BAGUIO CITY

[Source: http://www.gobaguio.com ]

» Extraordinary vista
» “The City of Pine”
» “The Summer Capital of the Philippines”
» Cool temperature
» The Little America in the Philippines
» The Convention City
» Garments factories
» Ethic wood Carving and Weaving
» Primary source of vegetables
» Service Provider –call centers and out sourcing technical support facilities
» Commercial Hub for the province of Benguet

[Source: http://www.baguio.gov.ph/about-baguio-city]

Geography
Baguio City is approximately 250 kilometers north of Manila, situated in the Province of Benguet. The area of the city is 49
square kilometers enclosed in the perimeter of 30 kilometers. The developed portion of the city corresponds to the plateau
that rises to an elevation of 1,400 meters. Most of it lies in the northern half of the city. The City is landlocked within the
province of Benguet, thus bounding it on all sides by its different municipalities; on the North by the capital town of La
Trinidad, on the East by Itogon and to the South and West by Tuba. With City Hall as reference point, it extends 8.2
kilometers from East to West and 7.2 kilometers from North to South. It has a perimeter of 30.98 kilometers. The City has
twenty administrative districts among which its barangays are divided.

Climate
Baguio is 8 degrees cooler on the average than any place in lowlands. When Manila sweats at 35 degrees centigrade or
above, Baguio seldom exceeds 26 degrees centigrade at its warmest. Baguio is very wet during the Philippine rainy season,
which is from June to October. It gets the biggest amount of rainfall in the country, twice the volume of rainfall in the
country as compared to Manila. However from November to May, Baguio becomes a tropical paradise, a refreshing break
from the hot and humid Philippine climate. Christmas season is when Baguio glows with the nippy winter air. In the summer
month of March, April, May, Baguio lives up to its title as the “”Summer Capital of the Philippines when thousands of
visitors from the lowlands and Manila take their annual exodus to the city to cool off. Casual clothing is recommended worn
with jackets or sweaters in the late afternoons or evenings.

Demographics
The city’s population as of May 2000 was placed at 250,000 persons. The projected population for the current year 2001 is
254,499 and is expected to further increase to reach 275,472 by 2005 and as little over the three hundred thousand mark,
303,540 by 2010. The city has a very young age structure as 65.5 percent of its total population is below thirty years old.
Females comprise 51.3 percent of the population as against 48.7 percent for males. The household population comprises 98
percent of the total population or 245000 persons. With an average of 4.6 members per household, a total of 53,261
household are gleaned. During the peak of the annual tourist influx, particularly during the Lenten period, transients triple
the population.

Socio-Cultural Profile
Ilocano is the predominant dialect in the city. The national language, Filipino, is of course spoken by almost everyone.
English is widely spoken and understood. It is the medium of instruction in all public and private schools. Most newspaper
and magazines are printed in this language and the English-speaking traveler would not encounter any communication
problems. Religiosity is a basic socio-cultural characteristic that makes the Filipino character distinct and unique as
manifested likewise by Baguio residents. Over the years, the number of religious sects in the City has been increasing. The
three most dominant are Roman Catholics to which 80.4 percent of the population belong, followed by the Episcopalian
Church with 5.8 percent and the Iglesia ni Cristo with 3.5 percent membership. The remaining 10.3 percent distributed
among other religious sects.
Education
The present system of social services delivery in the city is relatively well established considering the prominence as the
Center of Education in the North.
Summary of enrollment by level - The total enrollees for the city in the school year 2004-2005 were 136,393 students
indicating a 2.82 percent increase. Of this total 38.8 percent were enrolled in the public school.
Performance indicators: public elementary & secondary level - Participation rates from the elementary level posted a
negative growth of 5.24 percent because they prefer to study in their respective provinces rather in Baguio although they
were born here. On the other hand, participation rate for the secondary level slightly increased by 0.26 percent.
Teacher-public/classes ratio - Baguio City public elementary and secondary schools are well provided with both classrooms
and teachers, as indicated by its teacher-pupil and teacher-classes ratios of 1:40 and 1:44 for the elementary level and 1:32
and 1:62 for the secondary level for school year 2003-2004.
Total enrollment by major courses - There was 5.49 percent decline/increase in tertiary enrollment during the period. Most of
the enrollees are Medical and Allied where 38.95 percent enrolled, followed by Business Administration and Related with
13.34 percent. Trade, Craft and Industrial had the least with 0.008 percent.
Number of graduates by courses - Of the 65,914 enrollees in the city for academic year 2003-2004, only 8,871 students or
13.46 percent finished their chosen courses. Majority or 23.41 percent finish Medical and Allied courses; this is mainly due
to the good chances of employment abroad. This also attests that local graduates are highly preferred and thus competitive in
the labor market.
Non-formal education sector performance - The number of technical-vocational graduates which include school-based
program (formal, non-degree and short term courses) posted a two digit decrease of 36.76 and 69.97 percent. However,
community-based training program increased by 374.94 percent over the previous year. On the other hand, there were 15
participating companies and 417 graduates for entrepreneur based program.
For the number of persons assessed and certified, a total of 829 or 80.61 percent were assessed, out of which 474 or 132.35
percent were certified showing an increase over the previous year.
For walk-in clients, out of 16 who submitted themselves for assessing, 4 were certified which is down by 69.81 and 87.1
percent respectively.
In the conduct of entrepreneurship development training, 161 have successfully finished or 906.25 percent over the previous
year.

