International Business

Phu Quoc Thinh Phat’s Fish Sauce: Joining the France market
Outline:

I. Company background (Biti’s)

1. Brief introduction

History
-Established in 1989, Thinh Phat is the first fish sauce production enterprise in
Vietnam to be granted by the Ministry Vietnamese and European Union seafood
(EU), EU Code: NM 138, ensures safety food hygene production according to EU
standards, allowed to export fish sauce to the EU market. Thinh Phat specializes in
the production of fish sauce from 25 to over 40 proteins (g / l) (natural protein of
fish), follows traditional production process in Phu Quoc island. Product quality is
guaranteed by quality management programs GMP, SSOP, HACCP. Thinh Phat is
one of 10 Vietnamese fish sauce companies are granted food hygiene and safety
certificates according to international hygiene standards (HCCP). Phu Quoc Thinh
Phat also won the Gold Medal of Vietnam International Seafood Exhibition 9 years
instant 1999-2007.

Mission statement:
Maintaining and promoting Vietnamese tradition Value

Distribution:
3 branches across the country: Phu Quoc, Ho Chi Minh City, Ha Noi

Export product:
Product is expected to export: Phu Quoc Thinh Phat fish sauce.
Include: fish sauce 40 ° N = 5-10%, fish sauce 35 ° N-40 ° N = 50%, fish sauce30 °
N-40 ° N = 40-45%. Phu Quoc Thinh Phat fish sauce 100% raw anchovy
ingredients, Thinh Phat fish sauce ensures industrial hygiene standards, packaged
in glass bottles from 200ml, 250ml, 500ml to 650ml (12 bottles / carton); PET
bottle 2L-4L, can put in carton or wooden safes.

II. Macro enviroment (of France) (PESTLE)

1. Political
- The French Republic is a state under the Parliament-President regime.
- France is a country with a tradition of taking high control of important
areas in the economy
 - France has stable political situation, which creates incentives for
businesses.

2. Economics
- France is a country with a modern economy in which the characteristic is
ownership of state, that affects some sectors in the market.
- France is one of the most attractive contry in the world which attract
foreign investment after US,UK and China

3. Social
- French culture was formed and developed over thousands of years along
the line of developing the country's history from hundreds of years ago
- The French are sophisticated in how to prepare food, especially interested
in the sauce that goes with your dish
- France has a rich culinary arts.

4. Technological
- Strong innovation
- Low expenditure on R&D as a percentage of GDP
- Rapid development in emerging technology

5. Legal:
- France has its own government structure and legal scheme. Businesses
come under the regulatory environment of the state in which they
operate.
- Importing rules of France are strict

6. Environmental
- France has an extremely famous culinary arts, this popularity is not based
on a long tradition, it is a constant change.
- France has an extremely diverse geography, climate, and wildlife.

III. SWOT analysis:

1. Strengths:
-