SUMMER INTERNSHIP PROJECT REPORT

ON
“MARKET ANALYSIS & SALES DEVELOPMENT OF
IKAMPUZ”

Submitted in partial fulfillment of the requirements for the Two Year Full Time

Post Graduate Diploma in Management

By: Under the Guidance of

Student Name: Ghanshyam Singh Academic Mentor’s
I.T.S- Mohan Nagar Professor. Parul Gupta
Enrollment No: 2016049 Industry Mentor’s Name
Batch: 2016-18 Ms. Akanksha Dubey
Designation: Operation Manager

INSTITUTE OF TECHNOLOGY &SCIENCE

SESSION: 2016-2018
1
 CERTIFICATE OF ORIGINALITY

I hereby declare that this Summer Internship Project is my own work and that, to the best of my
knowledge and belief, it reproduces no material previously published or written that has been
accepted for the award of any other degree of diploma, except where due acknowledgement has been
made in the text.

GHANSHYAM SINGH
Enrollment No.: 2016049
Date:

2
3
 DECLARATION

I hereby declare that the Project Report “MARKET ANALYSIS & SALES DEVELOPMENT OF
Ikampuz ”is my own work to the best of my knowledge and belief. It contains no material
previously published or written by another person or material which to substantial extent has
been accepted for the award of any other degree, diploma or program of any other institute,
except where due acknowledgement has been made in text.

GHANSHYAM SINGH

Roll No.:2016049

Institute of Technology & Science

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 CERTIFICATE

This is to certify that Project Work entitled “Analyzing the role of RM in Your Reputations
Consulting”, is a piece of work done by Ghanshyam singh under my guidance and supervision for the
partial fulfillment of PGDM, a Program offered by Institute Of Technology & Science.

To the best of my knowledge and belief the Project Report:

• Embodies the work of the candidate himself / herself

• Has duly been completed

• Fulfils the requirements of the Rules & Regulations relating to the Summer Internship of the
Institute.

• Is up to the standard both in respect to contents and language for being referred to the
examiner.

Signature of the Faculty Guide

Prof. Parul Gupta
Professor (PGDM)

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 Acknowledgment

I take immense pleasure in completing the project and submitting the summer internship project
report. The success of any project comes with hard work and dedication. An individual needs the
guidance and cooperation from the superiors, peers, faculty mentors and college. I would like to
acknowledge and extend my heartfelt gratitude to all those who have made the successful completion
of this project possible.

I am very much thankful to the College and especially Prof. Durba Roy, core faculty and CRC head at
I.T.S, Mohan Nagar Ghaziabad, for her continuous guidance and support from the proceeding of the
project to its completion. I cannot think of the accomplishment of the project without his assistance
and guidance.

The training program was designed in such a way that it provided a full learning opportunity
throughout the training program. I would like to express my gratitude towards all the people who
guided me throughout the program and their direct or indirect help was priceless for me, without
their guidance and support this project would not have been completed successfully.

I express my sincere gratitude to Ms. Akanksha Dubey, Operation Manager, YRC, Noida for his
belief in me and giving a chance to do market research for the company.

Last but surely not the least, I am very much thankful to my faculty guide, Prof. Parul Gupta, core
faculty and my mentor, for her continuous guidance and support from the proceeding of the project to
its completion. I cannot think of the accomplishment of the Project without his assistance and
guidance.

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 TABLE OF CONTENT
Serial No. Title Page No.

1 Executive Summary 8

2 Introduction 9-12

• Industry profile with data and source. 13-31

3 • Our Product & Its Features
• Our Services
• About Ikampuz

4 • SWOT Analysis 32-38

• Porters Five Forces Model
• STP
• Analysis of 3Cs – Company (Product, Distribution, HR &
Finance interrelationships), Competitors & Customer.

5 • Research Objectives & Methodology of the project. 39-43

• Findings and Recommendations for Company adoption
and implementation.

7 Data Analysis, Observations and presentation of the issues 44-56

concerning the allotted project work.

8 Conclusion 57

9 References 58

10 Questionnaire 59-61

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 Executive Summary

The objective of the project was to study and evaluate present digital market scenario and preference

of the clients of leading company Your Reputations Consulting. Project is focused on the

comparative study of education sectors.

The project starts with the introduction of company and digital sector follows with the scenario of

schools and colleges, institutes in Indian economy and how our company is still dominating the

digital sector.

To complete the project the study has been conducted which based on primary and secondary data
which is collected through survey and websites.

The project was started on 11th of may, 2017 in Noida after knowing all the relevant information
about the Ikampuz, under the guidance of o Ms. Akanksha Dubey, Operation Manager, YRC, Nodia.
The first part of my project involves the study of MicrosoftVisual Studio is platform which provides
the facilities of web designing and app development. And about its Licencing. Ikampuz is an
application that used for communication and collaboration b/w parents, teacher and student.

. Then I have start calling to some of the schools and college in different locations of Uttar pradesh to
collect data regarding my project.

The main purpose of the study to know that how and what manner people attract towards the

company’s product and how they decide which one should be chosen.