Social Development
Baguio City is now gaining prominence as a regional center for health services in the Cordilleras. The presence of the
Baguio General Hospital and Medical Center as the only tertiary health facility in the area complimented by the modern
specialized facilities and services of the private sector greatly enhances the city’s capability in the delivery of health services.
The presence of a well-placed and community based has prevented the incidence of epidemics and unwarranted breakouts
for the past two decades. The health situation in the city can be described as satisfactory. The local health personnel through
8 District Health Centers, 8 Sub-District Health Centers and a Main Health Center ably sustain this. However, while the
present systems are functional, foresight in programming available resources as well as expanding the coverage of health
services becomes imperative to meet the needs of a rapidly increasing population. Growing concern is becoming evident in
the areas of urban housing and sustaining public safety and protection. The city being a high migration area faces problems
on squatting due to in-migration. The peace and order situation is generally satisfactory and under in public safety and
protection proved to be very effective. This approach involves in different barangays in surveillance, intelligence and crime
prevention activities. Premised on the concept of police-community partnership, the implementation of the system is assisted
by the 8 police sub-stations or Bababayan Centers strategically located in various parts of the city.
The Office of the City Social Welfare and Development Officer served a total of 23,742 clients, 3.82 percent higher than last
year. Children were the largest group served comprising 37.21 percent of the total; Followed by the Family Heads & Other
Needy Adults (FHONA) with 36.30 percent. The third top clientele includes elderly representing 9.53 percent while the
youth group comes in fourth with 7.80 percent share of the total clientele served. Temporary shelter and protective custody
were provided to 614 individuals. Majority of the clients included children and stranded clients.

Environment Profile
The City’s main attraction is still its natural bounties of cool climate, panoramic vistas, its pine forests and generally clean
environs. Today, it still boasts of 5 forest reserves with a total area of 434.77 hectares. Three of these areas are watersheds
that serve as sources of the City’s water supply.
Of the City’s total land area, only 467.5 hectares (8.1 percent) still have old growths of pine while 1,137.5 hectares (19.8
percent) have production pine stands and 122.5 hectares (2.1 hectares) are brush lands. The remaining area of 4,021.1905
hectares making up 70.0 percent of the total comprises the developed portion.
There are five major creeks/waterways that serve as a natural drains leading to the lowlands. These continue to serve as
sources for irrigation of cultural lands along its banks. There are also nine major springs that continue to supply water in
various areas of the city, mostly those that have not been reached by or cannot be served by the water system. The overall
water consumption expanded by 3.05 percent over the previous year, contributing to the increase is the presence of metered
deep wells (private wells) wherein volume of production is being paid to Baguio Water District. Continuing efforts to
conserve the environment through public and private sector partnerships are being embarked upon. The City has initiated
and persistently implemented its solid and liquid waste management program. The Baguio Sewage Treatment Plant, the only
one of its kind in the country, now operates at percent of its rated capacity. The city is currently implementing a citywide
installation of secondary bilateral inlet pipes to enable majority of the city to gain access to the services of the treatment
plant.
Solid Waste Management now covers 98percent of the total 128 barangays. Most of the City’s total households or 99 percent
are served regularly. The average solid waste density per kilograms per cubic meter is 300. The volume of waste collected
decreased by 0.31 percent. This is attributed to the proliferation of ambulant scavengers who roam around the City pulling
out recyclable materials from piles of solid wastes before the regular collection. The facility is now operating at 103.97
percent rated capacity more than last year’s level of 93.32 percent. Its performance continue to improve with 90.04 and
91.11 percent reduction rate of biochemical oxygen demand and chemical oxygen demand compared to the allowable
standard of 85 percent.
The average Total Suspended Particulates (TSP) in micro gram per normal cubic meter is 200 in 2003 and 198 in 2004,
taking into account the air quality of the surrounding areas of the Central Business Areas which are still within the fair to
good condition since Baguio City has a good to fair air quality. The Ambient Air Quality (AAQ) Standard is pegged at 230
TSP.

