Curis Technologies- Talk Medicine

PROGRAMME – MASTERS OF BUSINESS

ADMINISTRATION

SUBMITTED TO:- SUBMITTED BY:-

DR. ROHIT PANDEY name-aKriti VaRma

roll no MBA/10003/17

SPECIALIZATION-MBA

(Marketing)
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Acknowledgement

First of all, I would like to thank the Almighty for giving me the
strength and the aptitude to complete this report within due time. I
would like to express my gratitude to all the people that were
involved both directly and indirectly in the preparation of this report. I
apologize to
the people whose names that I have not mentioned and their contributi
on is highly appreciated by me.
It is indeed a great pleasure and privilege for me to present report on
“Business Development of Medicus App among Doctors”.I want to
thank all the officials that were involved. I would especially like to
thank Mr. Rishikesh Rajan Strategy Manager (Medicus -Talk
Medicine) for giving me time and sharing his thoughts and insights
regarding his company as a whole. I would like to thank him for
giving me the required information to commence this report and for
providing the permission to do the required research work.
Mr.Rishikesh Rajan
Strategy Manager
Medicus-Talk Medicine

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Declaration

We do hereby declare that this project entitled with “ Business

Development of Medicus App amongst Doctor’s in Ranchi” is an
original work. This is for fulfilling the requirement of project report.
It has never been submitted nor been published elsewhere.

Date:

Place:

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EXACUTIVE SUMMARY

The Summer Training Program in MBA is very beneficial to have

practical exposure of how things really operate in market. Being a
student who wants to mark in marketing field, the best place to gain
practical understanding of marketing is to do summer training in the
marketing department of Pharmaceutical Industry which can
be regarded as one of the most dynamic industry in India. I completed
the summer training with Medius-Curis Technology, which is
recognize as fastest growing 24X7 personalise digital MR. I am proud
to work as an internee with “Medicus Company” and this experience
will surely help me in my future assignments as a marketing
professional. The absolute guidance and concern of higher
management of the staff of all departments especially the marketing
department facilitated in making my summer training a wonderful
learning experience in all aspects.

Summer training offered to me was eight weeks which was based on

marketing project. Through these projects, I was able to get
direct interaction with different doctors along with Marketing
communications.

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Overview of Medicus

Medicus is a digital platform that enables alliance among Doctors,

Pharmaceutical Companies and Distributors using technology to
decipher the conundrum of Medical Galaxy.

Medicus is a brain child of Curis Technology Pvt Ltd. It is trying to

viaduct the aperture between various stakeholders of the pharma
industry and also believes in elucidating real world problems with the
help of experts, technology, statistics.

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Introduction
The pharmaceutical industry is the world’s largest industry due to
worldwide revenues approximately US$2.8 trillion. Pharma industry
has seen major changes in the recent years that place new demands on
payers, providers and manufacturers. Customers now demand the
same choice and convenience from Pharma industry that they find in
other segment. Indian Pharmaceutical Industry is poised for high
consistent growth over the next few years, driven by a multitude of
factors. Top Indian Companies like Ranbaxy, DRL CIPLA and
Dabur have already established their presence. The pharmaceutical
industry is a knowledge driven industry and is heavily dependent on
Research and Development for new products and growth. However,
basic research (Discovering new molecules) is a time consuming
and expensive process and is thus, Dominated by large global
multinationals. Indian companies have only recently entered the area.
The Indian pharmaceutical industry cameinto existence in 1901,
when Bengal Chemical & Pharmaceutical Company started its
maiden operation in Calcutta. The next few decades saw the
pharmaceutical industry moving through several phases, largely in
accordance with government policies. Commencing with repackaging
and preparation of formulations from imported bulk drugs, the Indian
industry has moved on to become a net foreign exchange earner, and
has been able to underline its presence in the global pharmaceutical
arena as one of the top 35 drug producers worldwide. Currently, there
are more than 2,400 registered pharmaceutical producers in India.
There are 24,000 licensed pharmaceutical companies. Of the 465 bulk
drugs used in India, approximately 425 are manufactured here.
India has more drug-manufacturing facilities that have been approved
by the U.S. Food and Drug Administration than any country other
than the US. Indian generics companies supply 84% of the AIDS
drugs that Doctors without Borders uses to treat 60,000 patients in
more than 30 countries.