Finding and recommendation made based on survey most depicts on the point that digital android

applications should be more customer centric, as many customers are not aware about the digital

India and plan and are not able to decide which application is better for them so that they can give

proper knowledge to the clients. Frequent change of clients should not be done on the routes.

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 Introduction

Your Reputations Consulting is a new generation Online Reputation Management firm based in Delhi
NCR with a team of 100+ professionals from various backgrounds. Our team consists of experts from
technical, marketing, legal and PR background, which have vast experience in building and managing
online reputation. Our continuous research and experience gives our consultants the edge over others
to handle your online image and reviews efficiently and helping you building your business. We have
the ability to assist you to run your business in desired and positive environment. Several
Corporate/Companies from different industries and geographies have entrusted Your Reputations
Consulting with the task of managing their Online Reputation Management and Brand Building
activities.

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Marketing firm based in Delhi NCR. Your Reputations Consulting serves to its clients in building their
online reputation, brand management and public relations to increase their business growth. They have
an expert team of professionals from technical, marketing, PR, legal, content and creative domains
who strive constantly to create unimaginable solutions in online reputation management, digital
marketing, branding and promotions of our valued clients. They have marked our notable presence in
the domestic as well as in the global market.

1. INCREASE REVENUE:
Many prospective customers are researching brands, services, and products online before making the
final purchase decision. Do you know what they are looking for? If not, then you are already missing
out. What difference do your marketing campaigns make if you are not sure what message is being
received by the people you are trying to reach? Most companies start to investigate when their sales
start to drop. For some, regaining momentum is not worthwhile economically and the service or
product is discontinued. What if you had valuable insights about what your target audience is looking
for online? Would this change the game a bit?

2. BUILD TRUST AND CREDIBILITY:

Winning the trust of your customers is a major factor of success. Your clients discuss their purchase
decisions with friends or family and when they have an issue they will most likely spread the word
about their experience. The internet makes everyone a journalist and you should now worry about
negative content spreading like wildfire online. If your company suffers a lack of confidence in the
10
Public, there is a chance that you will never be able to turn it positive again. If you can recover from
this negative publicity to regain trust from your target audience, the cost will be high in comparison
with having a process in place that could have prevented it.

3. SHOW YOUR BEST SIDE:

Current and potential investors, corporations, banks, and the general public are all going online to
research your business before doing business with you. Look at investors as simply being consumers
on a different level. These investors don't know your company well enough and will often make
decisions on the information that is available to them.

Once again if you have a negative reputation online, it will show. Do you want to be associated with a
business with a negative reputation?

4. ONLINE INSIGHTS:

Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost
the confidence of their target market due to this. Today it's very common to see a celebrity or business
with an associated scandal to simply vanish. Quite often this happens by an abundance of all the
negative information floating around about them. During a crisis online it is very common to have
inside information available, but is often leaked to external sources before reaching all of the essential
channels. Back in the day it was easy to remove the issues internally before they went out to the
public. In today's technology driven lifestyle with access to the social web in our pocket, news travels
fast, especially if it's negative. It can take seconds to collapse a brand that took years to build.

5. RECRUITMENT:

Having professional staff is the foundation for a successful workforce. The top individuals in every
industry are forever head hunted and by knowing that, they will most likely research your company
and look at all the facts concerning your brand before they accept any position at your company. If
you know what your competitors, clients, and employees are talking about online, it can make a big
difference in hiring someone with a good reputation.
Online Reputation Management (ORM) has great benefits for businesses. ORM tools enable marketers
to conduct social listening to get a better understanding about what people are saying about their
brands and take more proactive roles.

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6. TRAINING:
It is true that without learning a concept you can’t implement it, but just learning a concept doesn’t
mean that you can correctly implement it. Training can help you to implement the concepts you
learned at your classes.

Summer Training develops confidence in whatever we have learned. After completing training you
will feel much confident about your field. If your concepts are not clear or you have confusions with
them, then at the time of interview, exams or in professional life you face many problems. All
experienced people always like to hear accurate to the point solution to every problem, your career
depends on your sharpness, intelligence and off-course your confidence. So as much as possible, clear
your confusions and get

New ideas of your fields with the help of summer training, project training and become confident and
sincere about your future.

Summer Internship in Noida - Your Reputations Consulting provides various courses during summer
training which according to industry standards are suited to convey the candidate’s best possible
knowledge and training to excel into the industry.

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Industry Profile with Data & Source:
Your Reputations Consulting serves to its clients in building their online reputation, brand
management and public relations to increase their business growth.

