MANARAT AL-RIYADH INTERNATIONAL SCHOOL BOYS

Our Vision: To create an atmosphere, which encourages high educational

achievements, develops exemplary character and fosters multicultural awareness.

Our Mission: To provide our students with a challenging standard of education with a
fully integrated curriculum which develops academic and social skills in a stimulating,
technologically modern, enjoyable and secure environment.

Study Guide
9BR Business Studies
EOY Exams, 2018-2019

Topic TB Page #

Chapter 6: Motivating Employees Pg. 63 to 75

Chapter 7: Organization and Management Pg. 76 to 91
Chapter 8: Recruitment, Selection and Training of Employees Pg. 92 to 113
Chapter 9: Internal and External Communication Pg. 114 to 131
Chapter 10: Marketing, competition, and the customer Pg. 132 to 142
Chapter 11: Market research Pg. 143 to 157
Chapter 12: The marketing mix: Product Pg. 158 to 169
Chapter 13: The marketing mix: Price Pg. 170 to 177
Chapter 14: The marketing mix: Place Pg. 178 to 184
Chapter 15: The marketing mix: Promotion Pg. 185 to 196
Chapter 16: Technology and the marketing mix Pg. 197 to 202
Chapter 17: Marketing strategy Pg. 203 to 213
Chapter 18: Production of goods and services Pg. 214 to 227
Chapter 20: Achieving quality production Pg. 229 to 240
Note:

 Duration of the test will be 1.5 to 2 hours.

 You are required to use notes, worksheets, IGCSE syllabus, past examination questions and other
resources to revise for the quiz. The book itself isn’t an exhaustive resource for preparation.

Type of Question Check

Data response/Case study based

Osama Tariq Rehmani 9Br Business Studies SG EOT 2 T-2 AY 2018-19