BHARATHIDASAN UNIVERSITY CENTRE FOR DISTANCE EDUCATION rappalli ~ 620 024 M.B.A. 2017-2019 BATCH-IV SEMESTER — TIME- TABLE STUDY CENTERS (with in Tamil Nadu; I Chennai: Santiago Academy, No:9, Sowrastra Nagar, 6° Street, Choolaimedu, Chennai - 600 094, 2.Chennai: Madras School of Business, 61/67.Radha Nagar Main road, Chrompet, Chennai - 44 3.Kallakuriehi : Sree Educational Social Welfare Trust, Kallakurichi 4.Karaikkudi : Selvi Edu. Trust(Micro ~ Sys comp. Edu. ).Karaikkudi S.Pennadam = Centre for Sustainable and Rural Development Trust.No.16.Agrahara Street,Pennadam-105 GHHosur—_: Lee Campus Educational Trust, Pot No: 36.4" Main Stret|Nehru Nagar, Hlosur63510. TNelloe : — VICT Study Centre. Vellore. 8Yellore + JKR, Study Centre, 4/103-A, Kottakara Vattam, PudupetP.o, Natrampali,Tk, Vellore: 561 9Nellore = Sri Infosys, Vellore 10. Veliore : Venkakrishna Ednal. & Char. Trusi(V-K.Arts Academy) No.10 &11, Ist Floor, Lakshmi Theatre Complex, Officers line , Anna Salai, Vellore ~ 632.001 JL. Viruthachalam ; STMary’s College, Viruthachalam, 12, Namakkal : Geed Trust ,31- D, Naveen Complex, Mahanur Road, Namakkal 13.Tholudur : Smt. Neelaambal Ramalingam Edu.€:Social Trust, Tholudur(PO),Tittagudi (T.K) Cuddalore 14.Dharmapuri : Shreevani Educational Trust (SET) No,$3, Narasiman south st, Dharmapuri — 636 701 15.Dharmapuri: Sri Annamalaiyar College of Paramedical Sci, 4/556-1 Railway Station Road, Dharmapuri 16.Krishnagiri + Image Study Centre. #8, Town Busstand Complex, Gandhi road, Krishnagiti~ 635 OO V7.Thicuitani : Sri Sai Kripa Academy for Distance Edn.,.No.104, Chittoor Road, Thirattani- 631 209 18. Villuppuram : Valluva’s Education Study Centre, 2/193, Theradi St, Koliyanur, Villupuram Tk&Dt-103 19, Cuddalore ‘Srinivasa Ednal, Trust, No.3949/484,B, Gandhi road, Near Govt. School, Panruti,-607 106 20, Thiruvallur -TVM. College of Education, TVM Nagar. Podaturpet-631 208, Pallipat Tk, Tiruvallur Dt 21. Madurai: JPG Academy, 4/703,2" Poor, Vandiyur Main road, Sadasiva nagar, Madurai 625 020 Dindigul :An-Noor Islamia College, Thamaripadi, Dindigul - 624 00s Vadalur Vallalar Educational Trust. Near Railway Station, Chennai main road, Vadalue - 607 303, IV_SEMESTER CORE PAPERS ELECTIVE: MARKETING Paper~20 International Business Environment’ Paper -23 Advertising and Sales Promotion Poper~ 21 Enterpreneural Development Paper -24 Marketing of Services Paper~22 Total Quality Management Paper -25 Retail Management ‘ELECTIVE: FINANCE ELECTIVE; HUMAN RESOURCE Paper -23 Project Management Paper — 23 Public Relations Management Paper ~24 Global Financial Management Paper ~ 24 Managing Interpersonal Effectiveness Paper 25 Merchant Banking Paper 25 Group Dynamics ELECTIVE : OPERATIONS IVE: SYSTEMS Paper 23 Material Management Paper 23 Software Project Management Paper 24 Lean Manufacturing oper 24 Relational Database System Management Paper ~25 World Class Manufacturing Paper—25 Object Oriented Programming &C ++ | 08.00 - 11.00 | seDater | Sia eee Sec |-2sanis |" roper-a0 | paper | 74.03,2019 | Paper=20 Test ivCoss | Paper=71 Test 1 Class 03.2019 Paper =20 “31012018 0 Test? +Cass | 0 Paper 22 “—hapar-ae | Paper=22 Test 2 +Class | Paper—25 Testi Class | place EE crest wie | | Paper-24 Test 2 Class | ent wth ou fine 3.032019 Last Date for Submission of Assignment with fine 07042019 To: The Co-ordinator Concerned. (The students may be informed accordingly). NOTE : |.The Students will not be entertained at any circumstances for change of CIA marks after the receipt of CIA marks from the Co-ordinator. 2. The Internal Marks should reach our offiee on or befor: 22.04.2019BHARATHIDASAN UNIVERSITY CENTRE FOR DISTANCE EDUCATION, Tiruchirappalli — 620 024. Mail :edegrievances@gmail.com Website: www.bdu.ac.in Phone No : 2407027 , 2407054 Fax No: 2407044, Dr.A. ILANGOVAN Date : 14.03.2019 DIRECTOR ile NOTIFICATION Submission of Assignment is a component of the CIA for theory papers of our M.B.A. programme. In this connection students are instructed to write both Assignments and to submit separately es Assignment ~ I & Assignment - I For each subject, please mention Name, Appl.No, Enroll. No, Name of the paper on each topic. Each Assignment carries 5 marks. (Total 10 Marks) pirecron™ 2 4 Topics for Assignment — IV Semester Paper - 20 International Business Environment (PI6MBA16) Assignment - I (Any two of the topics) 1, Explain the various types of Intemational Business. (2, Discuss the Economic and Political environment on Trade Investment patterns. 03, Write a detailed note on ‘Balance of Payments, Assignment - Hl (Any two of the topic OL. Describe the objectives and functions of WTO. 02, Explain the mechanism of Foreign Exchange Market 03. Write a note on ‘Globalisation and HRD". Paper ~ 21 Entrepreneurial Development (P16MBA17) Assignment —1 (Any two of the topics) 5 OL. Discuss the nature, traits, types and culture of entrepreneur. 