Your Reputations Consulting gives you various reasons to choose it:-

1. Well experienced and expert team of consultants from various backgrounds.

2. In-depth insights about most of the industries
3. Continuous R&D
4. One Stop Solutions for all the digital based services
5. Real Time Services and Support
6. Tailor Made Solutions for Clients
7. Ethical and Sound Approach
8. Ensures Privacy & Confidentiality
9. Regular Updates
10. Dedicated Account Managers
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Management:
Our people are our greatest assets and biggest differentiators. They are passionate about results, and
also believe in having a lot of fun along the way. However, that does not take away from the focus on
work. Our people are passionate about delivering results to clients. All Team Member are direct and
straightforward-even if that means telling the uncomfortable truth. We are ambitious and impatient for
success, and yet down-to-earth and approachable.
In short, we are not only the kind of people you would love to work with, but they are also the people
you would want to socialize with outside work. We at Your Reputations Consulting encourage you to
take every opportunity to interact with our people and witness the vibrancy of the office in person.
Your Reputations Consulting is a new generation Online Reputation Management & Digital
Marketing firm based in Delhi NCR. We have an expert team of professionals from technical,
marketing, PR, legal, content and creative domains who strive constantly to create unimaginable
solutions in online reputation management, digital marketing, branding and promotions of our valued
clients. We have marked our notable presence in the domestic as well as in the global market.
Our hi-end technology and updated methodologies help you in getting your business new horizons of
success. We work on conversion rate optimization technique to maximize the conversion of online
audience into customers. Our services ensure a boost into your profit ratios as we turn your business
into a brand.
In this era to technology, computers and smart phones, where everything is accessible just a click
away, you cannot ignore your sound online presence. Be it a startup, a conglomerate, an individual or
an MNC, your social media and internet presence have a direct impact on your products and services.
Keeping these factors in mind, we at YRC develop and design the best possible "Digital Marketing
and Brand Building" campaigns for you, according to your biz type. Our technical team develops user
friendly android and IOS apps, our web developers design the never seen before websites for business,
services, individuals and e-commerce. To help you in image

building and marketing, we offer services like Pay per Click (PPC), Remarketing, Display
Advertising, SMS Marketing, Google Adverts, Social Media marketing etc.

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Our services:

We clean your negative reputation and promote your positive image

We convert your business into brand through online promotion and digital marketing.

Through reputation management and brand management we help you in your business growth.

15
Our Product:

IKampuz is a modern day communication app for education industry. Right from providing unique
features and customized services, we deliver the best possible solutions in the industry. All our
services and features are designed by the experts after keeping in mind the requirements of the
industry. Our services include time-table, assignments, teachers meeting, knowledge center, download,
reward system, sell/donate and mores. Our application is known for not only its best in class user
interface but unique design as well. It is due to our unmatched services and unique concepts that we
are able to garner clients across the country. Without a fail, we provide the most secure online
environment for interacting and integrating, within and outside the institutions.

IKampuz is a modern communication app of great use for the education industry. With increasing
workload for teachers and students it is indeed the best possible solutions available in the industry.
Experts of the education industry have designed its features keeping in view the requirement of the
industry. It provides the moist secure online environment for interacting among educational
institutions and within he institutes. It provides services like assignments, time tables, teachers
meeting, download, knowledge center, sell/ donate, reward system and many more. Its USP is all
about “keeping you connected. It gets reviews from parents and teachers to make effective decisions.
Many a times it is not possible to attend parents teachers meetings but iKampuz provides platform for
Teachers and parents are to interact frequently. iKampuz welcomes innovative ideas and has an ever
growing environment. It provides a number of exclusive app features in the education industry. It
understands the need of its clients and accordingly customizes the services. They are always at service
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For their clients and gives them the best and service provided by them is worth the money paid by its
clients. It not only sells you the best but also offers best after services. They are open to genuine
feedback. This app is also helpful for the administrators as they can easily inform changes in schedules
and can do it quickly and without any hassle. The progress and performance of the students can be
monitored easily, Best performers can be easily noticed. It is also a knowledge center as many
informative articles and write ups can be uploaded for the students. IKampuz is a one stop solution for
parents as well as students. It is very interactive and all effort is made to give the best to the students
and also provide readymade tools for teachers and administrators of educational institutes.

 Parent Company
MOS Champions Consulting (Microsoft Education partner).

 Category
Android application.

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  Sector
Digital education.

 Tagline/ Slogan
Collaborate, Engage & Learn

 Launch date
January 2017

“MARKET ANALYSIS & SALES DEVELOPMENT

OF IKAMPUZ ”

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19
About ikampuz:

 iKampuz is a modern communication app of great use for the education industry/institute.

 The most trusted mobile app for communication and collaboration between parents, educators
and students.

 With increasing workload for teachers and students it is indeed the best possible solutions
available in the industry.

 Experts of the education industry have designed its features keeping in view the requirement of
the industry. It provides the moist secure online environment for interacting among educational
institutions and within the institutes.

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Features of ikampuz:

• Notifications: Want to inform about an event or any changes in the schedule, do it quickly,
without a hassle.

• Polling: Planning something new? Get the reviews from all the teachers and parents to make
effective decisions.

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• Time Table: No need to open the almanac every time you need to know the schedule. Your
monthly time table is just a touch away.

22
• Teacher Meeting: It is not possible to meet the teachers or parents every time you need, but
with Ikampuz, it is possible.

• Assignments: Child is absent for a day or has lost the assignment sheet? Now all the
assignments can be uploaded and accessed via app.

• Reward System: Monitor the progress and performance of every ward in the classroom. Best
performers can be found out at the end of the month.

23
• Knowledge Corner: Upload any informative news, article or write up that could be beneficial
for the students.

