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7 Comparison Charts PDF
7 Comparison Charts PDF
Comparison Charts
With effectively constructed charts visitors can get important information in visual
and textual form that leads visitors to choose the best rated product. Experience
and tests shows that if visitors trust and feel comfortable with the website it is 90-
95% likely visitors will buy the top rated product.
This article lists many different samples of charts that compare and rate products
in different layouts, dimensions, visual techniques and categories. Some charts
are very impressive and some are simply amateurish. But all these charts rate
products and lead the visitor to *the best choice*.
Horizontal approach - Products are compared against each other, one pill against
another pill or device with another similar device (SizeGenetics versus PenisPlus
or MaxExtender).
The same applies to claims that state that the review website has reviewed 50
pills on the market or 20 exercise programs. It is unrealistic and may raise
doubts. Stay with less - less is more.
Vertical approach
This is the place where the medical community can come in to backup these
testimonials.
This sample demonstrates a really great approach. It does not just state that it is
doctor approved with a checkbox or YES word in the cell, we have gone step
further and listed all these doctors. It looks very impressive compared to “-” signs
for other products. It automatically draws visitors’ attention to this column
because of the visual aspect and textual information that increases credibility. Of
course, the chart design is not the best but it clearly demonstrates – ProSolution
Pills are approved by 3 doctors while other pills are not.
All these will matter to visitors and helps to highlight a product’s quality and
effectiveness over others.
A classic approach is to use parameters like reputation, quality, effectiveness,
prices, shipping, bonuses, support, money back guarantee, doctor approved and
many more that usually depends on the product type – EG pills will have different
aspects than membership sites.
Layout depends on the number of products and parameters you plan to list in the
chart. The most classic approach is to have products as column names, also
known as vertical listing - works for 1-5 products and parameters listed on the left
like in this sample.
If the list of products is much longer, they can be listed horizontally. This may
limit the number of parameters you can list for the ratings. A totally different
example of horizontal product listing is following sample.
- Quality Customer Support (4 Full time staff in UK and 24h/7 sales Line in USA)
- 6 Month Refund policy
- Free bonuses, exercise guide etc
- Free shipping, tracked shipping
In this sample collection are many ideas to borrow from. Please respect original
author and do not copy directly.
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Website Editors
XSitePro – great tool for creating little review websites for marketers with no
knowledge of design and HTML. This tool can’t be used with free MoreNiche
templates as it has limited layouts.
KeywordElite – is desktop tool with many keyword research features. This tool
will collect you keywords from various places into numbers of thousands. It is
used by most top SEO and PPC marketers.
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internet providers to ensure your emails gets delivered and read.