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Literature Review

Digital products are increasingly part of the commercial landscape.

Technology –facilitated environment in general have received
considerable attention in the literature on marketing. The existing
knowledge base on digital content in relation to other offering then
further analyzes the marketing implication with an adjusted marketing
mix framework. The key characteristics of the digital content
identified are information recombination, accessibility, navigation,
interaction, speed, and essentially zero marginal cost. The internet
boosts immeasurably our collective capacity to archive information
which will expand access to good job and better heath.
Mobile health application has recently attracted attention from both
the manufacturing sector and research community. The evolution in
the use of the smart phone has been aided by advanced
communication and presents challenges in terms of the reliability and
accuracy of application. Awareness of these challenges could help
industries and designers to develop better tools to enable patients and
users to access effective apps. The aim of the study is to identify the
critical features and contain for m-health apps and the essentials
components for a salient m-health applications to gain a deep
understanding of the critical contain requirements for future
improvements in m-health app feature. Four prominent characteristics
of the most important features emerged from the review of the
literature
a) Reminder
b) Monitory Program
c) Training Program
d) Community network feature

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This features were then in corporate into the design of m-health frame
work. It is our hope that m-health technology adoption will increase
in near future by improving patient engagement. The authors believe
that by understanding m-health app critical contain recommends and
its classification, new solution may be reviled with the potential to
overcome the present challenges.

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BRIF HISTORY OF THE COMPANY

Type Public

Founded 2017
Founder Manav Shah
Co-Founder Bhavesh Shah
Headquarter Mumbai, Maharashtra India
Area Served All over India
Products Medical Practices
No .of Employees 11-50
Website http://www.themedicuspp.com/

COMPANY VISION
 To bridge the medical universe by connecting all partakers through
technology and digital platform and creating an effective ecosystem.

COMPANY MISSION
 To provide a holistic potent environment enabled by a technology
platform for Doctors, Pharmaceutical companies and Distributors to come
under a single roof and exchange their best practices, knowledge and
information to foster a sea-change for the betterment of patient care.

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COMPANY CULTURE

 There’s no magic formula for great company culture. The key is just to
treat each other, how you would like to be treated. The company aims to
carry the torch high like a harbinger and believe in setting examples that
teams pick up and propel forward with vigour.

COMPANY PURPOSE
 The company aims to empower pharmaceutical companies to provide
digital innovative services that will modernize/revolutionize the patient
healthcare with collaborative action from various participants, make
medical world better and facilitate the quantum leap.

LOGO

 The logo comprises of 3 important elements and the two dots in the upper
portion of the logo signifies the direct connection between Doctors &
Manufacturers. Here, the Stethoscope is for Diagnosis & Cure. And the
medicine lies in the heart of the Logo.

COGNIZANCE
They are bringing doctors manufactures and distributors on one platform, just
trying to assure maximum healthcare.
Doctors: To equip doctors with the best knowledge management system. One
go-to location that will quench all the knowledge needs. The company has
Newsfeed, Chat, Medicinal information, webinars and many advanced tools to
facilitate doctors in this quest of never ending knowledge acquisition.
Manufacturers: A digital platform to the manufacturers for promotion and
distribution of medicine, rich source of analytics based knowledge for
forecasting geographical demand.

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COMPANY CLIENT

COMPANY INTRODUCTION
Medicus is Doctors digital MR, tailor- made to quench all the medical thirst, be
it for medicinal information, health care news, doctor reviews on drugs, clinical
trials, patient health records and a lot of other enthralling features.

Doctors no longer have to entertain the ever increasing number of MRs, connect
with all leading pharmaceutical companies from across the country with
Medicus. These amazing services are available to the doctors around the clock
and you could avail the same as per your liberty and convenience.

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Medicus ushers can novel universe of Medical Fraternity and unbolts the
trove of knowledge for doctors.

 Gain access to latest medical news cross the globe.

