A PROJECT REPORT

ON
EFFECTIVENESS OF ADVERTISEMENT ON CUSTOMER BUYING BEHAVIOUR
Work Carried out for

VEEKESY PLASTOMERS INDIA PVT.LTD, CALICUT

Submitted by

ABDUL VAHAB K
(Reg. No:17382003)

In the partial fulfilment of the requirements for the award of the degree of
Master of Business Administration (International Business)
under the guidance of

Dr. P. Sridharan
Professor

DEPARTMENT OF INTERNATIONAL BUSINESS

SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY
KALAPET, PUDUCHERRY-605014
MAY - JUNE 2018
 DEPARTMENT OF INTERNATIONAL BUSINESS
SCHOOLOF MANAGEMENT
PONDICHERRY UNIVERSITY

CERTIFICATE

This is to certify that Mr. ABDUL VAHAB K (Reg. No. 17382003) is a

bonafide student of the Department of International Business, Pondicherry

University. The project report entitled “EFFECTIVENESS OF

ADVERTISEMENT ON CUSTOMER BUYING BEHAVIOUR” is done by

him in partial fulfilment of the requirements for the award of the Masters of

Business Administration (International Business).

Dr. P. Sridharan Dr. Bhushan. D .Sudhakar

Project Guide Head of the Department
 DECLARATION

I, ABDUL VAHAB K, the student Department of International

Business, Pondicherry University, hereby declare that this project report entitled

“EFFECTIVENESS OF ADVERTISEMENT ON CUSTOMER BUYING

BEHAVIOUR” is an authentic and original work done by me under the

supervision and guidance of Dr. P. Sridharan (Department of International

Business) in partial fulfilment of the requirements for the award of Masters of

Business Administration (International Business).

I also declare that this report has not been submitted by me fully or partially

for the award of any other Degree or Diploma or any other recognition earlier.

Place: Puducherry ABDUL VAHAB K

Date: Reg. No: 17382003
 ACKNOWLEDGEMENT

I extend my deep gratitude to Dr. Bhushan D Sudhakar, HOD Department

of International Business, for giving me an opportunity and needed facilities to fulfil

this project work.

I proudly utilize this privilege to express my heart-felt thanks and sincere

gratitude to my inspiring guide Dr. P. Sridharan, Professor, Department of

International Business for his kind supervision, valuable guidance and constant

encouragement bringing out this report in time.

Besides I would like to extend my sincere gratitude to all faculty members

of Department of International Business for their inspiration, guidance and suggestions.

It is with great respect, I express my sincere gratitude to the managers and

staff of “VEEKESY PLASTOMERS INDIA PVT.LTD, CALICUT” for spending

their valuable time to co-operate with my project work. And also to the customers of

VEEKESY PLASTOMERS INDIA PVT.LTD, who spend their valuable time to

provide their responses. I am also thankful to my beloved parents and friends for their

sincere assistance and encouragement during the project work.

Place: Puducherry ABDUL VAHAB K

Date: Reg. No: 17382003