Name: Sıla Kayhan – Ayşenur İpek

Class: 10/E
Student Number: 307-179
Academic Yaer: 2018-2019
Class Teacher: Samuel ATCHLEY
Date: 20.03.2019

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 TABLE OF CONTENT

ABSTRACT ......................................................................... 3
INTROCTION: .................................................................. 3
AIM: ............................................................................... 3
OUTLINE: ........................................................................ 3
PRODUCT .......................................................................... 4
FEATURES: ...................................................................... 4
SELLİNG POİNTS: ............................................................. 4
SEGMENTATION ................................................................ 5
DEMOGHRAPIC: .............................................................. 5
PSYHOGRAPHIC: ............................................................. 5
GEOGRAPHIC: ................................................................. 5
PLACEMENT ...................................................................... 6
OVERAL STRATEGY ............................................................ 7
PURPOSE: ....................................................................... 7
RHETHORIC: .................................................................... 7
STRATIGIZE ELEMENT: .................................................... 7
TECHNIQUES: .................................................................. 8
LAYOUT AND DETAILS ....................................................... 8
COLOR: ........................................................................... 8
SHAPES: .......................................................................... 8
CONCEPTS: ..................................................................... 8
CONCLUSION ..................................................................... 9

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 INTROCTION:
We as an advertisement company; we make advertise shoes
which’s brand is COU. Now we are in the 21st century there is
so much interest for shoes but those are technological and
unique so our purpose is to provide more than expected.The
features that we mention will be given on the advertisement
and we will use short and effective slogans on billboards.
AIM:
We as an advertisement company; our aim is to demonstrate
any product in intelligent way. We can provide COU in a clear
way. We know that generation Z people like wearing sport
shoes in daily life. We’ll try to create an easy way in a casual
style. So our aim is providing a product to it own owners.
OUTLINE:
We make advertise a new product as shoes. We choose it’s
name as Creation Of You. We originated from a painting
which name is Creation Of Adam and that painting is famous,
known from lots of people and it is about creation so we
choose this name to effect people to change their style, to
adaptate to 21st century and in our advertisement we imbue
that this style is the best.

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 FEATURES:
 It is unisex.
 It has extra strong magnetic laces.
 It has nonslip and flex sole.
 It has different leather option.
 It is extra comfortable and stylish.
 It has bluethoot devices so you can connect it with your
phone.
 It has location, step counter app.
 It has heel.
 It has unique colours and design, you can design your
shoes on our website.
 It has air spaces to make it not smell.
 Limited edition of NBA.
 It is okey for skating.
SELLİNG POİNTS:
Generally other shoes are for man or woman but it is unisex.
It has extra strong magnetic laces but others only have
simple laces. It has nonslip and flex sole but others are not
like that. It has bluethoot devices and it is initial for shoes.
You can learn where you are and how many steps you have
walked. We have a website which you can prepare your own
shoes. It has air spaces not to smell and it is also a initial

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feature. We have limited edition of NBA but not many brand
has this feature and it is okey for doing sport like skating.

DEMOGHRAPIC:
Our target is generation Z and Y, we don’t give any gender
limitation because it’s unisex. It is not too expensive but not
cheap so it is for middle incomed level people. We don’t give
any religion segmentation because we think it is only a shoes
so religion segmentaion is not needed. It is mostly for
teenagers because they like wearing cool shoes like COU also
it is for who likes doing sport such as biking,skating etc.
PSYHOGRAPHIC:
Our consumers should like doing sport, they should like
spending enjoyable time, they should like wearing cool and
also casual. They have to be more realxed in their daily life. It
is available for students because they are more relaxed and
they have enough free time to do sport.
GEOGRAPHIC:
Geography is generally based on the religion but we didn’t
give any segmentation for religion so it can be in any
geography. However it is not able to wear in the cold places
such as poles(ice). People who wants to buy this product;
should go urban places to buy it.

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We decided to make an advertisement in one way we’ll make
a poster to publish on the billboards. Our product is for
middle income people so we prefered using the posters on
the metro. People will have more acsess to see them easily.
We metioned that shoes are available for skating so people
who likes skating will see the advertisements around the
skate parks. When we decieded to produce this we thought
that it is generally for teenagers so you’ll see the
advertisement again around the schools and also for the
teenagers one of the most effective way is social media.
Nowadays instagram is the most popular one. There will be
short trailers on instagram stories.

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 PURPOSE:
We as an advertisement company; our purpose is to
demonstrate any product in intelligent way. We can provide
COU in a clear way. We know that generation Z people like
wearing sport shoes in daily life. We’ll try to create an easy
way in a casual style. . So our purpose is providing a product
to it’ own owners.
RHETHORIC:
In our advertisement we used two rhetrocial techniques
ETHOS and LOGOS. We used ethos in our advertisement Nigel
Sylvester (one of the most popular riders) tells that he uses
the same product. We used logos method in our website and
in our poster you’ll see the numbers that the visiters visit the
page daily.
STRATIGIZE ELEMENT:
In our advertisement we used 3 methods of science of
persuasion which are scartciy, authorithy and consencus. We
make only 3000 NBA series to make it attractive. It is scarcity
method. Nigel Sylvester is our consumer and also our
advertisement face. He is famous and he is good at his job so
it is technique of aouthority. We give the number of people
who visits the online page. It makes the consencus.

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 TECHNIQUES:
In our advertisement we used two advertising techniques
which are testimonial, facts and figures. We used testimonial
technique with Nigel Sylevester’s suggestion and we used
facts and figures given visitors datas on our website.

COLOR:
We use many color with white color on shoes so they have
opportunity to decide also we have NBA serie too and people
who likes preparing design cn prepare their own shoes. We
will use yellow lines on our billboard posters. We will use light
system on the board so it will make people aware.
SHAPES:
In our product you have leather option we can explain leather
option like real or fake leather because somebody may be
against to real leather and our shoes is heeled. It is extra
comfortabla and at the same time it is stylish.
CONCEPTS:
We are trying to give mentality of wearing in 21st century
which is being casual in relax way.

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 We decided on the name of our product and we were
inspired by the famous painter Michealengeo's Creation
of Adam. At first we decided on the product and
considered the features that could be added to the
product. We have explained where and how we use the
product we are considering. We decided on how to
introduce our product and we planned where our ads
should take place. Yellow color and light system was
preferred for our ads to be more attractive and
effective.