PES UNIVERSITY

BSK 3rd stage, Hoskerahalli Bengaluru-560085

Department of MBA
SUBJECT – BUSINESS RESEARCH METH
LITERATURE REVIEW ON
“STUDY OF MEASURING THE INFLUENCE OF NETFLIX OVER
TV CHANNELS AMONG YOUTH”

SUBMITTED BY – GROUP 8

NAME SRN
VIKRAM R PES1201802517
CHARAN BABU N PES1201802525
AKSHATHA M PES1201802544
PAVITHRA M PES1201802560
Sl no Title Summary of the Article reviewed Reference ( Journals, Take
Of the names, Volume no, away
article Issue no (with
reference
to the
research
title
identified
)
1 Childre Live viewing on the TV set remains an www.ofcom.org.uk YouTube
n and important part of children’s lives. The TV set is is the
parents still used by more children than any other most
use on device for watching content, and most of this recognize
online viewing is made up of live TV, with early d content
media evening family entertainment from the BBC and brand
ITV dominating the top ten most watched among
programs among 4-15s. For younger children, 12-15s,
TV on the TV set makes up the largest followed
proportion of their media time, and although by ITV
there has been a decline over the last decade in and
the number of hours children spend watching Netflix

2 Netflix Consumers continue to have more and more Community Game

game choice online from movies to series which has Broadcasting & Cable. changing
changi carried the attention of the customers. 10/6/2014, Vol. 144 element
ng Netflix is one of the few streaming services that Issue 36, p4-4. 1/3p in the
movie supports offline downloads as well online
push industry
also http://web.b.ebscohost. where the
has TV com/ehost/detail/detail customers
busines ?vid=4&sid=74cf3a38- are
s d4dc-43e5-a944- addicted
impact aef95064ab47%40pdc- to live
v- streaming
sessmgr03&bdata=JnN than
pdGU9ZWhvc3QtbGl online
2ZQ%3d%3d#AN=98
706376&db=buh
3 Young Those with a college education or more are FACTANK The
adults more likely than those with less education to say http://www.pewresearc survey
use h.org/fact- marks the
 streami their primary way to watch TV is online tank/2017/09/13/about- latest in a
ng streaming 6-in-10-young-adults- number of
service in-u-s-primarily-use- Pew
s most online-streaming-to- Research
to watch-tv/ Center
watch findings
TV that show
how
much the
internet
and apps
have
shifted
people’s
access
pathways
to media
and some
types of
content in
recent
years.
4 Are TV was supposed to be a causal experience Smith, Anthony N. It is
TV rather than intensive one, because it was "TV or not TV? estimated
channe intended to be watched at home. ." Critical that
ls TV could not assume the same level of attention 10million
irrelev from its viewers that the Netflix can from its Studies in household
ant spectators Television: has
The stopped
paying for
International cable
Journal of since
Television 2010
Studies 6, no.
1 (2011): 36-
51.
5 The Netflix dominates the cable or TV channel http://variety.com/201 Netflix
world market. 6/digital/news/netflix- has more
accordi Netflix identifies taste clusters so they only than
ng to show their viewers what they would like to hits-75-million- 130millli
Netflix watch. streamingsubscribers- on
As the number of those digital streaming service stock-jumps- subscriber
rise ,more people are cutting back on broadcast s
1201683114/.
subscription. worldwid
e

6 Netflix Netflix most recent deals have moved it from Steel, Emily. “At Cable
premiu the periphery of the home-entertainment CES, Netflix Adds subscripti
m ecosystem into the center of a world in which on cost is
cables consumers can watch films & shows anytime, Over 130 Countries $10 to
worst anywhere. to Streaming $15 per
nightm Adding premium TV channels to cable Service.” The New month but
are subscription is high compare to the Netflix Netflix is
York Times, January
contrast it
6, 2016. charges
http://nyti.ms/1OORF $9 per
month
Fq.

