Price-flex: Fortis could charge premium to service-oriented customers, while lowering prices for

customers who purchased on a commodity basis.

Without price-flex or another competitive pricing plan, Fortis would further lose market share.

Market leader in steel strapping business for 25 years.

Decline from 50% in 2002 to current 40%.

Price-flex: Assumed to increase market share by 5% to 10%.