• Feedback: Give your genuine feedback about anything and everything that you like or dislike.

• Quiz: A test of knowledge and skills of student through competition between individuals and
teams.

• Sell/Donate: Want to sell or buy the old books, we are giving you a platform. Upload your
requirement for buy sell or donate easily.

• Advertisement: Organizations can now advertise about of their concerns or new products and
services via app.

• Downloads: Now it is easy to download and save any notice or circular regarding any event in
the premises.

24
25
Upcoming Features:

• GPS Bus Tracking: iKampuz is launching a unique tracking system in the app. Now parents
can track the exact location and speed of their child’s school vehicle very easily and also the
time at which the bus is going to arrive at their.

• Attendance: Keeping a track of attendance on daily basis is a tedious task. iKampuz is

bringing in the attendance module in the app. It is now easy to keep a track of attendance in
every subject on daily and monthly basis.

26
• Parent Dashboard: Allow parents to manage all aspects of their performance and online
check their improvement and many more

27
 • Online Fee Payment: Supporting the concept of cashless economy, iKampuz brings you a
facility of online fees payment. The payments could be made by using all kinds of debit and
credit cards. All the transactions are completely safe and secure.

• Online Test: Tests have always been a nightmare for students and well as for their parents.
Therefore, iKampuz is offering a unique feature of online test series. In this feature, teachers
can upload sample tests and important questions for practice purpose that can help students to
improve their results.

Benefits:

• Cost savings.

• Easily Scalable.

• Hassle free.
28
 • Secure Solution.

• Time savings.

• Interactive.

• Brand building.

Key terms for parents:

• Monitored child performance.

• Direct communication to subject teachers.

• Anywhere & anytime access to information.

• Give feedbacks and suggestions freely.

Key terms for teachers:

• Don’t worry about homework as teacher can directly send attachments to students.

• Get connected with parents & students.

• See info for more than one student in same app.

• Share opinions with teacher & parents.

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Our USP:
As iKampuz is all about “keeping you connected”, we leave no stone unturned to deliver the same.

Our unique and outstanding app features is what makes us stand out in the crowd.

At iKampuz, we whole heatedly welcome new ideas and inculcate an ever growing environment. We

pride ourselves on providing the maximum number of, exclusive app features in the industry. Apart

from uniqueness, these features are developed by understanding the need of the hour.

• Keeping you connected.

• Unique and outstanding features.

• Easily understand.

• Easy to use and access.

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Client Satisfaction
We work on the motto of “Know your clients”. Therefore, we always work on knowing the needs of

our valuable patrons and then customizing the services accordingly. Since, we value our clients, we

serve them what we think is the best. Be it our features, price or technology, we ensure to deliver the

value for money paid by the prospects. Our services are not only confined to selling you the best, but

we also ensure the most trusted and prompt after services, just a call away.

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 Ikampuz SWOT Analysis
STRENGTH:
 Two way communication app for parents,
teachers and students.
 New latest features.
 High differentiation price factor, gallery,
notification, quiz, feedback…etc.
 Provide centralized information.
WEAKNESS:
 Only an urban market phenomenon less in
rural segment.
 Ikampuz market is highly competitive and
has a scope to increase market share.
 New in the market no one have
knowledge.
 Not Available for IOS users.

OPPORTUNITY:
 Expand in more institutes and semi –
urban areas.
 Eventually tie up with college’s chains
and University.
 Identify new affiliations of colleges.
 Create digitize nation through our
application chain.
THREATS:
 Launching and advertising of app.
 Getting people aware about the product.
 Need of regular changes in application
according to market competition.
 Defeat rivals application that is already in
market.

Strength:
1. It’s a two way communication app that can be used by parents, teachers and students in which
they can talk to each other.
2. Ikampuz comes with some unique and latest features like notification, time table, polling…etc.
3. One of the best factors of ikampuz is that its price is affordable with lots of features.
4. Ikampuz provides centralized communication to everyone who’s connected with it.

Weakness:
1. Still we have covered only urban market phenomenon and have less initiative in rural segment.

2. Ikampuz market is a highly competitive product and had a scope to increase market share.

32
 3. Ikampuz is new in the market no one has knowledge and less people are aware of it.

4. Currently it’s not available for IOS users but soon it will.

Opportunity:
1. Now we are getting in touch with colleges and school and expanding our product in more
institutes within urban and semi-urban areas.

2. Eventually tie up with college’s chains and University to make our country fully digitize with
our small contribution.

3. Identify new affiliations of colleges and try to understand their needs according latest
technology application.
4. Our effort is to create digitize nation through our application chain.

Threats:
1. It’s not easy to launch and advertise of new application in market.
2. It’s not an easy task to get people aware about our product and let them know benefits of
ikampuz.
3. As market scenario and technology keeps on changing time to time and there is always need of
regular changes in application to compete with other apps according to market competition.
4. Moving forward and create a name in market and defeat rivals application that is already in
market is the toughest challenge for any organizations product.

