Sruti Nair

Sr.Analyst, Business Development

Business Development & Marketing Professional adept in Business Analysis , Strategy

Development, Market Research and Project Management with 5+ years of work experience
across multiple domains – Heathcare, Retail & Manufacturing

CORE COMPETENCIES/EXPERTISE
US Bid Market Research
Healthcare Management & Analysis
Business Stakeholder Microsoft Office –
Analysis Management PowerPoint, Excel

IBM SPSS, Business Business Strategy

Tableau Development Development

Consultative Advanced Decision Data Crunching &

selling Analytics Visualization

EDUCATION PROFESSIONAL EXPERIENCE

Sr. Business Development Analyst – Healthcare Testing May 2016 - Current
Cognizant (2 years 9 months)
 PGDM IN Chennai
Marketing &
Operations from
IMT Ghaziabad KEY RESPONSIBILITIES:
(82.1%)
 In depth knowledge of US Healthcare Ecosystem – Payers, Providers, Pharmacies &
 B.E (Material Government Markets
Science) from
 Tower Lead for Provider & PBM HC testing practice
College of
Engineering,  Bid Management by driving solution team & responding to RFPs and RFIs to end of
Guindy, Anna sales cycle
University  Manage stakeholders & map solutions/products to meet client techno functional
(84.6%) requirements to win business
 Account Mining of existing accounts to identify potential growth opportunities
 Evaluate trends, market forces and internal sources for identifying new business
CERTIFICATIONS
opportunities
 Provide actionable insights to leadership on technology adoption (digital, cloud, mobile
 Six Sigma – Green
Belt certified from etc.) across clients for formulating account strategies
MSME, India  Thought Leadership - Develop GTM strategies & publish POVs on latest technology
trends in market, competitor analysis, BD impact analysis etc.
 Certified Academy  Lead and manage client visits & proactive discussions by providing required data points
for Healthcare to make a sale
Management
AHM250 (Cognizant
Certified KEY OUTCOMES:
Professional)
 Won 4 strategic deals with a combined TCV of 8+Mn USD
 Certified ISTQB  Formulated and Executed Cognizant’s strategy to venture into Provider Product space
(Cognizant
– for EHR development & testing
Certified
Professional)  Developed marketing collateral for Cognziant N2B7 vision into Business Process
Assurance & Digital space
 Developed an Excel tracker for the BD team to map each opportunity with Sales ID
and opportunity details on competition, Revenue, Close Date etc. to derive insights for
leadership consumption
 PROFESSIONAL EXPERIENCE
Short Term Sales Associate – Retail Sales May 2015 – July 2015
ACHIEVEMENTS & Perfetti Van Melle (3 months)
AWARDS Jalandhar

 Received “Best KEY RESPONSIBILITIES:

Associate
of the Quarter Award”  Worked as part of Salesforce Effectiveness on initiatives of Territory redesign and
Q3 2018 in Cognizant productivity improvement for on field territory managers & sales representatives
(benchmark & standardize PVMIs rural network)
 Awarded “Top 10  Develop a model for executives to optimize their beat plan across the identified territory
rural project of 2015” to drive monthly sales & meet head quarter targets
by RMAI, India

 Received silver medal KEY OUTCOMES:

for Best Content
Developer, Total  Devised a beat-plan for distributors which led to a projected increase in sales from INR
Employee 50,000/month to INR 2,00,000/month per Sub Db realizing true potential of each district
Involvement, 2013,  Modelled a merchandising strategy to visually improve impulse purchases
TVS Motor
 Project selected to be presented to PVMI board
 Placement
Committee Member,
IMT Ghaziabad PROFESSIONAL EXPERIENCE
Production Engineer – Manufacturing Nov 2011 – May
TVS Motors 2014
(2 years 6 months)
Hosur

KEY RESPONSIBILITIES:

 Set-up of new transmission component design parts which includes capacity planning,
make-buy decisions, man power estimation, manufacturing process of made-in-work parts
 Designed Heat Treatment process of transmission components to meet the drawing
specification, its verification, validation and standardization for mass production

KEY OUTCOMES:

 Optimised a rinsing process by eliminating a harmful de greaser resulting in a recurring

cost benefit of INR 23 lakhs/annum
 Designed and Proved Heat Treatment cycle of BMW Camshafts – Inlet and
Exhaust to meet its drawing and functional requirements
 Led a Cross Functional Team of seven and developed a Heat Treatment Module for
Learning Management System