7 The Netflix the largest SVOD services faced the http://variety.com/201 Netflix 57
Netflix greatest amount of pressure from the TV system 5/digital/news/netflix- million
Effect, during the initial days. Netflix not only subscriber
Impact contributes to the fragmentation that has been ted-sarandos- s & that
s of the steadily occurring across the different channels globallicensing-rights- was top
Stream & network but it also essentially fosters a 1201655380/. among
ing fragmented audience within the confines of its pay TV &
Model own service.TV programs have always OTT
on encountered certain restrictions or guidelines for providers.
Televis what they are able to present on screen. Netflix It 68% of
ion streaming services personalize user home pages domestic
based on their viewing history. subscriber
s

8 The Fact that there is no need to wait for weeks or Broadcasting & Cable. Netflix-
World months for new series is a major game changer 6/4/2018, Vol. 148 market
Accord amongst the youth .Not only that commercial Issue 11, p8-N.PAG. cap
ing to free series /movies is something most of this 2p $159.01
 Netflix generation is looking for to save time.Slowly billion,
: OTT Netflix is gaining foothold globally . compared
pioneer to
moves $148.59
toward billion for
global Disney.
domina And
tion as Netflix
the TV stock is
industr stable this
y tries year,
to rising
catch more than
up. 90% since
the
beginning
of 2018 to
$367.45
per share.
9 No Personalised ad’s has attracted the customers Multichannel News. Today, on
Need .Not only that Netflix has series that you won’t 12/17/2018, Vol. 39 platforms
to find on cable either, such as Orange is the New Issue 21, pN.PAG- like Hulu,
Future Black, House of Cards, Daredevil, Jessica Jones N.PAG. 1p Roku and
Sell in and others TV
TV: network
The http://web.b.ebscohost. apps
industr com/ehost/pdfviewer/p including
y's next dfviewer?vid=18&sid= CBS All
big 74cf3a38-d4dc-43e5- Access,
thing a944- NBC,
has aef95064ab47%40pdc- ABC, Fox
already v-sessmgr03 Now and
arrived many
others,
over- marketers
the-top arerunnin
media g
service personaliz
s ed,
(OTT) engageabl
e and
targeted
TV ads at
full scale;
theseenha
nced ad
 experienc
es have
reached
70 million
homes.
10 Couch As it becomes more culturally permissible, The Netflix Effect: Entertain
Potatoe viewers young and old are experimenting with Teens, Binge ment is
s and enjoying binge viewing, chiefly on Netflix, Watching, and fast
where marathon spectatorship is not only On-Demand Digital becoming
encouraged but is the default consumption mode. Media Trends an all-
Far from being passive couch potatoes, however, —Sidneyeve Matrix you-can-
binge viewers are actively engaged in content eat
discovery and curation, configuring highly buffet.
Customized television programming, and Call it the
ushering in a productively disruptive Netflix
transformation in viewer program relations. effect.
11 “It’s It is revealed that age and gender play vital roles Identifying Online This
All in affecting streamers’ viewing behaviors. Data Streaming User Value study will
about indicate that, among most age and gender in the Netflix attempt to
the groups, Netflix is Recommendation reveal the
Conten in the leading position of attracting streaming System. relationsh
t”: users - Jingyu Yan ip
Immer between
sive, streaming
Inspiri users and
ng, the
Comm personaliz
ercial- ed
Free recomme
TV ndation
Binges system,
and to
show
whether
or not
streaming
users are
satisfied
with this
feature.
12 Over- The thesis will first look at how the Pay-Tv and An Analysis of The main
The- OTT markets have evolved over the years Strategies by Netflix in focus of
Top or providing a general overview of the television the Television Market this paper
Video industry, as a whole. Next it will consider what -Gabor Kovacs is on the
on strategies Netflix has been employing, what profession
responses the competition has had and what ally
 Deman implications these strategies have for the produced
d industry. Finally, consumer welfare will be television
considered so that a conclusion could be services
developed in terms of what direction the of the Pay
industry has been developing. TV and
Over-
The-Top
industries.
13 Billion Netflix is the number one streaming content “The Water Cooler This
s of provider in the world, having over 117,5 million Has Been Digitized”: study
Minute subscribers worldwide. The firm has been able Catching Up and builds on
s: to systematically increase the price of its Connecting via Social other
VOD streaming packages without compromising TV studies
Viewin subscriber growth and has yielded its investors -Mary McNamara, Los that have
g remarkable returns in 2018. As more people Angeles Times. analyzed
Trends turn to Netflix to catch up, the social the
from element of television, that infamous water- impact of
Toddle cooler factor, is the first casualty. strategy
rs to on
Tween firm
s value.
and This
Teens. study is
the first of
its kind to
analyze
the entry
of a new
firm that
into an
industry
that
eventually
supplants
a large
and
establishe
d
incumben
t firm in
the movie
rental
industry.
14 The Netflix has created a direct link between need American marketing The
end of and its own value proposition through a hybrid Association future of
branding model of culture and emotional online
Televis branding, thereby creating the superior online experienc
ion customer experience. e where
the
customers
have
accepted
and are on
board