02. Elucidate the evolution of entrepreneurs. 03. Explain the project management in detail. . Assignment — II (Any two of the topics) 01. Discuss about the financial analysis and Project appraisal methods. 02. Discuss in detail about the problems of entrepreneurs and sickness in small industries. 03. Explain the role of approaching institutions for assistance. Paper ~ 22 Total Quality Management (PIGMBA18) Assignment I (Any two of the topics) O1. Discuss in detail about the dimensions of product and service quality. 02, Explain the steps involved in implementing TQM and write about factors affecting TQC. 03, Enumerate bench marking, business process reengineering and quality policy in detail. Assignment — TI (Any two of the topics) 01. Discuss about the quality education, process, quality system, and its objectives. 02, Elaborate on TQM culture, quality circles and quality audits. 03, Write about needs and process involved in obtaining ISO certifications. ELECTIVE : MARKETING Paper — 23 Advertising and Sales Promotion (PISMBA4EA4) Assignment I (Any two of the topics) OL. Describe the Legal, ethical and social aspects of advertising 02. What do you mean by ‘Market Positioning’? 03, How will you build an Advertisement Programme? Assignment ~ If (Any two of the topics) O1. Write 2 note on ‘Campaign Planning’ 02, Explain the Selection, Compensation and appraisal of an agency 03. Discuss the various methods of Sales Promotion.Paper~24 Marketing of Services (PISMBA4EAS) Assignment ~ I (Any two of the topics) OL. State the classification of Services. 2. Explain the nature of Services. 03. How will you develop Service Positioning Strategy? Assignment ~ Il (Any two of the topics) O1, What are the different strategies relating to demand? 02. Expiain Service business as a system, 03, Deseribe the inter functional conflict between Marketing and Operation, Paper ~25 Retail Management (PIGMBA4EAG) Assignment ~ I (Any two of the topies) O1. What is “Retailing Mix’? 02, Discuss the marketing concepts in retailing. 03, Explain the cultural and social group influence in Consumer Purchase Behaviour. Assignment — I (Any two of the-topies) 1. Write a note on ‘Traffic Flow'and Analysi 02, Explain the role of 1-7. in Supply Chain Management. 03. Describe the terms ‘Franchising’ and-Retail Equity’ ELECTIVE: FINANCE ‘Paper — 23 Project Management: (P1OMBA4EB4) Assignment ~ I (Any two of the topics) 01, Describe the Project Life Cyele. 02. Explain the nature and scope Of Project Management 03, Hew will you identify the investment opportunities? Assignment ~ [I (Any two of the topics) 1. Explain the essentials of a Project Methodology. 02. Write notes on “Project Designing” and ‘Project Sclieduling? 03. Discuss the various control techniques. Paper ~24 Global Financial Maiiagement (P16MBA4EBS) ‘Assignment ~ I (Any two of the topes) 1, Discuss about the function of IMO, and GATT. (02, Discuss in detail about the balance of payments in the world and balance of payments account of In a 03. Explain the process of measuiing and managing operating exposure. Assignment — II (Any two of the toples) 01. Diseuss about the management of currescy risk and measurement of transaction exposure. 02. Explain the international mortey market and bond market instruments 03. Elucidate the forms and effects of FDI. Paper ~25 Merchant Banking (Pi6MBAAEB6) Assignment ~I (Any ovo ofthe topics) O1, Write about the overiew of Indian finanfal system and merchant hanking in India 02, Explain the merchant banker role in appraisal of projects, designing eapital suture and instruments 03, Discuss in detail about mergers nd acquisitions, Write also abou its types. Assignment — Tf (Any two of the fopies) OL. Discuss in detail about the types of mutual funds arid eval of performance of rmurual finds (2, Ehvedat the process of prepali of prospectus Selection and ete abou who are all involved with it. 03. Discuss the credit rating regilatory framework and its rating process and methodology. ELECTIVE: HUMAN RESOURCE Paper -23 Public Relations Management (P16MBASEC) Assignment I (Any two of the toptes) 1, Deseribe the nature of Public Relations, 02, What are the Psychological factor that abet the perception of Public? 05. Explain the “Public opinion Research” Assigoment ~Il (Any two ofthe topis) OF, Discuss the process in Public relations 02. State the various tools and media used for Public felations. (03. Explain the role of Promotional techniques in Pubic relations, Paper ~24 Managing Interpersoval Effectiveness (P1GMBA4ECS) Assignment — I (Any two of the topics) ‘01. What are the motives of Self-presentation? 2, Write a note on “Sel monitoring 03, Describe the importance of Coinmunication in managing Interpersonal Effectiveness. Assignment ~ (Any two ofthe topies) Of, Explain the nature of attade