33
 Porter’s five Forces Model Of ikampuz:

Porter recognized that organizations likely keep a close watch on their rivals, but he encouraged them
to look beyond the actions of their competitors and examine what other factors could impact the
business environment. He identified five forces that make up the competitive environment, and which
can erode your profitability. These are:

1. Competitive Rivalry: Our product is new in market and India is leading towards digital formation
so, this kind of application is rarely available in the market.
But still we have some competitors like:
 Myly
 Class dojo
 School sandesh
 Your school app
 Iguardian
 ERP App

34
2. Supplier Power: Our product price as compare to other applications is very low and affordable
and any school or college can easily adapt it. Rs.20 per user per month.
We are now connected with more than 120+ institutes and 20,000+ students which are kept on
increasing day by day.

3. Buyer Power: Currently we are focusing on increasing our customers and building perception
about our product and keep on updating our product information on website.
Through various methods of advertising and campaigning we were trying to expand our
information to everyone. So that everyone can get aware about our application.

4. Threat of Substitution. Our software is unique in nature and it can be used by anyone easily as it
doesn’t need any special IT knowledge to use.
Our unique features differentiate from other application as it is easy to use, affordable and great
graphics.
For example, if you supply a unique software product that automates an important process, people
may substitute it by doing the process manually or by outsourcing it. A substitution that is easy and
cheap to make can weaken your position and threaten your profitability.

5. Threat of New Entry. Our position can be affected by people's ability by entering in market. So,
we have thought how easily this could be done and how easy is it to get a foothold in industry or
market by putting some unique preposition to our product.

As our product is design by professionals and operate by professional team with latest technology.
Our cloud storage services are safe with SSL security level which is used banks to protect their
information from cyber hackers.

35
S.T.P ikampuz:
 Segment
Colleges and Schools were looking for communication solution with students &

Parents.

 Target Group
Institutions utilizing our application to perform various online services of

ikampuz like advertising, polling, notifications…etc.

 Positioning
Positioned as cloud-based app which provides communication & collaboration

Platform for education sector in India.

36
 Analysis of ikampuz 3C’s

Company:We are the part of Microsoft as an authorized education partner which provides various
training and solutions relation to e-learning.

We want to become part of digital Indian education sector on large scale.

We are unique in features, price, standard which can be easily affordable anyone.

Customers:ikampuz is recently launched application and don’t have any past record. Currently we are
focusing on our internet presence.

Our product ikampuz can be used by any institute or education sector by teachers, parents and
students.

In future we planning to expand our product i.e. it can be available for e-business and organization
sectors.

Provides full customer satisfaction as ikampuz has all features related to education sector.

37
Competitors: ikampuz currently don’t have so many users as compare to other applications and our
websites has brief description about our product as compare to other education application but still we
are under develop.

As compare to other applications ikampuz has 8 running features and 4 upcoming features which other
apps don’t have.

With unique features and prices ikampuz is different from other applications.

Just because of our prices and unique features our competitors working on their application by
expanding their features and decreasing down there prices.

4
Jan-17
3 Apr-17
Jun-17
2

0
ikampuz myly igaurdian my school

[Sales analysis of ikampuz compare to other app.]

38
Research Objective

1) Through the study I have tried to create awareness about ikampuz.

2) To identify the gaps between consultancy and institutions.

3) To give the idea about ROI of ikampuz.

4) To built strong relationship with the customer.

5) To know the market penetration of ikampuz.

Data Analysis, Observations and Presentation of the issues

concerning the allotted project work:

Scope of the Study

The Indian education sector has witnessed exponential growth over the last two decades. While India’s

favorable demographics have helped enhance market penetration, growth has been driven by

innovations in product offerings and distribution by IT companies since the opening of the sector in

2010. Amongst other factors, rapid expansion in the digital life sector coincided with a period of rising

household savings, a growing middle class and a rising working population, all backed by strong

economic growth. More importantly, there has been a paradigm shift and increasingly customers have

been viewing communication solutions as a tool for protection and performance management of their

child. Additionally, increased levels of financial literacy have contributed to the growth of the Indian

digital sector. The scope of the study is very wide.

39
 DATA COLLECTION METHOD

Data Collection Data Collection

Method Method

PRIMARY SECONDARY

EXTERNAL/INTERNAL

PRIMARY SOURCE OF DATA: The collection of primary data comprises of first hand data
from the customers through direct interaction at the point of meeting.

Primary data includes:-

 Questionnaire
 Discussions with the concerned

SECONDARY SOURCE OF DATA: Secondary data is already published or collected

through magazines, newspapers, articles and other external sources. External data, on the other hand,
was generated from internet.

**QUESTIONNAIRE: This is the major source of primary data used for research. It has been
directly collected from the respondents. It has detailed questions based on the parameters related to
ikampuz.

40
Research Design Descriptive research
Research Method Survey method / cold calling
Research Instrument Structured questionnaire
Sample size 50
Sample area Uttar Pradesh and Delhi Ncr
Sampling method Non-Probability/Convenience Sampling
Statistical package Microsoft Excel
Analytical tool Frequency analysis

Research Approach
The relevant data were collected by the researcher from the customers of public and private sector

organizations. And different educations service providing companies – Myly, School Sandesh , class

dojo and iguardian, Your Reputations Consulting were selected for this study based on market share

in digital education sector in India.

