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Clark Material Handling
Clark Material Handling
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The slope of a straight line is calculated as the change point
in the value of the variable measured on the vertical
axis (∆y) divided by the change in the value of the
variable measured on the horizontal axis (∆x): Budget line
∆y
slope = η > 1: η < 1:
∆x Price cut Price cut
Value of an index in a given period increases total decreases total
Relative price (-PM/PP) = MRS (budget line tangent to
expenditure expenditure
absolute value at given period indifference curve).
= × 100 The effect of a price change can be divided into
absolute value in base period
substitution and income effect.
D maaannnddd,,,SSSuuupppppplllyyy,,,aaannndddPPPrrriiiccceee
Deeem
D m - (Hicksian) Substitution effect (effect of a change in
The higher the price of a good, the smaller the quantity Quantity relative price, holding utility constant).
demanded (law of demand). → Increase (decrease) in the consumption of the good
→ The demand curve is downward sloping. M
M Accctttiiiooonnn
MaaarrrkkkeeetttsssiiinnnA
A whose price has fallen (risen).
The higher the price of a good, the higher the quantity A price ceiling below equilibrium price results in Income effect (effect of a change in income, holding
supplied (law of supply). shortage (excess supply). relative price constant).
→ The supply curve is upward sloping. A price floor above equilibrium price results in surplus → Normal good: Income effect reinforces the
Shortage (excess demand): quantity demanded > (excess demand). substitution effect.
quantity supplied In the long run, rent controls result in a growing → Inferior good: Income and substitution effects work
→ Upward pressure on the price. housing shortage. in opposite directions.
Surplus (excess supply): quantity demanded < quantity Farm policies are directed at stabilizing and raising The income-consumption line traces out all utility
supplied farm revenues. maximizing points for different levels of income.
→ Downward pressure on the price. - The price-consumption line traces out all utility
The price adjusts until quantity demanded equals maximizing points for different levels of income.
Rent
quantity supplied (market equilibrium). ($)
Ruuunnn
PPPrrroooddduuuccceeerrrsssiiinnnttthhheeeSSShhhooorrrtttR
R
- Short run (SR)
Blackmarket price S → Quantities of at least one of the firm’s resources is
Price S fixed.
($) - Long run (LR)
Surplus Price
ceiling → Quantities of all of the firm’s resources can be
Shortage
varied, but its technology is fixed.
Quantity
- Very long run
→ Quantities of all of the firm’s resources and its
technology can be varied.
- Economic profits = total revenues – opportunity costs.
Quantity Price Total product (TP): Total output produced for various
($) levels of labour.
EEElllaaassstttiiiccciiitttyyy Marginal product (MP): Increase in total product
η=
% change in quantity resulting from a one-unit increase in labour. → Slope
% change in price
Surplus S of the TP curve (∆TP/∆L)
change in quantity average quantity Price Average product (AP): Total product per unit of labor
=
% change in price average price floor (TP/L).
∆Q /Q Total cost (TC) = Total fixed cost (independent of the
=
∆P / P level of output) + Total variable cost (increases as
- If demand is (in-)elastic, a decrease in price results in D
output increases).
higher (lower) total expenditure (TE). TE doesn’t Marginal cost (MC): Increase in total cost resulting
change due to a price-change for a unit-elastic demand. from a one-unit increase in output. → Slope of the TC
Quantity curve (∆TC/∆Q).
- For inferior/normal goods, the income elasticity is
negative/positive. Average total cost (ATC): TC per unit of output
(TC/Q).
ATC = AVC (average variable cost) + AFC (average
fixed cost).
Because of initially increasing returns and eventually marginal revenue = average revenue = market price. Price
decreasing returns, the average total cost curve is MR = AR = p ($)
u-shaped Short run economic profits (losses) induce firms to
MP & AP enter (exit) the industry. Industry supply increases
Point of diminishing
(units) marginal return (decreases), the market price falls (rises) and in the
long run, economic profits return to zero. P* = TC*
Point of diminishing Shutdown point: p = AVCMIN
average returns
The marginal cost curve above the shutdown point
traces out the firm’s short run supply curve.
The short run industry supply is simply the sum of the M D
AP quantities supplied by all firms at each given price.