 Connect with top manufacturers from across the country.
 Get and Give the second opinion
 Get exhaustive information on all medicines.
 Participate in webinars removing the constriction of time and travel.
 Maintain and preserve patient information for easy and around the clock
access.
 Access expert reviews of new and existing drugs.
 Ask for clinical trial reports.
 Enquire for samples for review and provide feedback.

Be a part of the Exclusive Doctors Club and relish the myriad benefits.

▓ About the App (Medicus)

Medicus is a digital platform that enables alliance among Doctors,

Pharmaceutical Companies and Distributors using technology to decipher the
conundrum of Medical galaxy. Medicus is a brainchild of Curis Technologies
Pvt. Ltd. It is trying to viaduct the aperture between various stakeholders of the
pharmaceutical industry and also believes in elucidating real world problem
with the help of experts, technology & statistics.

Available for I phone User Available for Android User

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APP FEATURES
▓ NEWSFEED, ON YOUR FINGERTIPS

 Get access to healthcare news, peer opinions and a lot more from across
the globe.
 Medicus envisions the impact of digital health technologies on the future
of healthcare, and helps doctors, patients, manufacturers and distributors
make it a reality. Thus, provides a portal by which medical news is
provided on a regular or continuous basis for onward distribution or
broadcasting.
 Doctors generally have an innate need to remain abreast with medical
news feed. Through this portal, doctors can gain access to latest medical
news and information on upcoming seminars. Along with this, doctors
can discuss their clinical challenges and crowd source the answers in a
24/7 moderated environment. Doctors can have the benefit of sharing
their cases (detail: X-rays, blood reports) where the other doctors can give
their opinions.
 Medicus will be the only medical news app for all the doctors to keep
themselves up to date on new medicines, industry trends, and share
opinion and cases.

▓ ACCESS TO MEDICINE INFORMATION

 Medicus is a digital medical library that provides features of comparing

the medicines online.
 Being one of the best medicine information app, all the information on
medicines, composition, and trail cases can be accessed on the go and at
your own convenience. Medicus not only does the robust offering supply
of basic information regarding the side effects and dosage amounts of
various prescription drugs, but also it allows its users to contact the
manufacturers directly. If required, free medicine samples for doctors can
be asked for.

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 Along with medicine information, comparative database of all the

medicines have been segregated under various sub-domains giving
information regarding the effectiveness, availability & peer opinions.
▓ CHAT AND CONNECT WITH PEERS

 Medicus, an app that has launched various portals which work towards
enhancing communication between different branches of medicines has
paid closed attention to the needs of doctors and has come up with a
platform which is exclusively meant for doctors.
 Through this platform, doctors can easily locate each other which are
essential as specialization restricts their knowledge. So, they can get
doctor’s advice online, discuss different cases, solve queries, take second
opinions with a doctor, pool in ideas & inform one another about latest
researches. After registering in here, they can also chat with each other
which would hasten the process of solution seeking. This global doctor’s
chat app bridges the gap between recent advances & researches taking
place all over the world and the doctors. As now, it is just a click away.
 Thus, it will be a great help to them in becoming aware of the work
policies and functioning across the seas.

▓ PATIENT INFORMATION ON THE GO

 Medicus, along with other facilities that it provides, has come up with an
online portal that connects doctors and patients with a digital database
enabling them and medical health personnel to keep a record of the
individual cases they come across. This initiative proves to be very
helpful as digitalization is at its peak because it promises quick & easy
access to information which is both accurate and secure. Neither the
patients nor the doctors have to undergo the taxing process of record
keeping and maintaining it.
 You will be amazed to find out that this is not where it ends as this portal
is also doctor-friendly. In today’s world where many rely on specialist’s
opinion, it is essential to provide the same to a patient who is paranoid
and anxious, as empathy is a must for a good doctor. This portal provides
a platform for all the doctors to come together. Thus, they can easily
consult each other on the matter of patient care and health information or

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to solve any patient query outside their field of specialization. It will also
help them to cut down on time and refer the patient to the desired doctor.
 Thus, we recommend you to use this online doctor patient portal which is
both doctor and patient friendly as it removes the communication barrier,
so that patients or the medical science world doesn’t suffer.