The researcher approached the customers of public and private education sector IT companies and

requested them to fill the structured questionnaire to generate the response to the listed objectives.

Sampling Unit

The sample unit consists of customers of public and private sector organizations. There respondents to
colleges, schools and industries.

41
Research Methodologies:
The sample size I have taken is 50 colleges where I have visited and ask questions to complete our
database. This is the confidential task and I had to do it in such a manner so that I can retrieve all the
information related to my research.

As many colleges and schools does not want to share the insight information about the IT Section .
But we need to pull out the information in any manner.

I have visited many colleges and schools but some of them are already present in the SANITY list
which has been provided by the ikampuz and I had to discard those colleges.

Like this I have retrieved information from more than 200 colleges and designing the research for 50
colleges and schools from 200 institutes.

I have done the descriptive research as I have needed to understand the scope of the new product
ikampuz..

The Methodologies that we followed while doing this research includes the following stages:-

1. Collection of data from field as well as internet;

2. Profiling those data;
3. Visiting and calling for filling up the questionnaire and to build up a relationship with the
institutes;
4. Analyzing the data collected and questionnaire filled by us;
5. Dividing the data into three parts namely hot leads, medium leads and cold leads;
6. Calling in those accounts as inside sales for appointment so that the sales team can go and meet
them in order to close deals.
7. Conducting ikampuz Workshop.

42
Research Instrument
A structured questionnaire was used as the research instrument for the study. The

questionnaire was designed in such a way consisting of 20 different questions. The first part

of the questionnaire is demographic profile of the customer, like the name, age, education,

occupation.

The second part of the questionnaire elicited information from respondents regarding major

reason for opting IT technology and ikampuz application, satisfaction level, number of

dependents, and what are their preference in reference to investment.

Field Work
The respondents were contacted directly by the researcher for collecting the relevant data. Proper

care was also taken to maintain the heterogeneity of samples.

Method of Analysis
A. Type of research design: Analytical Research.

B. Statistical Tools: Ratio Analysis & Pie Chart

In the analysis, percentage method is adopted to analyze the demographic profile of the

respondents and other data relevant to the objectives of the study.

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 1. Specify the sector which you belong to?

a. Industry/Organization b. Education c. Others

S.no Response Respondents Percentage

1 Organisation/Industry 54 42 %
2 Education 50 38%
3 Others 26 20%
Total 130 100.00%

Sectors

20%
42%

Organization
Education
Others
38%

Interpretation:
From the above we can understand that 42% organizations are from business sector, 38% are from
Education sector, and 20% companies were comes under other sector of IT industry. So, we can say
that organizational and educational sector is targeted for the service of ikmapuz

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 2. What kind of database do you use?

Sr.No. Database Total User Total Respondent Percentage

1 SQL 52 114 45.61
2 My SQL 48 114 42.11
3 Oracle 16 114 14.04
4 Other 8 114 7.02
5 Not Disclosed 18 114 15.79

Chart Title
Total User Total Respondent

114 114 114 114 114

52
48

16 18
8

SQL My SQL Oracle Other Not Disclosed

1 2 3 4 5

Interpretation:-

This graph shows the different Databases used by the companies for their mailing, developing and
storing the predate work.
This question help the company for launching their database product like Azure cloud service, which
provide the services for the storing the data and perform the task from anywhere in the world.
From the above table and graphs we can see that 46% companies use SQL database, 42% of the
company uses MySQL Database, 14% use Oracle as database & 7% uses other database which
includes IBM DB2, Postgres SQL, Mongo, SQL Elite etc. Majority of the companies uses SQL &
MySQL as database for their projects. Around 16% of the companies did not disclose their
information

45
 3. How many branches do you have?

a.1 – 2 b. 3 – 6 c. 6+

S.no Response Respondents Percentage

1 1 – 2 Branches 52 52 %
2 3 – 6 Branches 26 26 %
3 More than 6 22 22 %
Total 100 100.00%

Branches

22%

1 – 2 Branches
3 – 6 Branches
52% More than 6

26%

Interpretation:
From the above table and graph, we can see that 52%companies have 1-2 branches, 26% companies
has 3-6 branches and 22% companies having more than 6> branches.

46
4. How many employees are there in your organization?

>10 >30 >50 50+

S.no Response Respondents Percentage

1 10> 57 52%
2 30 30 27 %
3 50> 14 13 %
4 50+ 9 8%
Total 110 100.00%

Employees
1 10> 2 30 > 3 50> 4 50+

8%

13%

52%

27%

Interpretation:
From the above pie chart, we can see that 52% companies have more 10employees, 27% companies
has more than 30 employees and 13% companies having more than 50employees and 8% companies
have more that.

47
5. Which Operating System is used by your organization?

