Yra Dominique D.G.

Chua
AB Psychology 1-D
SS1D: The Contemporary World

Create your own SWOT Analysis of any of the media culture present in our country.

Strengths
● The Philippines has been noted to be the freest press in Southeast Asia.
● With the progression of time, and advancement of technology, all means of accessing
media and information has been upgraded and become more available to the masses
nationwide.
● Multiple platforms are available and accessible for almost everyone in the country to
share and gain new, current, and old information
● Accessing media and information is no longer limited to paper and via courier, with just a
simple flick of a finger or a click of a button, information and media is readily available.
● Even normal and ordinary people have the initiative to go on several social media
platforms and share new information or spread awareness of a certain issue or incident.
● Some Filipinos are learning to be more alert of the things they say, information that they
share, and the issues that they talk about because they are also learning to do more
extensive research and reading; thus increasing awareness, too.

Weaknesses
● A high percentage of Filipinos are still gullible and susceptible to “fake news”
● There are Filipinos who actively choose to participate in the recent emergence and influx
of “fake news” for their own sake and satisfaction or for a hidden agenda, which is most
likely, to be political.
● There is a one-sidedness or a bias that is sometimes evident on media reports and news.
Those who participate in this are probably for one political party or the other
● Wrongful use of the access and channels of philippine media, such as spreading fake
news, becoming a poser, a greedy and self-involved “influencer,” posting a over-
exaggerated story just to gain likes and followers, etc.
● This may be considered as a “minor” weakness, but still a weakness nonetheless, is the
Filipinos’ lack of basic knowledge about their own national language. Proper use of
grammar, spelling, etc. is most often ignored and foregone because of the notion that “no
one cares because it’s just Filipino,” which is also linked to another weakness, that is
● Filipinos think that English is a more superior language than Filipino, which is definitely
incorrect. Yes, English is the global language and citizens of a certain country must learn
it order to be globally cultured and to be able to communicate internationally. But one
must not think of it as “superior” to their own national language.
 ● An increasing number of Filipinos also actively engage in smart-shaming their kapwa
Filipinos, especially when the person they converse with throws real facts, statistics, big
words, or even simply just has a point.
● Aside from smart-shaming, some Filipinos also end up calling out almost everything. As
one raises an issue, or states an opinion and/or observation, and it trends across a social
media platform, some Filipinos choose to “call out” that person for a certain moral issue
that his/her post defies, when in fact, that was entirely beside the point. This can also be
considered as a form of ‘crab mentality,’ seeing as how they try to drag the person that
posted down because what he/she said has garnered a lot of likes and attention.
● Our Freedom of Speech can also be considered as a weakness of today’s media culture
seeing as how loosely Filipinos exercise this freedom: without respect or any ethical
morality. Just because something is allowed doesn’t always mean it should be done, And
if it should, then it should be done with respect for the person one is addressing, and not
with the lack thereof.

Opportunities
● With the emergence of technological advancement, and increasing number of credible
platforms, absolutely anyone can have access to the online and/or TV media.
● Through smartphones, even normal and everyday-people can now “cover” a certain
current situation at present time via the camera on their smartphones. This is how some
local TV/News channels are able to show video coverage of the news they are reporting
even if they weren’t present during the peak of the issue, also by crediting the certain
person who captured it on video.
● International TV networks are now branching out/offering licenses for local versions of
their own channels such as CNN.

Threats
● The freedom of the press and our own freedom of expression sometimes makes us easy
targets, especially the press and media; targets for those who are against exposing the
truth and against total transparency throughout the nation
● The current administration, much like the Marcos administration, are threatened by just
how free the press is, and just how much they try to expose. So they resort to filing cases
or arresting members of the media and press. It was even worse during the Marcos
administration, where they either abduct or extrajudicially kill that press member or media
personnel that exposes too much of what’s really happening.
● Some prominent people from the press and media industry have experienced being
served with a case against them and/or even experienced going to jail due to these
cases, such as Rappler CEO, Maria Ressa.
● Some people are taking advantage of the Filipinos’ susceptibility to believing fake news,
and are using this for either their own or a political agenda.
● Using and hyping up irrelevant news to distract the masses from the real issues that the
country needs to face.
● Some political parties consciously engage in controlling network channels, specifically
their news segments, so that the reported news would shed good light to their own and
only report bad news on their rivals.