▓ MEDICINE FEEDBACK TO MANUFACTURERS

 The 21st century has seen an evolution in all aspects where technology
has not only evolved as a separate field but also has made its place in
all specialities. This another thoughtful initiative by Medicus aims at
optimum use of technology to uplift medical science in all the ways it
can.
 Medicus has one-stop source for hundreds of lists containing
pharmaceuticals companies contact details and addresses from which
doctors can connect pharmaceutical companies. It is common practise
where in the pharmaceutical companies hire the middleman to
promote and sell their drugs to the doctors who would then prescribed
it to the patients. This service by Medicus provides one-one link
between manufacturers and the doctors where the manufacturers just
have to registered or upload their company’s name along with the list
of drugs they manufactured. This will be visible to all the interested
doctors who are then free to choose their service providers.
 There is a feedback feature where the doctors can mention their
heartfelt opinion about the drugs as well as response of patients
towards it. This would help the pharmaceuticals companies to
improvise and provide better facilities which will be more patient
friendly. Thereby raising the standards of medical science throughout
the country.

▓ WEBINARS AND VIDEO-CONFERENCES

 In today’s business world, taking advantage of new opportunities

requires agility, scalability and innovation. Webinars have never had a
more important role in commercial world than they do today.
Attending a webinar is anytime convenient as there is a massive
reduction in travel time and cost.
 Medicus provides a digital platform for all the manufacturers to host
webinar for doctors so that they can reach out to a millions of doctors

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in just one go. All that manufacturers will have to do is to spread the
word about the medical seminars online via our amazing newsfeed
and once the traction is created they can start the online seminar and
doctors from all across the country can view it. This can potentially
increase the manufacturer’s profitability simply from the comfort of
their desk.
 With Medicus, the manufacturer will have two options, either
conducts a live seminar (just like Facebook live) or else uploads a pre-
recorded seminar and doctors can view them at their leisure.

▓ APP UPCOMING FEATURE * (VIDEO CONFERENCE)*

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BUSINESS DEVELOPENT OF MEDICUS APP

CONCEPT
Business development entails tasks and processes to develop and implement
growth opportunities within and between organizations. It is a subset of the
fields of business, commerce and organizational theory. Business development
is the creation of long-term value for an organization from customers, markets,
and relationships. Business development can also be taken to mean any activity
by either a small or large organisation, non-profit or for-profit enterprise which
serves the purpose of ‘developing’ the business in some way. Business
development activities can be done internally or externally by a business
development consultant.

IMPORTANCE OF BUSINESS DEVELOPMENT

Back-end Work
A work that companies do not give much weight to and thus their bottom line
shaken up and shoes some bad figures, well what all works come under back-
end work, customer service to bringing the clients to the counter, there are
several back-end works without which the company might not survive at all,
hence it is very important to have business development team to handle such
things with the expertise that they bring to the table.

Marketing
Every company thinks that they are the best at marketing and no doubt they put
in all that is there to put in but they do not understand that they should give the
work to the people who bring expertise and help their company in improving
the efficiency of their company. It is important to have good marketing in place

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after all that is what is going to bring in the customers which will eventually
improve the bottom line.

After Sales Service

Which is that company who doesn’t want to retain customers and enlarge their
market share balloon, well I don’t think there is one, so when every company
wants to retain their customers and have them satisfied they require a good after
sales service which is not possible for the company to deliver with all other
things that they are working on and hence it is not a bad idea to go for business
development companies for having perfection and gradually satisfied customers
which not only retain your customers but also help you grow by having your old
customers spreading goof word about your company.

Technical Support (Website Development)

Don’t you want to have a perfect website for your company which is smoothly
functioning every time with a very user-friendly user interface? I bet you do, but
do you have enough human resource and enough resources to manage a full
fledge website with an independent server which increases the cost exorbitantly.
Now that you want a good website with reduced cost what is that one option
you are left with? That is business development which will take care of the
website, just like their own and will help the business grow.

