Founders

Jabong.com is an Indian
fashion and lifestyle e-
commerce portal
founded by Praveen
Sinha,Lakshmi
Potluri,Arun Chandra
Mohan.

In March 2013, Jabong was shipping

6000-7000 orders a day. According to The
Economist, Jabong clocked gross sales
of around US $100–150 mn in 2012. As
per the Livemint article, during
September 2013 Jabong was shipping
14,000 orders on a daily basis out of
which 60% were from small towns. It was
visited almost six times more than usual
day during festivals.
 Strategies
The company has been active on digital
media, giving competition to established
competitors in a short span of time.
The company launched its first TV campaig
in March 2012. Other television campaigns
appeared in September 2012 and during
2013 Jabong.
In November 2013 Jabong together with
Puma launched the digital fitness campaign
“Gear up Buddy” with Bollywood actor
Chitrangada Singh. Then they had mobile
app which became famous and eveyone
download it. In movie 'Yeh Jawaani hai
Dewaani' they did their first movie
promotion. So gradually it became famous
According to e-commerce in 2012 it had the
highest traffic in its site.
Success
“High expectations are the key to
everything.”
This line is well suited on the founders o
Jabong.
Jabong.com was awarded the ‘Most
Impactful Launch of the year’ at ‘Pitch
Brands 50 Awards 2013′. Jabong
ranked among the top 25 trusted
Online brands in India, as per The
Brand Trust Report India study. In
2015, Jabong is set to enter 1 billion
dollar club according to the Business-
Standard.com.