018
• Drafted Do Good Now e-blasts using MailChimp and distributed to 1,625 students monthly
• Strategized and implemented Instagram launch that resulted in gain of over 200 followers in 2 months
• Managed content across all social media platforms using Hootsuite to increase brand awareness at UMD
• Administered paid social ads targeting UMD students and surrounding communities to promote involvement
in non-profit and volunteer work
Research Assistant, Robert H. Smith School of Business, College Park, MD October 2017- May 2018
• Prepared new introductory Excel course for the Information Systems department with a team of 3 additional
undergraduate students that was implemented in the Fall 2018 semester for all UMD students
LEADERSHIP EXPERIENCE
Vice President of Communications, Delta Gamma Fraternity November 2017 - March 2019
• Proofread all chapter communication deliverables including social media content, entries to chapter
magazine and emails to alumnae before submission to ensure accurate portrayal of chapter values
• Brainstormed new opportunities to connect with UMD community online and on-campus to promote chapter
SKILLS
Technical: Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), CisionPoint, Google Analytics,
Microsoft Office (Access, Excel, Outlook, PowerPoint, Word), Python, Quid, SQL, Tableau, Visual Basic
Languages: English (Fluent), Spanish (Conversational)