Professional Documents
Culture Documents
Fgi Village Juice Co
Fgi Village Juice Co
Fgi Village Juice Co
2) Evaluate how satisfied Elon students are with Village Juice Co.
Methodology
Focus Group Interview
Non-probability sampling:
Volunteer & Convenience
6 participants:
● Do you know what options at Village Juice Co. are offered through the
meal exchange?
● Can you name a menu item off the top of your head?
Key Findings
● Students are unaware of meal exchange options and
specifically how much they spend at Village Juice Co.
○ Aware that prices are very high
● If you could change anything about Village Juice Co. what would it be?
● Describe your experience when reading the menu to decide what you
“My smoothie
was incredible.”
- focus group participant
Q&A
Thank you!
Photo credits to Village Juice Co.:
https://www.villagejuicecompany.com/