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    The document discusses emerging consumer expectations and drivers of change in online shopping. It notes that consumers now expect online shopping to be simple, easy, fast and save them time and energy. Technology advancements like the internet and mobile apps have triggered shifts in consumer behavior, making people more accustomed to online transactions. The document suggests some innovation potentials like creating an e-commerce website or online advertisement to tap into these emerging trends and better serve consumers.

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    The document discusses emerging consumer expectations and drivers of change in online shopping. It notes that consumers now expect online shopping to be simple, easy, fast and save them time and energy. Technology advancements like the internet and mobile apps have triggered shifts in consumer behavior, making people more accustomed to online transactions. The document suggests some innovation potentials like creating an e-commerce website or online advertisement to tap into these emerging trends and better serve consumers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    12 views1 page

    Canvas PDF

    Uploaded by

    Hafizah Halim
    The document discusses emerging consumer expectations and drivers of change in online shopping. It notes that consumers now expect online shopping to be simple, easy, fast and save them time and energy. Technology advancements like the internet and mobile apps have triggered shifts in consumer behavior, making people more accustomed to online transactions. The document suggests some innovation potentials like creating an e-commerce website or online advertisement to tap into these emerging trends and better serve consumers.

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    © All Rights Reserved
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    of 1

    1. ANALYZE 2.

    APPLY

    Basic Needs Drives of Change Innovation Potential Your Innovations

    -Online shopping Trigger -Creating our own -Services which are E-


    Shifts -Advancement of technology internet where website commerce and online
    -Front door delivery -People’s behaviour they are online banking and advertisement website
    where they are busy, like webpage, socmed, billboard, tv’s ads, -On internet
    -Easy payment transaction have fast response and apps through phones.
    practice convenient. Who
    Emerging Consumer -Shopback or cashback.
    Expectations -Working parent or adult
    Inspiration
    -Working adult unmarried
    -Simple, easy, fast process -University Students
    -eg : Mr DIY has created a website page
    of buying anf selling -People outside Kelantan
    activities -Expand business in any other states from Kelantan
    -from physical state to online website or joining under big e-commerce
    platform
    -save time and energy

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