WINDOWS Ubuntu MACINTOS OSX Linux Chrome

Fedora Red Hat

S.no Response Respondents Percentage

1 Windows 50 37%
2 Ubuntu 22 16%
3 Macintos 18 14%
4 OSX 12 9%
5 Linux 11 8%
6 Chrome 12 9%
7 Fedora 4 3%
8 Red hat 5 4%
Total 134 100.00%

Operating system
1 Windows 2 Ubuntu 3 Macintos 4 OSX
5 Linux 6 Chrome 7 Fedora 8 Red hat

3% 4%

9%
37%
8%

9%

14%
16%

Interpretation:
From the above graph, we can see that 37% companies are using windows, 16% companies using
ubuntu, 14% companies don’t use macintos, 9% were using OSX, 8% were using Linux, 9% were
using chrome, 3% are using fedora and only 4% were using red hat.

48
6. Which Antivirus is used by your organization?

Quick heal MacAfee Symantec Avast NV Others

S.no Response Respondents Percentage

1 Quick Heal 42 35 %
2 MacAfee 28 23 %
3 Symantec 12 10%
4 Avast 22 18 %
5 NV 10 9%
6 Others 06 5%
Total 120 100.00%

Antivirus
1 Quick Heal 2 MacAfee 3 Symantec 4 Avast 5 NV 6 Others

10%
18%

9%
23%
14%

5%

35%

Interpretation:
From the above pie chart, we can see that 35% companies were using Quick Heal antivirus, 23%
companies using MacAfee, 10% companies Symantec, 18% were using Avast, 9% were using NV and
5% were using other antivirus. So, it shows that Quick Heal is the most common antivirus that by the
IT companies.

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7. How many systems are being used by your employee/staff?

1 – 10 10 – 30 30 -50 50+

S.no Response Respondents Percentage

1 1>10 52 47 %
2 10>30 24 22 %
3 30>50 19 17 %
4 50+ 15 14%
Total 110 100.00%

systems

1 1>10 2 10>30 3 30>50 4 50+

14%

17% 47%

22%

Interpretation:
From the above pie chart showing that how we can see that many systems are being used by your
employee/staff and 47% of the employee were using 1>10 systems, 22% of the employee were using
10>30 systems, 17% of the employee were using 30>40 systems, 14% of the employee were using
more than 50 systems. So, it shows that less employees were using systems in organizations.
50
8. Have you ever used any cloud services? If yes, which cloud service do you use?

Total
Sr.No. Cloud Service User Total Respondent Percentage
1 Azure 11 114 7%
2 Amazon 5 114 4%
3 Other 8 114 10%
4 Not Disclosed 92 114 79%

Total User
1 Azure 2 Amazon 3 Other 4 Not Disclosed

10% 4%

7%

79%

Interpretation:-
From the above table and graphs we can see that 10% companies use Microsoft Azure cloud service,
4% of the company uses Amazon & 7% uses other cloud service which includes AWS, Go daddy,
Rackspace and VM Ware etc. Majority of the cloud service using companies uses Microsoft Azure as
design tool for their projects. Around 79% of the companies did not disclose their information.

51
9. Which Server is used by your organization/institute?

Linux Unix Windows Server MAC FreeBSD Solaris

50%
44% 45%
45% 43%

40%
35% 35%
35% 32%
30% 28%
25% 25% 2105
24%
25% 22% 2016
20% 18% 2017
15% 12%11%
10%
5%
5% 2% 2% 3%

0%
Linux Unix Windows MAC Free BSD Solaris

52
10. Which development platforms are used most at your company?

Sr.No. Platform Total User Total Respondent Percentage

1 .Net 63 114 55.26
2 JAVA 54 114 47.37
3 PHP 34 114 29.82
4 Other 20 114 17.54
5 Not Disclosed 8 114 7.02

Platform
7%
18%

55%

30%

47%

.Net JAVA PHP Other Not Disclosed

Interpretation:-
From the above table and the charts we can see that 55% of the companies use Microsoft .NET
platforms, 47% of the companies use JAVA, 30% of the companies use PHP & 18% uses other
platforms which includes Linux, open source, IOS etc. So we can say that most of the companies
prefer .NET & JAVA as the development platform. Around 7% companies did not disclose their
details.

53
11. How many numbers of IT persons you have in your organization?

1–5 5 – 10 10+

4.5

3.5

3
2015
2.5
2016
2
2017
1.5

0.5

0
1 To 5 5 To 10 10+

54
12. Which type of courses does your institute offer? Does central IT provide substantive
support? (For Education Sector)*

Online Distance Learning Traditional Course Hybrid Courses Others

S.no Response Respondents Percentage

1 Online dis. learning 60 50%
2 Traditional course 32 27%
3 Hybrid Courses 18 15%
4 others 10 08%
Total 120 100.00%

Respondents
1 Online dis. learning 2 Traditional course 3 Hybrid Courses 4 others

8%

15%

50%

27%

Interpretation:-

From the above table and the charts we can see that 50% of the online distance course not used, 27%
of the Traditional course, 15% of the hybrid course & 8% uses other courses.
55
 Conclusion
From the above analysis and interpretation we can conclude that there is a big opportunity for the
android application like ikampuz and Digital Marketing ahead. As stated initially business of IT firms
in India is growing at a compounded rate. Every schools or colleges from different sectors needs a
very easy communication tool which can enhance their work and performance and at the same time
save time for them. Nowadays, schools/colleges are on a regular basis overloaded with projects,
assignments, homework’s, attendance, child monitoring and lots more. For this one of the most
important things that are need in an education sector is proper structure, collaboration as well as good
online support on websites. At the same time it is also necessary to have a user friendly, easy to access
tool for the development. And these entire things are provided by Your Reputations Consulting
through their product like ikmapuz (android application).