Public Infrastructure and Utiliities

The city is accessible through three (3) national roads namely: Quirino Highway (Naguilian Road), Kennon Road and
Marcos Highway. Air travel is also available through its airport located at Loakan Barangay. Flights are available daily
through the Asian Spirit and Air Philippines. The city has a road network of 315.867 kilometers for its circulation system.
Majority or 90 percent of these are paved with either concrete or asphalt. Communication facilities are adequate. These
include print, broadcast, postal and telephone services operated by the government as well as the private sector. All the 129
barangays are energized thru a system managed by the Benguet Electric Cooperative (BENECO), through only 95 percent of
the city’s total households are powered, but service area expansion is ongoing.
There was also a 4.14 percent growth in the over-all number of concessionaires served due to the increase in industrial
because of the new application of service connections of Baguio Ice Plant and BCI Lime Kiln. However, a 3.29 percent was
noted for military.
Attractions & Historical Landmarks
[Source: http://www.gobaguio.com/attractions.html#.XJMfzCIRe71]
[Source: https://dealgrocer.com/dgtraveler/articles/baguio-travel-guide-5ae2d7cc372064387f000301]

1. Burnham Park
Burnham Park is the very heart of Baguio City in the Philippines. It is located at the most
valuable piece of Baguio real estate and is free for the enjoyment of visitors and residents
alike.

2. Baguio Cathedral
Officially named Our Lady of Atonement, a majestic church located on top of a hill in the
heart of the city. From Session Road it is accessible

3. Session Road
The main avenue and its commercial center, with quaint shops lining each side, Session Road
is the most popular road in the City of Pines.

4. Camp John Hay

Baguio City's most popular attraction is so beautiful and a destination in itself. After all, for
almost the whole 20th century it is what made Baguio City "Little America" in the
Philippines.

5. The Mansion
The official summer residence of the President of the Philippines, the Mansion is located on
the eastern part of the city along Carlos P. Romulo Drive.

6. Wright Park
Directly across The Mansion is Wright Park that features the much photographed Baguio
landmark, the "Pool of Pines". One will see a gazebo and a long flight of stairs down the hill
leading to the Wright Park Riding Circle, where hundreds of horses and ponies of various
sizes are for hire.

7. Mines View Park

Located at the extreme northeast side of the city, past The Mansion and Wright Park, Mines
View Park boasts of a spectacular view of Benguet's gold and copper mines and the Cordillera
mountains. Many houses have been constructed below the ridge, closer to Baguio City,
though.

8. Baguio Botanical Garden

Also known as the Igorot Village, it showcases the native houses of the different Cordillera
tribes. Tourists can usually take pictures with the Igorot tribesmen dressed in their traditional
native dress. It is also the home of the Baguio Arts Guild.

9. Philippine Military Academy

Since 1905, the PMA has made its home here in various locations, Camp Henry T Allen,
Teachers Camp until it transferred to a sprawling 373-hectare compound in Loakan, Fort del
Pilar about 10 kilometers south of downtown Baguio in 1950.

10. Kennon Road

Historic Kennon Road is the shortest access route to Baguio City. As it snakes through Bued
River Canyon, one will see many beautiful waterfalls, pine trees and wild sunflowers.

11. Mount Santo Tomas

 This is Baguio's highest peak, the one that offers a 360˚ degree view of Baguio City, La
Union Province below and the South China Sea on the horizon. Apart from that, there's not
much development on top but it is a nice place to go to. Bring a picnic basket and relax.
On top of the mountain are giant twin radars that last saw use decades ago, earning Mount
Santo Tomas the nickname "Ra-dar."

