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  • IE Matrix For Under Armour Study Case of 2013

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    Rodhiah Wahidah Abdul Wahid
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    The document contains an internal-external (IE) matrix for a company. The matrix plots the company's weighted internal factors score on the y-axis and external factors score on the x-axis. It shows the company's apparel segment has the highest estimated internal and external factor scores. A table provides additional data, showing apparel accounts for the majority (77%) of the company's revenues, followed by footwear (14%) and accessories (9%).

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    for study purpose

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    IE Matrix for Under Armour study case of 2013

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    The document contains an internal-external (IE) matrix for a company. The matrix plots the company's weighted internal factors score on the y-axis and external factors score on the x-axis. It shows the company's apparel segment has the highest estimated internal and external factor scores. A table provides additional data, showing apparel accounts for the majority (77%) of the company's revenues, followed by footwear (14%) and accessories (9%).

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    325 views1 page

    IE Matrix For Under Armour Study Case of 2013

    Uploaded by

    Rodhiah Wahidah Abdul Wahid
    The document contains an internal-external (IE) matrix for a company. The matrix plots the company's weighted internal factors score on the y-axis and external factors score on the x-axis. It shows the company's apparel segment has the highest estimated internal and external factor scores. A table provides additional data, showing apparel accounts for the majority (77%) of the company's revenues, followed by footwear (14%) and accessories (9%).

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    2 Highlight the entire matrix (not just the inside box), and then paste as paste special picture.

    3 If you do not see your circle, either you did not enter in the corresponding EFE or IFE
    information. It is also possible your bubble is behind another bubble if the EFE and IFE
    The Internal-External
    information(IE)
    wasMatrix
    close to the same.

    THE IFE TOTAL WEIGHTED SCORES


    Strong Weak
    4.0 1.0

    High
    4.0
    THE EFE WEIGHTED SCORES

    Apparel
    under armourFootwear
    Accessories

    Low
    1.0

    Data table:

    Product Segment Percent of Firm’s Decision Estimated IFE Estimated


    Revenues Score EFE Score
    Apparel $1,385,350 3.2 2.6
    Footwear $238,955 2.2 2.45
    Accessories $15,835 2.1 2.1

    Note:

    The above table shows that, Under Armour use such strategies to grow in an intensive and
    integrative way by using market segmentation, market development and product development. By
    seeing into overall revenue, it seems that product by apparel continues to dominate UA’s product
    line accounting for 77% of 2013 revenues followed by footwear with 14% and last 9% is accessories.

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