THE MAGGI BRAND IN INDIA: A SUCCESSFUL COMEBACK

A project submitted to
University of Mumbai for partial completion of the degree of
Master in Commerce
Under the Faculty of Commerce

SUBMITTED BY
PRIYA INDRASAN VISHWAKARMA

Under the Guidance of

Prof. AARTI SINGH

PRAHLADRAI DALMIA LIONS COLLEGE

OF COMMERCE & ECONOMICS
SUNDAR NAGAR, S.V.ROAD, MALAD (WEST)
MUMBAI 400 064

DECEMBER 2018
 Prahladrai Dalmia Lions College of Commerce & Economics
Sunder Nagar, Malad (West) ,Mumbai, 400 064

CERTIFICATE

This is to certify that Ms. Priya Indrasan Vishwakarma has worked and duly
completed her Project Work for the degree of Master in Commerce under the
Faculty of Commerce in the subject of Management and her project is entitled,
The Maggi brand in India : A successful comeback under my supervision. I
further certify that the entire work has been done by the learner under the guidance
and that no part of it has been submitted previously for any Degree or Diploma of
any University.

It is her own work and facts reported by her personal finding and investigations.

Signature

Name of guide

Prof. AARTI SINGH

Date of Submission: 15th December, 2018
 INDEX
Chapter Title Page
No. no.
Abstract 2
1 Introduction 3
1.1 Nestle

1.2 Maggi
1.3 Maggi Controversy

1.4 Impact of the Maggi Controversy

2 RESEARCH METHODOLOGY 17
2.1 Research design

2.2 Need of the study

2.3 Objectives of the study

2.4 Scope of the study

2.5 Data Collection

2.6 Sampling technique

2.7 Tools & techniques

2.8 Limitations of the study

3 LITERATURE REVIEW 20
4 DATA ANALYSIS, INTERPRETATION AND 22
PRESENTATION
4.1 Findings
4.2 Result and Discussions

5 CONCLUSION AND SUGGESTION 26

6 FUTUTE IMPLICATIONS 29
REFERENCES / BIBLIOGRAPHY 30
ANNEXURE 31
 ACKNOWLEDGEMENT

To list to who all helped me is difficult because they are so numerous and the depth is so
enormous.

I would like to acknowledge the following as being idealistic channel and fresh dimension and
completion of project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this
project.

I would like to thank my Principal, Dr. N.N. Pandey and our Vice-Principal Prof. Subhashini
Naikar for providing the necessary facilities required for completion of this project.

I take this opportunity to thank our Co-ordinator Prof. Pankaj Jain for his moral support and
guidance.

I would also like to express my sincere gratitude towards my project guide Prof. Aarti Singh
whose guidance and care made the project successful.

I would like to thank my college library for having provided various reference books and
magazines related to my project.

Lastly I would like to thank each and every person directly or indirectly helped me in the
completion of the project, especially my Parents and my peers who supported me through out
of my project.

Priya Indrasan Vishwakarma