12. Lourdes Grotto

The Lourdes Grotto is another Catholic shrine and place of meditation in Baguio. It is located
on a high hill in the western part of Baguio City where you will find the image of the Lady of
Lourdes. It is a favorite pilgrimage site during Holy Week most especially during Holy
Thursday and Good Friday. Access to the top of the grotto could be made by climbing the
long steps or by driving up a winding road.

13. Bell Church

The Bell Church is located north of the city along the road leading to the capital town of La
Trinidad, Benguet. Within its compound are intricately designed arches and buildings adorned
with flags, bells and dragons. It has a pagoda, and landscaped gardens. There are some
Buddhist artifacts to be found there, as well as some literature about the history of China.

14. Tam-awan Village

A reconstructed native village which also has an art gallery and attracts many indigenous
artists, most noteworthy of whom is BenCab. Directly across Tam-awan Village is sculptor
Ben Hur Villanueva's gallery "Arko ni Apo" that is also worth a look.

15. Asin Hot Springs

Actually outside city limits, but considered a Baguio resource, it contains natural hot springs.
Some resorts have sprung up in recent years and the area is pretty much underdeveloped but
is still a place that tourists should visit.

16. Wood Carver's Village

It is three kilometres of independent indigenous wood carvers. The works of these carvers
range from very small figurines to huge statues. It is located on Asin Road on the way to the
Asin Hot Springs.

17. Easter Weaving Room

This is place to visit for native fabrics and other handicrafts. Here one can witness the actual
process of cloth weaving as practiced by the natives of the Cordillera provinces for ages.

18. Maryknoll Ecological Sanctuary

Take the "Cosmic Journey" through a pine forest that details the story of the universe in
fourteen station trek. Art exhibits are also held regularly at the gallery.

19. Balatoc Mines & Crosby Park

Right outside the City of Pines, about 30 minutes away is the mining town of Itogon, where
you can take a tour of the undergound mines.

20. Strawberry Farm

Located just six kilometers from the city is the Strawberry Farm, which "opens it doors" for
strawberry picking from November to May every year.

21. Teacher's Camp

22. Lion's Head

 23. Baguio City Market

Economic Profile
 Top Major Industries
[Source: http://rachfeed.com/businesses-baguio-city/]

1. Agriculture
2. Tourism
3. Hospitality

 Other Industries
o Retail Industry
» Bargain Hunters

o Commercial Hub
» agricultural products
» mining goods
» ethnic goods
o Industrial Hub
» Knitted clothing
» Transistors
» Small components for vehicles & electronics

o Outsourcing
» Call centers (BPO)
» Online English Tutorial

MAPS
MACRO SCOPE

1. Site Map
2. Vicinity Map

3. Terrain Map
4. Traffic Map

7:20AM

6:00PM
MICRO SCOPE

1. Site Map

2. Vicinity Map
3. Terrain Map

4. Traffic Map

7:20AM
6:00PM
HOTEL ANALYSIS
DEMAND ON HOTEL
[Sourcehttp://baguio.gov.ph/content/baguio-tourist-arrivals]

- 12.81% increase of tourist arrivals (2018)

- The average occupancy rate was 40.36% with the visitors having an average length of stay
of 1.52 days.
- Last 2018, the city hosted a total of 1,977 conferences, 1,725 of which are regional in scope
with a total of 746,129 participants.

SUPPLY ON HOTEL

EXISTING HOSPITALITY MAP w/ rate

TOP COMPETITORS

SURROUNDING COMPETITORS

*blue dots- competitors

[Source: http://www.gobaguio.com ]

o DIRECT COMPETITORS
» Standard / Economy
- Minimum Room Size: 18 sqm
- Rate: Php 4752.27 / night

o INDIRECT COMPETITORS
» Resorts
- Standard Room Rate: Php 2642.25 – Php 6341.40 /night
- Cottages (for 7 persons): Php 14796.60 / night

» Inns
- Standard Room Size: less than 18 sqm
- Rate: Php 4752.27 / night
-
» Pension House
- Rate: Php 528.45 – Php 1056.90 / head

» Homestay
- Minimum Room Size: 18 sqm
- Rate: Php 422.76 – Php792.67 / head