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  • Brand Positioning Questionnaire

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    kesavan
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    The document is a 13 question survey about cooking oil brands. It collects information about the respondent's demographics, purchasing preferences regarding qualities and price sensitivity for edible oils. It also asks about familiarity with and perceptions of the brand Usha oil, including preferred market leaders, reasons for preferences, desired positioning, influences on purchase decisions and satisfaction with Usha oil. The survey aims to understand customer brand awareness and perceptions to help with Usha oil's brand positioning strategy.

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    brand positioning

    Original Title

    Brand Positioning

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    The document is a 13 question survey about cooking oil brands. It collects information about the respondent's demographics, purchasing preferences regarding qualities and price sensitivity for edible oils. It also asks about familiarity with and perceptions of the brand Usha oil, including preferred market leaders, reasons for preferences, desired positioning, influences on purchase decisions and satisfaction with Usha oil. The survey aims to understand customer brand awareness and perceptions to help with Usha oil's brand positioning strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    22 views3 pages

    Brand Positioning Questionnaire

    Uploaded by

    kesavan
    The document is a 13 question survey about cooking oil brands. It collects information about the respondent's demographics, purchasing preferences regarding qualities and price sensitivity for edible oils. It also asks about familiarity with and perceptions of the brand Usha oil, including preferred market leaders, reasons for preferences, desired positioning, influences on purchase decisions and satisfaction with Usha oil. The survey aims to understand customer brand awareness and perceptions to help with Usha oil's brand positioning strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    BRAND POSITIONING

    QUESTIONNAIRE

    Name:

    Address:

    Contact:

    e-mail id:

    Q1. Age

    a) 15-25
    b) 26-40
    c) 41-60
    d) Others

    Q2. Gender

    a) Male
    b) Female

    Q3. Occupation

    a) Employed
    b) Self-employed
    c) Homemaker
    d) Others

    Q4. Are you a price sensitive customer?

    a) Yes
    b) No

    Q5.What are the qualities you look for purchsing edible oil?

    a) Price
    b) Packaging
    c) Health benefits
    d) Taste/ flavours
    Q6. Have you ever consumed usha oil?

    a) Yes
    b) No

    Q7. Which is the most popular market player of cooking oil according to you?

    a) Usha
    b) Sunland
    c) Gold winner
    d) Saffola

    Q8.What is the reason behind our preference for the above particular market player?

    a) Advertising
    b) Price affordability
    c) Quality
    d) Packaging
    e) Health benefits

    Q9. What is the desired position of usha oil?

    a) 1
    b) 2
    c) 3
    d) 4

    Q10. What influenced you to buy the usha oil?

    a) Adverstiments in TV
    b) Newspaper
    c) Family &friends
    d) Others

    Q11. I will check whether free products of extra offers on usha oil

    a) Yes
    b) No

    Q12. Where does you usually purchase cooking oil?

    a) Retailers
    b) Malls/ supermarket
    c) Convinience store
    d) Wholesalers
    Q13. Whether usha oil satisfies your needs and expectations?

    a) Yes
    b) No

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