MP Quantity
Long run equilibrium
- Economic profits are zero. In oligopoly, firms are aware of interdependence
Labour
among the decisions made by the various firms in the
Price industy → strategic behaviour.
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PPPrrroooddduuuccceeerrrsssiiinnnttthhheeeLLLooonnngggR
R ($) Barriers to entry ensure that economic profits can
In the long run, all factors are variable (“plant size is persist in the long run.
Economic profit
variable”). miiicccEEEffffffiiiccciiieeennncccyyyaaannndddPPPuuubbbllliiicccPPPooollliiicccyyy
EEEcccooonnnooom
m
The long run average cost curve traces out the lowest Productive efficiency requires that total cost in an
attainable average total cost at each output when both industry is minimized.
capital and labour inputs can be varied. Allocative efficiency → p = MC for each product.
Profit maximization is equivalent to cost minimization. Industries in which firms have a certain degree of
- Firms choose the combination of capital and labour market power result in allocative distortion
such that MPK = MPL Quantity (inefficiency), because p > MC.
pK pL There exists income distortion when profits/losses
Diminishing returns occur for any given quantity of Mooonnnooopppooolllyyy
M
M occur.
capital (labour) as the quantity of labour (capital) A single price monopolist maximizes profit by producing Imposing marginal cost pricing on a natural monopoly
increases. the output level at which marginal revenue = marginal results in allocative efficiency, but the monopolist
→ MPK (MPL) decreases as more capital (labour) is cost. generally incurs economic profits or losses.
employed. → Note that marginal revenue < market price. Imposing average cost pricing on a natural monopoly
Economies of scale → Compared to perfect competition, equilibrium output results in zero economic profits, but the outcome is
- Fall in ATC as firm’s scale of production increases. is lower and equilibrium price is higher generally allocatively inefficient.
Price
(increasing returns to scale). (inefficient). Efficiency loss (deadweight loss).
Diseconomies of scale Price ($)
- Rise in ATC as firm’s scale of production increases. ($) MC
(decreasing returns to scale)..
Constant returns to scale
- Constant ATC as firm’s scale of production increases. ATC
(constant returns to scale). Economic
Minimum efficient scale profit
ATC
- Smallest quantity of output at which LRAC reaches its Loss with MC pricing
lowest level. MC
Isoquant D
M
- Whole set of technically efficient factor combinations
Quantity
for producing a given level of output. D
Marginal rate of substitution between two factors is Price-discriminating monopoly: Producer charges
equal to the ratio of their marginal products. different prices for different units of the same product for Quantity
- Slope of an isoquant at a particular point. reasons not associated with differences in cost. Price
Isocost line shows alternative combinations of factors A (perfectly) price discriminating monopolist ($)
that a firm can buy for given total cost. converts consumer surplus into profit by charging each MC
- Slope = - (factor price ratio). buyer the maximum amount that he is willing to pay.
Cost minimization → The outcome is efficient, with smaller consumer
Cost
Cartels as monopolies: Organization of producers
($) Profit with MC pricing
who agree to cooperate and act as a single seller.
Cartels are unstable due to incentive to cheat for each
firm.
AT
mpppeeerrrfffeeeccctttC
IIIm
m C mpppeeetttiiitttiiiooonnn
Cooom
m D
Minimum AT
efficient In monopolistic competition there may be economic
Quantity
scale profits in the short run. Each firm supplies its
Economies
of scale Constant
Diseconomies
of scale
differentiated product to a small segment of the
Mooobbbiiillliiitttyyy
FFFaaaccctttooorrrPPPrrriiiccciiinnngggaaannndddFFFaaaccctttooorrrM
M
returns to scale market. However, free entry/exit assures that in the
Factors of production are capital, land, an labour.
long run, economic profits are zero (at the quantity
Factor demand is derived from the demand of the final
where MC = MR, p = ATC).
Output good or service that the factor produces.
A profit maximizing firm hires up the point where:
C
C m Maaarrrkkkeeetttsss
mpppeeetttiiitttiiivvveeeM
Cooom M marginal cost(MC) = Marginal revenue product
(MRP) = MR*MP
The profit maximizing output level is the quantity at
Total factor income = factor price * level of employment.
which
= transfer earnings + economic rent.
marginal revenue = marginal cost. (MR = MC)