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Consultation and Investment Decisions

Everything is cool till the time your most important decisions are in line with
the business interest and to have that in place you need a very thorough research
which will lead to the best decision unless you believe on your gut too much or
you tend to have premonitions which alarm you for the unpleasant events. Thus,
it is important to have this done with the help of some business development
team whose work is to specifically conduct a research and come up with good
decisions.

This is though not the exhaustive list of the reasons you should have business
development in place, but good enough reasons to alarm you if you want to
have your business grow because these are the things which contribute to the
growth of your business.

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Objective of the study

The main objective of the study is to conduct a research is to
understand the market and develop the positioning of new product in
the market.

Primary objective

To study and understand the concept and process of marketing

research
To understand and get the concept of marketing of
pharmaceutical products
To get the practical implementation of the process involve in
any product launch

SCOPE OF THE STUDY

The scope of project involves in the study of the business statergy to
understand the their mechanism and action . The project report also
involve the findings of current Medicus app availability among
Doctors with the marketing research and developing a statergies for
positioning for app through collected data.

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RESEARCH METHODOLOGY
Research methodology is the arrangement of condition for collection
and analysis of data in a manner that aims to combine the relevance to
the research purpose with economy in procedure. Research is
conceptual structure within which research is conducted. It is way to
systematically study and solve the research problems.

Research Design
A research design is framework or blue print for conducting the
market research project. It details the procedure necessary for
obtaining the information needed to structure or solve marketing
research problem. Although a broad approach to the problem has
already developed, the research design specifies the detailed the nuts
and bolts of implementing the approach. A good research design will
ensure that the marketing research project is conducted effectively
and efficiently. There are three types of research design:-
a) Descriptive:- After defining a problem from exploratory
research, we should define questions, people surveyed, method
of analysis, data collection and analysis of problem
In this project Descriptive Design will be used.
Research design is categorized as mentioned below:-
a) Sources of data collection
b) Method of data collection

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Sources of Data Collection

 Secondary Data:- The data is collected through internet
for the purpose of interview through unstructured
questionnaire.
With the help of secondary data we analyzed the awareness of
Medicus app amongst Doctor’s. It help in identifying the need and
awareness of app to the doctors.

Method of data collection:-

 In depth interviews:-In-depth interview is a qualitative
research technique that involves conducting intensive
individual interview with a small number of respondent to
explore their perspective on a particular, idea, programme,
situations.

Objective of the study

To take comparative view and analyze the parameter’s
affecting Doctor’s perception.

Rationale of the study

The purpose of this study is to assist and promotion of
Medicus App and know how to improve in their service
toward the Doctor’s.

Methodology
Visiting the doctors in various region of Ranchi with different
specializations.

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 Study design:
The study was done to know the perception of the
doctors,their attitude towards company’s product

 Sample design:
Collect primary data through Exploratory research
specifically field survey by visiting various doctors
of varied kind of specializations.

Tools of data collection

 Questionnaire
A questionnaire is a research instrument which consist of
series of questions and other prompt for the purpose of
gathering information from respondents. Although they
are often designed for the responses, this is not always
true.
Questionnaire has advantage over some other type of
surveys in that they are cheap, do not require much effort
from the questionnaire as verbal or telephone surveys are
often have specialized answer that make it simple to
compile data.

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ANALYSIS

120%

100%

80% unaware
in approriate
60% improvement
average
40% good

20%

0%

INTERFACE
 From the above diagram the conclusion can be drawn is that-
 5% of Doctor’s thinks Medicus app is good.
 10% there is average in performance.
 30% are thinks there should be improvement in the app.
 20% think it is less useful.
 35% are unaware about the Medicus app available in the market.

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Conclusion:
Business Research for Medicus app was conducted
successfully and we found out various feedback from doctors
that would help in improving it.

Learning:
I learned a lot and it seems how to do marketing at ground
level, communicating new people, improve my managerial
skills.

Outcome
The outcome of the Medicus app among the Doctor’s is very
less due to inadequate information, lack of awareness and less
advertisement .Through the users(Doctor’s) see the app user
friendly but on the other side its feels to lack of information or
inappropriate as it does not includes each and every
information which a doctor’s wants from the app.
So, doctor’s have less interest towards the app and feels much
time devoting app in search of information.

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