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  • Case Study of Marketing Function

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    اسامہ
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    The document discusses the marketing philosophies of four directors - Shehroz follows production, Shahzaib follows product, Shameer follows selling, and Shahjamal follows marketing. The marketing concept is deemed best because it highly focuses on customer demand, needs and wants. If consulting Mr. Abid, the six hour session would extract that the business decline started due to different philosophies between directors, global recession, lack of coordination, and not focusing on customers. The suggested strategies are to apply the marketing concept, divide directors into interested departments, and ensure coordination.

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    The document discusses the marketing philosophies of four directors - Shehroz follows production, Shahzaib follows product, Shameer follows selling, and Shahjamal follows marketing. The marketing concept is deemed best because it highly focuses on customer demand, needs and wants. If consulting Mr. Abid, the six hour session would extract that the business decline started due to different philosophies between directors, global recession, lack of coordination, and not focusing on customers. The suggested strategies are to apply the marketing concept, divide directors into interested departments, and ensure coordination.

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    59 views1 page

    Case Study of Marketing Function

    Uploaded by

    اسامہ
    The document discusses the marketing philosophies of four directors - Shehroz follows production, Shahzaib follows product, Shameer follows selling, and Shahjamal follows marketing. The marketing concept is deemed best because it highly focuses on customer demand, needs and wants. If consulting Mr. Abid, the six hour session would extract that the business decline started due to different philosophies between directors, global recession, lack of coordination, and not focusing on customers. The suggested strategies are to apply the marketing concept, divide directors into interested departments, and ensure coordination.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Case study of Marketing Function

    Question # 1
    Categorize which marketing philosophy each director is following and whose philosophy is best in the
    present marketing scenario?

    Answer
    Shehroz is elder son of Mr. Shehram khan an d he is following the production concept.

    Shahzaib second son of Mr. Shehram khan and he is following product concept.

    Shameer third son of Mr. Shehram khan and he is following selling concept.

    Shahjamal elder son of Mr. Shehram khan and he is following marketing concept.

    Marketing philosophy is best philosophy of marketing management, because in this philosophy


    customer demand, need and want is highly focused. By adopting this philosophy an organization is
    saved from loss.

    Question # 2
    If you would Mr. Abid as a consultant, what would you extract from the six hours’ session that why the
    decline has started in running business?

    Description:
    Decline reason .
     Each director is following he different marketing management philosophies.
     Global recession is another factor.
     There is no coordination between the directors.
     They are not focusing on the customer’s demand, wants, and need.

    Possible strategies.
     Marketing concept should be applied.
     Divide each director according to their interested department
     They should have coordination.

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