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Netflix - Strategic Marketing Plan
Netflix - Strategic Marketing Plan
Netflix - Strategic Marketing Plan
A. Goals (Measurable):
2. First Mover Strategy - Netflix was launched in 1997, prior to the rise
and market penetration of DVD's. Though risky, this strategy put
Netflix far ahead of competitors who have since imitated but have not
been able to improve on the Netflix model. The result is that Netflix
leads the online subscription business with a high degree of customer
loyalty and satisfaction.
C. Action plans:
D. General Conclusions: