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KSFE Project Kerala
KSFE Project Kerala
KSFE Project Kerala
A STUDY ON
“CUSTOMER SATISFACTION TOWARDS INVESTING
CHITS IN KSFE”
Submitted by
CHINCY CHANDRAN.C
Miss. MIDHUNA
[Faculty Member]
BHACHELOR OF COMMERCE
2 KSFE
DECLARATION
Date
ACKNOWLEDGEMENT
I thank God, the almighty, the source of knowledge and wisdom who
strengthened and inspired me and for all his abundant grace and blessing for the
successful completion of my project work.
Chincy chandran c
4 KSFE
The study of the KSFE Chits Funds has been undertaken with certain objectives by
highlighting the customer satisfaction, unique features, functions and working as well as
statutory regulations governing of the company.
A) PRIMARY DATA
Primary data related to the project was collected from the discussion and interaction with
the Customers and senior employees in the organization from Administration and finance
department.
B) SECONDARY DATA
Secondary data was collected from the document, which were in printed forms like
annual report, reference book based on the customer management and through websites.
Chapter 2
2 Literature review
Customer satisfaction (CS) has attracted serious research attention in the recent past.
This paper reviews the research on how to measure the level of CS, and classify research
articles according to their approaches and methodologies. This paper also tries to supply
some insights about the state of measuring CS in Vietnam. The main objective is to
provide a conceptual basic to understand existing methodologies used for measuring CS. A
total of 103 articles from more than 50 journals and international conferences are reviewed. A
number o f important methodologies used for measuring CS are defined and classified into
two different approaches based on their nature. Another important contribution of this study
is to suggest some criteria which should be considered to make CS measurement as a leading
indicator of the financial performance. This paper can be helpful for managers to gain basic
conceptual ideas of the methodologies used for measuring CS and also the criteria
which make CS measurements more likely as a driver of financial performance when they
are satisfied.
Jeong 2004). Exploring the relationship between CS and the economic return is also one of
the most interesting topics. Anderson, Fornell and Lehmann (1994) attempted to explore
the relationship between CS and financial returns using a national customer satisfaction
index (NCSI) and ROI (return on investment). They found the significantly positive
association between ROI and CS but not immediately realized. Ittner and Larcker
(1998) found that CS is a leading indicator of customer purchasing behavior, growth in
the number of customers, and accounting performance. Banker, Potter and Srinivasan (2000)
used operating profits per available room to measure financial performance and verified its
lead-lag relation with CS for 18 hotels managed by a hotel corporation. However, there were
also quite
8 KSFE
9 KSFE
Chapter 3
HISTORY OF THECOMPANY
During the year 1967 Government of Kerala took a policy decision to the effect
that Chitties / Kuries should be conducted under State auspices. The then
Finance
Minister in his budget speech for financial year 1967-68 made the following
announcement on the floor of the Assembly:
“I view this decision as a bold step forward along the path towards
socialism,
aimed at bringing banks and other financial institutions under social
control”.
The Chitty/Kuri business being what it is, there existed ample scope for
exploitation of the ignorance, indifference and gullibility of the needy people by
unscrupulous promoters, who organized financial institutions in the name of
chitty/kuri fund in order to mobilize fluid resources in their own interest and
appropriate for themselves substantial profit accrued out of such
organizations.
Government wanted to introduce a check on the unbridled growth of such
financial
institutions with a view to safeguard the interest of the general public and at
the
same time to channelise the savings so consolidated for productive purposes.
With
these objectives, Government appointed a Special Officer in the year 1967 to
prepare a comprehensive scheme for starting chitties and kuries under
Government
control. The Special Officer presented his report on 7th October 1967
analyzing all
aspects involved in the proposal and recommending strongly the entry of
Government in the field of chitties and kuries. Though the recommendation
was
for conducting the business as an adjunct of the Registration Department,
Government, however, took a different view and decided to bring within the
purview of Government control not only chitties/kuries but also some other
financial transactions for which socialsation was felt necessary. Hire purchase
9 Project Submitted by _______________
financing and insurance were the new areas suggested for inclusion within the
11 KSFE
business of the company subject to the control and supervision of the Board of
Directors.
General Body representing the shareholders shall be the supreme governing
body
of the Company.
Questionnaire?
1.name
2.Gender
a)Male b) Female
3.Age
4.Educational Qualification
5.Marital Status
a)Married b)Unmarried
6.Annual Saving
7.Family Size
a)Yes b)No
13.In which chits group are you interested to job ? chits amount
c)Private property
18. Does investing in chits gain more profit than any other financial
15 KSFE
Institution?
a) Yes b) No
CHAPTER 4
1 Annual Saving
Saving Percentage%
Up to 10,000 10
10,000-25000 10
25,000-50,000 20
50,000-1,00,000 20
Above 1,00,000 30
17 KSFE
2 Family Size
Size Percentage%
Up to 2 10
3 to 5 40
6 to 8 30
Above 8 20
18 KSFE
3 Prefering period
Chit period in Month Percentage
40-60 40
60-80- 25
80-100 20
100-&Above 15
19 KSFE
5 Paying installment
installment Percentage%
Through Agent 40
Branch 60
21 KSFE
CHITTY GROUP
1-2Lakh 30
2-5 Lakh 40
5-10 Lakh 20
Column1
22 KSFE
Advantages Percentage
Money is easily & quickly avaiable 30
Repayment in easy instalment 40
The profit distributed as dividend 20
Interest is iow 10
26 KSFE
CHAPTER 5
28 KSFE
FINDINGS
SUGGESTIONS
CONCLUIONS
BIBILOGRAPHY
www.ksfe.com
http:/en.wikipedia.org
google.com