So from this research we can conclude the following points:-

 Ikampuz is important for every education sector but schools and colleges make the most use of
it.
 The users feel that ikampuz service is a very pocket friendly app where as they are not
thinking the other way round that if they are investing in this product what is their return on it
or how can they enhance the reputation of their organization.
 Most of the companies are not using ikampuz as they still believe in paper work.
 There is a big opportunity for ikampuz and services of YRC.
 As per my research area aligarh, khurja, bulandshahr I found 60% of respondents want try to
demonstration ikampuz application to operate .

 The users are not aware of the benefits of ikampuz.

 Though this product is a very niche product and has been segmented for only few customers,
but from those few customers, big opportunities can be created.
 Since most education sectors are not aware about ikampuz and its benefits, so, they are not
using any application.
 Education sector is not properly aware about the benefits of ikampuz for maintaining good
reputation and good presence on digital media.
 From personal feedback which I got from the customers, I can conclude that they are interested
to use ikampuz app.

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Observations:
From this empirical study we have done, I have observed some of the behaviors of the consumers
which are as following:-
 Most of the companies work on .Net platform
 Most of the companies prefer ERP development tool.
 Most of the colleges use another application .
 Users of different organization mostly are not ready to disclose information related to the
questionnaire with us.

Limitations:
The Limitations for this study are as follows:-

 This was had a time limited to only two months

 Most of the companies were not reluctant to share any information about their organization
 Lack of proper route-map
 Lack of supporting authorized documents for research

Recommendations:
My recommendation for YRC as followings:-

 Users need more awareness about ikampuz and Yrc. If more online advertising in done, users can
become more aware about ikampuz.
 Ikampuz can provide 2 months free demonstration to the respective institutions.
 Ikampuz conduct the workshop/seminars. These workshops can be provided free of cost .
 If certain active blogs could be created for the benefit of users where they can discuss about
different benefits and problems of ikampuz .
 More focused on rural and semi –rural areas of education institutes there are lack of awareness.

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 References

Brochures/Information booklet

• Product List of MOS Champions Consulting.

• Product List of Your Reputations Consulting

• ikmapuz Report

• Sky InfoTech Annual Report

Book Source

Philip Kotler / Mc Daniels- MKTG (Principles of Marketing)

Websites

http://www.skyinfotech.in/

http://businessworld.com/

http://economictimes.indiatimes.com/

http://www.ikmapuz.com/

http://www.yourreputations.in/

http://moschampionship.com//

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First Name Last Name Job Title

Organization Name& Address

Phone Email Address

Questionnaire

1. Specify the sector which you belong to?

Industry/Organization Education Others

2. What kind of database do you use?

SQL My SQL Other Not Disclose

3. How many branches you have?

1–2 3–6 6+

4. How many employees are there in your organization?

>10 >30 >50 50+

5. Which Operating System Used by your organization?

WINDOWS Ubuntu MACINTOS OSX Linux Chrome

Fedora Red Hat Others

6.Which Antivirus Used by your organization?

Quick heal MacAfee Symantec Avast NV Others

59
7. How many systems are being used by your employee/staff?

1 – 10 10 – 30 30 -50 50+

8. Do you have database server?

Yes NO

9. Which Server is used by your organization/institute ?

Linux Unix Windows Server MAC FreeBSD Solaris

10. Which Database server you have?

Oracle RDBMS IBM DB2 Microsoft SQL Server

SAP Sybase MY SQL File Maker Others

11. Do you have any mailing solution?

Yes No

12. If Yes, which mailing solution is used by your organization?

Lotus Gmail Exchange ZohoYandex Others

13. Which type of courses does your institute offer? Does central IT provide substantive
support? (For Education Sector)*

Online Distance Learning Traditional Course Hybrid Courses Others

14. How many numbers of IT persons you have in your organization?

1–5 5 – 10 10+

15. What software do you use for office documentation?

Office Suit 2010 Office Suit 365 Office 2012 Office Suite 2017

16. Which type of courses does your institute offer? Does central IT provide substantive
support? (For Education Sector)*

Online Distance Learning Traditional Course Hybrid Courses Others

60
17. If Yes, what kind of challenges that your institution/organization faces in supporting
students in the uses of technology? (For Education Sector)*

Responding to increase technical support demands from students

Maintaining current technical infrastructure

Providing 24*7 support

Upgrading classrooms to enable the use of technology

18. If Yes, are you interested in latest Cloud services?

Yes NO
19. Do you use any communication application in your institute/organization?
Yes NO
20. If No, are you interested in using of any our latest technology?
Yes NO
21. Any feedback or suggestions?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

JOB TITLE Name Contact No. email

MD
CIO/IT Head
Purchase Head

61